Q2. How effective is thecombination of your main product and ancillary texts?
Name of artist: The typography used is very simplistic showing the emotional side to the artist.Album Name:The album title is written Main Image:in a smaller text size in Medium-close up Ofcomparison to the rest of artist, looking away from thethe page. This may act as camera.a tool to help engage This gives off a sense of mystery.audiences as it creates asense of mystery wherethe closer they look, themore intrigued theybecome. Crack on shoulder to correspond Colour Scheme: with the album name. Background in black and white where as artist is in colour. This can also be shown in the starting of our video
Album name Name of ArtistMain Image: The squares seen on the samebuilding as on the front cover are Website address:the same size throughout. This is where buyers can go to forCreating a continuous feel, this is more information such as toursimilar to the video as it uses dates and venue about the singercontinuality editing to helping to promote the bandchronologically tell a story. further. Audiences will be able to purchase the song therefore this shows links with our video. Track listings Social networking logos, help to Barcode identify with the target market. Also are the same on the Instructional Information: Magazine Advert Includes Copy write information And production company
Web site address Name of artist Name of the album Realise dateMagazine Quote Smart phone bar code –Associated with the youth as they are seen to own new leading technology. This has connotations with our Image of music video as we used Album cover a mobile phone in one scene showing conventions of R&B Social networking logos- This is associated with the youth. This Record Company can allow the audience to go on Logo these sites and watch the video.
The CD and magazine advert are forms of promoting and marketing the artist. The CDcover and the poster were both designed using a Photoshop , which was then uploadedonto Facebook and other social networking sites to engage the target audience and gainvaluable information. The aim of a CD cover and advert is to communicate with ouraudience effectively, to attract them to the product and also helps promote andestablish the artist using mass media. The music video acts as a marketing tool as its jobis to further promote the artist’s music, image and identification within the musicindustry.The chosen CD cover design has a medium shot image of the artist looking away fromthe camera. This has been chosen as it is more effective in showing her vulnerability.Her facial emotions symbolise heartbreak and unhappiness. This also represent her fearas a new artist trying to enter the music industry which is already a very saturatedcompetitive environment.The creations of a music magazine advert helps to increase awareness and promotethe artist farther. This triggers a chain reaction: The audience They hear the song on the Purchase the sees the advert radio, or see the video on CD/download in a magazine TV/online it off itunes
From my audience feedback it is apparent that my magazine advert and album artworkact as different marketing tools.“I like the magazine advert its very vibrant”Following the four “P’s” of marketing (Price, Product, Place and promotion) we havedecided that the CD (product) will be placed in major music retailers such as HMV aswell as being availed for download, as most people interviewed in the early stage of myplanning and research stated they prefer to download. We aim to promote the album inmusic magazines such as Q magazine and NME.YouTube will be used to attract the global market as it will help in the proliferationof the music video.
Wembley arena (fountains)- this is a location which is well known to peopleLondon bus Telephone Box Buildings in central London
The advert corresponds with the CD cover and music video as it has kept to the samestylistic features as seen in our music video to create an intertextual link between theadvert and the music video.We did this with the use of locations as the CD cover features a medium shot of theartist in central London surrounded but historical iconic buildings, this is similar to themagazine advert as it features a long shot at a slight low angle of the artist leaning onanother one of Londons icons the telephone box, throughout the video the artistfeatured waling in the streets of London, in one particular scene she is seen atWembley arena, this also help to promote the artist as a UK/London artist. The imageof the artist leaning against the wall can adhere R&B conventions and this can showthe background where the artist comes from.All 3 of our products (magazine advert, CD artwork and the video) have a runningmotif as the same typography was used within the CD cover and music advert. Amedium close up of the artist was used on the front of the CD cover, and within ourmusic video medium-close up shots are also used.
ClothingClothing is an important part of the video as it helps viewersrelate and understand the genre of the song. The outfits worn inthis video are smart and sophisticated throughout, whichconnotes her maturity. She is seen wearing a hoodie in aparticular scene which denotes R ‘n’ B culture. This has been usedso that the audiences can identify the genre. Unlike most R n Bvideos this video subverts typical conventions as she is not seenwearing revealing clothing nor is this shown in the ancillary texts.