Online to store - Startup pitch 2014 may
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Measuring the impact of online advertisement on in-store sales. Offline Conversion (in-store purchase, visit ...) measurement for Facebook, Adwords, Google Analytics, Newspaper and Magazine Ads, other online advertising platforms (using Google Analytics). CRM and Loyalty Program Integration.
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Online to store - Startup pitch 2014 may
- 1. Smart Advertisement www.yappp.com Online to Store Measuring the impact of online advertisement on in- store sales
- 2. Smart Advertisement www.yappp.com Increasing Online Presence Facebook Business pages is over 25 million More than 70% of brands have presences on Google+ 223M 435M 359M 1.15B Q4 2012 Q4 2013 ACTIVE vs REGISTERED USERS 88% of customers participated in “webrooming”; browsing first on the internet then buying in-store (US)
- 3. Smart Advertisement www.yappp.com Customers live in the real world! Online Ads Adwords, Facebook, Linkedin, Etarget ... Offline Activities In-Store purchase, Visit to a location ... Customer Offline Ads TV, Newspaper, Billboard, Radio ... Online Activities Purchase, sign-up, ... CRM - Analytics
- 4. Smart Advertisement www.yappp.com Online Ads Adwords, Facebook, Linkedin, Etarget, ... Offline Activities In-Store purchase, Visit to a location ... Customer Offline Ads TV, Newspaper, Billboard, Radio ... Online Activities Purchase, sign-up, ... CRM - Analytics What about In-store sales?
- 5. Smart Advertisement www.yappp.com Smart Advertisement Advertisment In-store purchase → Coupon App → → Analytics Our platform recognize purchases and uploads data to: Analytics, CRM, Facebook, Adwords...
- 6. Smart Advertisement www.yappp.com Online-to-Store 1.5% to 5% increase of In-store sales Better understanding - buying process - demographic - geo - mobile ...
- 7. Smart Advertisement www.yappp.com Market size - Competitors Global market Digital Ad spending share: CAGR: 10-15% Competitors GoodData, Loves Data, Hootsuite 25% (US) 26% (HU)
- 8. Smart Advertisement www.yappp.com Business model Customers: Medium to enterprise businesses, agencies Project based operation Financials: Low fixed costs, projects cover incremental costs and generate margin.
- 9. Smart Advertisement www.yappp.com Go-To-Market strategy/Traction Offer to existing customer base - 1 pilot is going to start - live demo at marketing meetup March 2014 Acquire new projects and partners - Online channels (Linkedin, Google Plus, Facebook ...) - Sales (of course)
- 10. Smart Advertisement www.yappp.com Competitive advantage Our solution is ready to use Experience and customers in: ● Online advertising business ● Social media service development ● Data analysis
- 11. Smart Advertisement www.yappp.com Team Kocsis Ferenc Former CEO of Externet Nyrt. 15 years of product development Maczkó István more than 10 years experience in product development and pricing more than 6 years experience in online marketing Fotó 2
- 12. Smart Advertisement www.yappp.com More fetures to come Online Ads Adwords, Facebook, ... Offline Activities In-Store purchase, Visit to a location ... Customer Offline Ads TV, Newspaper, Billboard, Radio ... Online Activities Purchase, sign-up, ... CRM - Analytics
- 13. Smart Advertisement www.yappp.com ● Ready to Use ● Try it for Free! Online-to-Store ● Ready to test in July ● Join as a pilot partner! Offline Ads, Facebook, CRM facebook.com/YapppOnlineMeet us here! maczko.istvan@yappp.com +36302106252
Editor's Notes
- http://vimeo.com/66817164 https://www.youtube.com/watch?v=Xpay_ckRpIU http://en.wikipedia.org/wiki/Halo_effect http://www.thinkwithgoogle.com/ http://www.thinkwithgoogle.com/research-studies/a-short-guide-to-online-to-store.html http://www.thinkwithgoogle.com/marketing-objectives/drive-sales.html http://www.thinkwithgoogle.com/case-studies/panasonic-online-to-store-case-study.html !!! http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html !!! http://www.google.co.uk/think/tools/real-time-insights.html !!! http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html !!! http://think.withgoogle.com/mobileplanet/en/ !!! http://www.google.co.uk/think/tools/real-time-insights.html !!! http://www.thinkwithgoogle.com/tools/consumer-barometer.html !!!
- Other form of corporate online efforts like managing facebook and G+ pages, fostering online groups are increasing as well. eMarketer, IAB Hungary http://marketingland.com/facebook-we-have-25-million-active-small-business-pages-65629 A Google Plus aktiv user szám statisztika forrása: http://wearesocial.net/blog/2014/02/state-google/
- But customers live in the real wolrd and online world. - Lehet, hogy ez jobb dia cím? It is easy to measure online activitties, and result of online ads on online activties, But what about newpaper ads, In-store sales? Connect Ads with in-store purchases
- Egy Specifikus probléma bemutatása
- Connect Ads with in-store purchases
- Google: http://www.thinkwithgoogle.com/research-studies/online-to-store-online-advertising-drives-offline-sales.html Webrooming: 88% of customers participated in “webrooming”, or browsing first on the internet then buying in-store. http://newsroom.accenture.com/news/accenture-study-shows-us-consumers-want-a-seamless-shopping-experience-across-store-online-and-mobile-that-many-retailers-are-struggling-to-deliver.htm ROPO: Research Online Purchase Online
- Results: successful demo at marketing meetup in March 2014 Pilot projects with 1 customers are taking off
- But customers live in the real wolrd and online world. - Lehet, hogy ez jobb dia cím? It is easy to measure online activitties, and result of online ads on online activties, But what about newpaper ads, In-store sales? Connect Ads with in-store purchases