Devinder Singh
Farrukh Sahar
Patthama Huntone
Sami Turunen
 Goals
 Methods
 Results
 Conclusions
 Investigate Skype on two platforms:
PC/Mobile Phone
 Motivation behind the research:
 Identification of the factors in...
 Research questions
 How to identify and evaluate overall UX in multi-
platform products
 What kind of factors initiate...
 Questionnaire
 Likert Scale
 Field for open comments
 Both qualitative and quantitative data
(and rewards  )
 SPSS
 Analytics software
 Used for correlation
i stands for feeling
ii stands for performance
L stands for laptop
How to identify and evaluate overall UX in multi-
platform products:
 Through questionnaire
What kind of factors generate a reaction from the users affecting their
overall UX in multi-platform products:
 The voice...
What kind of factors generate a reaction from the users affecting
their overall UX in multi-platform products:
 For the P...
 A long-term good UX followed by a short term bad
UX will have no effect on users’ overall good
perception and loyalty to...
Ux evaluation and design methods
Ux evaluation and design methods
Ux evaluation and design methods
Ux evaluation and design methods
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Ux evaluation and design methods

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Ux evaluation and design methods

  1. 1. Devinder Singh Farrukh Sahar Patthama Huntone Sami Turunen
  2. 2.  Goals  Methods  Results  Conclusions
  3. 3.  Investigate Skype on two platforms: PC/Mobile Phone  Motivation behind the research:  Identification of the factors influencing UX  Evaluation of the impact of these factors
  4. 4.  Research questions  How to identify and evaluate overall UX in multi- platform products  What kind of factors initiates and affects overall UX in multi-platform products  What kind of overall UX creates user delight and customer loyalty in multi-platform products
  5. 5.  Questionnaire  Likert Scale  Field for open comments  Both qualitative and quantitative data (and rewards  )
  6. 6.  SPSS  Analytics software  Used for correlation
  7. 7. i stands for feeling ii stands for performance L stands for laptop
  8. 8. How to identify and evaluate overall UX in multi- platform products:  Through questionnaire
  9. 9. What kind of factors generate a reaction from the users affecting their overall UX in multi-platform products:  The voice calling feature has strong impact on overall UX of Skype.  For the Voice Calling feature of Skype, the factors having a strong impact on overall UX are:  Insecure-Secure and  Unpredictable-Predictable
  10. 10. What kind of factors generate a reaction from the users affecting their overall UX in multi-platform products:  For the Phone calling feature of Skype, the factors having a high impact on overall UX are:  Obstructive-Supportive  Very bad-Very good  For the Voice Calling feature of Skype, the factors having impact on overall UX are:  Inefficient-Efficient  Slow-Fast  Unpredictable-Predictable  Obstructive-Supportive
  11. 11.  A long-term good UX followed by a short term bad UX will have no effect on users’ overall good perception and loyalty towards the product  Users reported the lack of some functionalities/ applications such as free landline number and cheaper calling prices  After the analysis of the questionnaires, it appears that currently, users consider the GUI of Skype as practical enough

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