Information Architecture in the BBC - Claudia Urschbach

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The slides are in German. It gives some insight into User Experience & Design work at the BBC.

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Information Architecture in the BBC - Claudia Urschbach

  1. 1. Informa(onsarchitektur
in
the
BBC

 Claudia
Urschbach
 Senior
Informa5on
Architect
 16.
Mai
2009
 BBC Copyright & Confidential 2009
  2. 2. 1)
UX
Team
 2)
BBC
Products
 3)
Case
study:

 



Customisable
Mobile
Homepage
 BBC Copyright & Confidential 2009
  3. 3. UX
Team
 BBC Copyright & Confidential 2009
  4. 4. BBC
Welt
1990



 TV
&
 Radio
 BBC Copyright & Confidential 2009
  5. 5. BBC
Welt
2005
 Web
 Digital
 TV
&
 Radio
 Mobile
 BBC Copyright & Confidential 2009
  6. 6. BBC
Welt
2008
 Andere
PlaNormen
 Web
inkl.
 OnDemand
 TV
&
Radio
 Digital
 TV
&
 Radio
 Mobile
 plus
IPTV
 BBC Copyright & Confidential 2009
  7. 7. BBC
Welt
2008
 Andere
PlaNormen
 Web
inkl.
 OnDemand
 TV
&
Radio
 Digital
 TV
&
 Mul(plaNorm Mobile
 
 Radio
 plus
IPTV
 Personalisa(on 
 Social
Media
 Metadata
&
Seman(c
Web 
 BBC Copyright & Confidential 2009 Future
of
TV
 

  8. 8. UX
Team
 150
Mitarbeiter
(70%
festangestellt
&
30%
freiberufliche)
:
 • 
50
zentralisiert
in
BBC
Future
Media
&
Technology,
z.
B.
Search,
iPlayer,
Mobile
 



FM&T
User
Experience
&
Design


 • 
100
in
diversen
Redak5onsbereichen,
z.
B.
News,
Sport,
Radio,
TV
Produk5on
 • 
ca.
40
mit
Schwerpunkt
Informa5onsarchitektur
und/oder
Interak5onsdesign
 • 
ca.
8
mit
Schwerpunkt
Usability
Tes5ng
&
Accessibility
 Budget

 2008/09:
4,7
Mio
Pfund

2009/10:
3,7
Mio
Pfund
 BBC Copyright & Confidential 2009
  9. 9. Studienbackground
BBC
IAs
 • 
Human
Computer
Interac5on
/
Ergonomics
/
Human
Factors
 • 
Computer
Science
/
Informa5on
Systems
/
Programming

 • 
Library
&
Informa5on
Science
 • 
Visual
Design
/
Industrial
Design

 • 
Mul5media

 • 
Technical
Communica5on

 • 
Drama
&
Technical
Theatre
Arts
/

Music
/
History
/
Languages
/

Geography
 


Engineering
/
Silversmithing
 BBC Copyright & Confidential 2009
  10. 10. UX
Aufgaben
 • 
“Global
Visual
Language“
 • 
Interak5onsdesign
&
Naviga5on
 • 
Visuelles
Design
 • 
Domain
Modelling

 • 
Metadata

 • 
Content
Audit
&
Models
 • 
Sitemaps
&
URL
Design
 • 
Accessibility
 BBC Copyright & Confidential 2009
  11. 11. UX
&
Agile
Product
Development
 quot;User
Centered
Design
‐
Ambi5ous
but
Flexible”
 • 
Kein
Standardprozess
 • 
Itera5ve
Entwicklung
von
Produkten
(Beta

v1

v1.01
….

v2
usw)
 • 
Toolbox
mit
Methoden
 • 
Ausschlaggebender
Faktor:
Kultur
des
jeweiligen
Produkeeams
 • 
“Mix
&
Match”
je
nach
Projekt,
Produkt
,
Zeit,
Budget,
Personal
 BBC Copyright & Confidential 2009
  12. 12. UX
Herausforderungen
 • 
Konsistenz
–
visuell
&
strukturell
Front‐
&
Backend
 • 
Redak5onelle
Vielfalt
&
Reichtum

 • 
Systema5sche
Vernetzung
von
redak5onellen
Inhalten
(“Seman5c
Web
inhouse”)
 • 
Alte
&
neue
Technologien
in
Parallel,
z.
B.
Videotext
vs.
digitales
TV
vs.
IPTV
 • 
Organisatorisch:
Governance,
Re‐Orgs,
Agile,
kulturelle
Unterschiede
 • 
Accessibility
&
Aujrag
alle
Bürger
zu
erreichen
 • 
Recrui5ng
&
Keeping
Talent

 BBC Copyright & Confidential 2009
  13. 13. IA
Life
at
the
BBC
‐
PROS

 “Contribu5ng
to
fantas5c
products
that
affect
EVERYONE’s
life”
 “Ability
to
do
lots
of
user
research”
 “Very
high
caliber,
passionate
people
work
here“
 ”Improving
the
web
for
everyone”
 “Working
for
the
BBC
–
it’s
like
the
Holy
Grail
of
UX.
You
just
forget
that
some5mes
 


once
you
are
in.”
 BBC Copyright & Confidential 2009
  14. 14. IA
Life
at
the
BBC
‐
CONTRA

 “Sloooow”

 “Many
stakeholders
&
always
poli5cs”

 “No
product
strategy
and
agreed
planning
processes”
 “Lack
of
communica5on
across
the
wider
BBC“
 ”The
way
the
people
in
the
self‐service
canteen
tell
you
off
for
taking
too
much
food”
 BBC Copyright & Confidential 2009
  15. 15. BBC
Products 
 BBC Copyright & Confidential 2009
  16. 16. iTV
–
BBC
Red
Bu]on
Service
 • 
Reichweite:
bis

zu
13
Mio
User
im
Monat
 • 
Technology
limits
Design
 • 
Nächste
Genera5on
in
Arbeit:
IPTV
 BBC Copyright & Confidential 2009
  17. 17. bbc.co.uk
 • 

2500
Webseiten
 • 
driemeist
besuchte
Site
in
GB
 

(nach
Google
&
MSN)
 • 
24.5
Mio
UK
unique
Users
im
Monat
 • 
Reichweite
50%
UK
Bevölkerung
 • 
8.2
Mio
Stunden
TV
&
Radio
 

Konsum
im
Monat
über
bbc.co.uk
 BBC Copyright & Confidential 2009
  18. 18. BBC
Homepage
ALT
 Old‐school
Design
 Verzeichnisstruktur
 50%
Inhalt
sta5sch
 Kaum
Funk5onen
 ‘Best
of
BBC’???
 BBC Copyright & Confidential 2009
  19. 19. BBC
Homepage
NEU
 Modernes
Design
 Widgets
mit
Aktuellem
 Personalisierbar
 Drag
&
Drop

 Feeds
based
 Accessible
 BBC Copyright & Confidential 2009
  20. 20. Komplimente
der
etwas
anderen
Art

 BBC Copyright & Confidential 2009
  21. 21. News
&
Sport

 BBC Copyright & Confidential 2009
  22. 22. Radio
Sta(onen
 BBC Copyright & Confidential 2009
  23. 23. Radio
Sta(onen
 BBC Copyright & Confidential 2009
  24. 24. 
TV
Kanäle
 BBC Copyright & Confidential 2009
  25. 25. 
Programme
 BBC Copyright & Confidential 2009
  26. 26. BBC
Food
Portal
 BBC Copyright & Confidential 2009
  27. 27. BBC
Comedy
Portal
 BBC Copyright & Confidential 2009
  28. 28. Warum
die
BBC
an
Seman(c
Web
interessiert
ist
 Topics Events Music Programmes Users Gardening Archive Food by
Michael
Smethurst BBC Copyright & Confidential 2009
  29. 29. Warum
die
BBC
an
Seman(c
Web
interessiert
ist
 Topics Events z. B. Glastonbury, Olympics Music z. B. in BBC Programmes BBC Radio & TV Programmen Users BCC Gardening BBC Archive BBC Food by
Michael
Smethurst BBC Copyright & Confidential 2009
  30. 30. Seman(c
Web
I

 /programmes
 1
Seite
pro
Episode
 Automa5sche
Aggrega5on
 Rohdaten
 RESTful
URLs

 Bietet
Daten
&
Struktur,

 lässt
Spielraum
für

 redak5onelle
Fürsorge
&

 Branding
 BBC Copyright & Confidential 2009
  31. 31. Seman(c
Web
I

 /programmes
 1
Seite
pro
Episode
 Automa5sche
Aggrega5on

 Rohdaten
 RESTful
URLs

 BBC Copyright & Confidential 2009
  32. 32. Seman(c
Web
II

 /music
 1
Seite
pro
Künstler

 Automa5sche
Aggrega5on
 RESTful
URLs

 Unique
Iden5fiers
von
 MusicBrainz

(data
cloud)
 BBC Copyright & Confidential 2009
  33. 33. Seman(c
Web
III
 /topics
 Automa5sche
Aggrega5on
 
=
Content
aus
ca.
15
 



verschiedenen
BBC
CMS

 News
inkl.
Video
 TV
&
Radio
Programm
Highlights
 iPlayer
Programme
On
Demand
 Weeer
 Länderprofile
 BBC Copyright & Confidential 2009
  34. 34. BBC
Intranet
 BBC Copyright & Confidential 2009
  35. 35. iPlayer
im
Internet
 On
Demand
Service

 verfuegbar
:

 Web,
Mobile,
Digital
TV
 Wii,
Playsta5on
 TV
&
Radio

 “7
Day
Catch
Up”

 High
Definiton
 Version
3
coming
soon
 BBC Copyright & Confidential 2009
  36. 36. iPlayer
auf
Walisisch
 BBC Copyright & Confidential 2009
  37. 37. iPlayer
auf
Walisisch
 BBC Copyright & Confidential 2009
  38. 38. iPlayer
für
Kinder
 6‐12
Jahre
 BBC Copyright & Confidential 2009
  39. 39. iPlayer
für

 Kleinkinder
 bis
6
Jahre
 BBC Copyright & Confidential 2009
  40. 40. iPlayer
für’s
Handy
 BBC Copyright & Confidential 2009
  41. 41. iPlayer
für
Wii
 BBC Copyright & Confidential 2009
  42. 42. Case
Study:
 
 Customisable
Mobile
Homepage
 BBC Copyright & Confidential 2009
  43. 43. BBC
Mobile
ALT
 BBC Copyright & Confidential 2009
  44. 44. BBC
Mobile
Homepage
NEU
 Modernes
Design
 Widgets
mit
Aktuellem
 Personalisierbar
(!!!)
 Feeds
based
 Entstanden
in
einem
grossen
BBC
Projekeeam
und

 in
Koopera5on
mit
icon
mobile,
frog
design,
SPA,
What
People
Want.


 BBC Copyright & Confidential 2009
  45. 45. One
step
back:
 How
did
we
get
there?
 
 BBC Copyright & Confidential 2009
  46. 46. Market
Research Mobile
Customisa5on?

 Da
war
nicht
viel
zu
finden…


 BBC Copyright & Confidential 2009
  47. 47. User
Research
–
Focus
Groups

in
Zusammenarbeit
mit
Vodafone
 BBC Copyright & Confidential 2009
  48. 48. User
Research
–
Focus
Groups

in
Zusammenarbeit
mit
Vodafone BBC Copyright & Confidential 2009
  49. 49. Requirements
von
Redak(on
&
Tech
Team
 BBC Copyright & Confidential 2009
  50. 50. Wireframes
 
 BBC Copyright & Confidential 2009
  51. 51. Skizzen
User
Journeys
 BBC Copyright & Confidential 2009
  52. 52. Entwicklung
Prototyp
–
User
Journeys
im
Detail
 BBC Copyright & Confidential 2009
  53. 53. BBC Copyright & Confidential 2009
  54. 54. BBC Copyright & Confidential 2009
  55. 55. BBC Copyright & Confidential 2009
  56. 56. Recrui(ng
Users
for
Tes(ng
 BBC Copyright & Confidential 2009
  57. 57. ...
geht
noch
weiter,
das
ist
nur
ein
Auszug.
 BBC Copyright & Confidential 2009
  58. 58. BBC
Mobile
–
Next
Steps
 Mobile
Style
Guide
Dokumenta5on
 ‐ 
Redesign
weiterer
Portalseiten,
z.
B.
Food
 ‐ 
Suchmaschine
 ‐ 
Suchmaschine
für
Rezepte
 ‐ 
iPlayer
Mobile
next
version

 ‐ 
Bessere
&
mehr

Personalisierung
 ….
und
noch
viel
mehr.
 BBC Copyright & Confidential 2009
  59. 59. BBC
Blog
(bbccouk
auf
Twieer)
 hep://www.bbc.co.uk/blogs/bbcinternet/
 Gefiltert
nach:

 Mobile
 
 
 
hep://www.bbc.co.uk/blogs/bbcinternet/mobile/
 Inteak5ves
Fernsehen 
hep://www.bbc.co.uk/blogs/bbcinternet/red_bueon/
 BBC
iPlayer 
 
hep://www.bbc.co.uk/blogs/bbcinternet/iPlayer/
 BBC Copyright & Confidential 2009
  60. 60. Presenta(onen
von
BBC
Kollegen
 URL
Design
‐
Deanna
Marbeck
&
Silver
Oliver

 hep://www.slideshare.net/deanna.marbeck/url‐design‐for‐informa5on‐architects‐presenta5on
 The
Mobile
Future
–
Richard
Titus
 hep://www.slideshare.net/rxdxt/the‐mobile‐future‐rsa
 Made
of
links...
the
BBC
and
dBpedia
collabora5on
–
Silver
Oliver
&
Chris
Sizemore
 hep://www.slideshare.net/onpause/made‐of‐links‐the‐bbc‐and‐dbpedia‐collabora5on‐at‐dublin‐ core‐2008‐berlin‐presenta5on
 BBC
Topics
and
the
Seman5c
Web:
A
Sideways
look
–
Michael
Atherton
 hep://www.slideshare.net/reduxd/hello‐543706?src=related_normal&rel=631120
 BBC Copyright & Confidential 2009
  61. 61. Presenta(onen
von
BBC
Kollegen
 Ubiquitous
I
A:
Building
for
change
and
web
3.0
–
Chris
Thorne
 hep://www.slideshare.net/christhorne/ubiquitous‐i‐a‐4
 Seman5c
Web
at
the
BBC
‐
Michael
Smethurst
&
Maehew
Wood

 hep://www.slideshare.net/fantas5clife/semweb‐at‐the‐bbc
 Linking
bbc.co.uk
to
the
linked
data
cloud
‐
Tom
Scoe
 hep://www.slideshare.net/derivadow/linking‐bbccouk‐to‐the‐linked‐data‐cloud‐1223984
 BBC Copyright & Confidential 2009
  62. 62. 2
Senior
IA
Stellen
bald
auf:

 www.bbc.co.uk/jobs
 Kontakt:

 claudia.urschbach@bbc.co.uk
 BBC Copyright & Confidential 2009
  63. 63. “The
future
has
already
arrived.
 
 It’s
just
not
evenly
distributed
yet.”
 
 William
Gibson
 hep://en.wikipedia.org/wiki/William_Gibson
 BBC Copyright & Confidential 2009

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