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Beyond Facebook's 'like'

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You have fans on Facebook. Now what?

You have fans on Facebook. Now what?

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    Beyond Facebook's 'like' Beyond Facebook's 'like' Presentation Transcript

    • Moving beyond
    • While having fans is important.
    • While having fans is important. Your work doesn’t end there.
    • Clicking ‘Like’ doesn’t make people loyal.
    • Clicking ‘Like’ doesn’t make people loyal. They’re still going to be easily bored.
    • Put in the time and effort, and be rewarded with loyalty.
    • Put in the time and effort, and be rewarded with loyalty. There’s so much going on, so make sure you’re relevant.
    • Here are a few ways you can engage your fans.
    • TARGET YOUR FANS
    • TARGET YOUR FANS You can’t target all of them, but you can segment your messages.
    • TARGET YOUR FANS from the our fans “ To all st...” e ast coa You can’t target all of them, but you can segment your messages.
    • ASK QUESTIONS
    • ASK QUESTIONS Discussion can turn casual fans into loyal participants.
    • ASK QUESTIONS Crun chy hee tos. “C fs?” or Puf Discussion can turn casual fans into loyal participants.
    • POST FREQUENTLY
    • POST FREQUENTLY Stay top of mind. But stay interesting!
    • POST FREQUENTLY ank God ays.. . Th “M ond Ho ur!” r Ha ppy fo Stay top of mind. But stay interesting!
    • RESPOND TO YOUR FANS
    • RESPOND TO YOUR FANS If you want them to be loyal, YOU have to be loyal too!
    • RESPOND TO YOUR FANS Karl for n g rat s to s of “Co 4 po und eati ng 1 bac on!” If you want them to be loyal, YOU have to be loyal too!
    • UPDATE YOUR PAGE
    • UPDATE YOUR PAGE If you want your fans to keep coming back, keep uploading new content!
    • UPDATE YOUR PAGE ur la test nlo ad o “D ow s he re!” llpa per wa If you want your fans to keep coming back, keep uploading new content!
    • ENCOURAGE FAN’S TO SHARE
    • ENCOURAGE FAN’S TO SHARE Make your fans partners, and you’ll also make them more loyal.
    • ENCOURAGE FAN’S TO SHARE me the r to beco ek!” “ E nte e we f an of th O reo Make your fans partners, and you’ll also make them more loyal.
    • GIVE FANS EXCLUSIVE ACCESS
    • GIVE FANS EXCLUSIVE ACCESS Reward fan loyalty with VIP access and sneak previews.
    • GIVE FANS EXCLUSIVE ACCESS ur fa ns, hank all o “Tot ldin g an we’r e ho rt!” ve c once exc lusi Reward fan loyalty with VIP access and sneak previews.
    • These brands are doing a good job.
    • How is YOUR brand doing?
    • PHOTO CREDITS Slide 2-3 http://www.flickr.com/photos/greg76/35051837/lightbox/ Slide 4-5 http://www.flickr.com/photos/northernstarandthewhiterabbit/4081444206/ Slide 6-7 http://www.flickr.com/photos/photosadhu/2192379901/lightbox/ Slide 9-11 http://www.flickr.com/photos/billhornstein/4342272757/ Slide 12-14 http://www.flickr.com/photos/kevin_r_boyd/4965965762/ Slide 15-17 http://www.flickr.com/photos/mattgranz/4563676908/ Slide 18-20 http://www.flickr.com/photos/restaurantdotorg/3541709086/ Slide 21-23 http://www.flickr.com/photos/semotaku/3758754981/ Slide 24-26 http://www.flickr.com/photos/46901945@N00/2467159728/ Slide 27-29 http://www.flickr.com/photos/kieron/3358431505/
    • Ernest Fung ernest.fung1@gmail.com Tel: 91308185