Beyond Facebook's 'like'

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You have fans on Facebook. Now what?

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Beyond Facebook's 'like'

  1. Moving beyond
  2. While having fans is important.
  3. While having fans is important. Your work doesn’t end there.
  4. Clicking ‘Like’ doesn’t make people loyal.
  5. Clicking ‘Like’ doesn’t make people loyal. They’re still going to be easily bored.
  6. Put in the time and effort, and be rewarded with loyalty.
  7. There’s so much going on, so make sure you’re relevant. Put in the time and effort, and be rewarded with loyalty.
  8. Here are a few ways you can engage your fans.
  9. TARGET YOUR FANS
  10. TARGET YOUR FANS You can’t target all of them, but you can segment your messages. TARGET YOUR FANS
  11. TARGET YOUR FANS You can’t target all of them, but you can segment your messages. “To all our fans from the east coast...”
  12. ASK QUESTIONS
  13. Discussion can turn casual fans into loyal participants. ASK QUESTIONS
  14. ASK QUESTIONS Discussion can turn casual fans into loyal participants. “Cheetos. Crunchy or Puffs?”
  15. POST FREQUENTLY
  16. Stay top of mind. But stay interesting! POST FREQUENTLY
  17. POST FREQUENTLY Stay top of mind. But stay interesting! “Mondays... Thank God for Happy Hour!”
  18. RESPOND TO YOUR FANS
  19. If you want them to be loyal, YOU have to be loyal too! RESPOND TO YOUR FANS
  20. RESPOND TO YOUR FANS If you want them to be loyal, YOU have to be loyal too! “Congrats to Karl for eating 14 pounds of bacon!”
  21. UPDATE YOUR PAGE
  22. If you want your fans to keep coming back, keep uploading new content! UPDATE YOUR PAGE
  23. UPDATE YOUR PAGE If you want your fans to keep coming back, keep uploading new content! “Download our latest wallpapers here!”
  24. ENCOURAGE FAN’S TO SHARE
  25. Make your fans partners, and you’ll also make them more loyal. ENCOURAGE FAN’S TO SHARE
  26. ENCOURAGE FAN’S TO SHARE Make your fans partners, and you’ll also make them more loyal. “Enter to become the Oreo fan of the week!”
  27. GIVE FANS EXCLUSIVE ACCESS
  28. Reward fan loyalty with VIP access and sneak previews. GIVE FANS EXCLUSIVE ACCESS
  29. GIVE FANS EXCLUSIVE ACCESS Reward fan loyalty with VIP access and sneak previews. “To thank all our fans, we’re holding an exclusive concert!”
  30. These brands are doing a good job.
  31. How is YOUR brand doing?
  32. Slide 2-3 http://www.flickr.com/photos/greg76/35051837/lightbox/ Slide 4-5 http://www.flickr.com/photos/northernstarandthewhiterabbit/4081444206/ Slide 6-7 http://www.flickr.com/photos/photosadhu/2192379901/lightbox/ Slide 9-11 http://www.flickr.com/photos/billhornstein/4342272757/ Slide 12-14 http://www.flickr.com/photos/kevin_r_boyd/4965965762/ Slide 15-17 http://www.flickr.com/photos/mattgranz/4563676908/ Slide 18-20 http://www.flickr.com/photos/restaurantdotorg/3541709086/ Slide 21-23 http://www.flickr.com/photos/semotaku/3758754981/ Slide 24-26 http://www.flickr.com/photos/46901945@N00/2467159728/ Slide 27-29 http://www.flickr.com/photos/kieron/3358431505/ PHOTO CREDITS
  33. Ernest Fung ernest.fung1@gmail.com Tel: 91308185

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