Your SlideShare is downloading. ×
Rising Demand For The Mobile Web
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Rising Demand For The Mobile Web


Published on

Just as businesses have online websites – they will soon have mobile optimized websites because customers are demanding it.

Just as businesses have online websites – they will soon have mobile optimized websites because customers are demanding it.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Your mobile strategy  Rising Demand For The Mobile Web
  • 2. Your mobile strategy 
    • Make sure your message is positioned in
    • the mobile web.
    • The demand your followers have for your
    • mobile web presence is unprecedented.
    • Don’t underestimate the impact the
    • mobile web is having in the world and on
    • your organization. You have a brand or message to share with the world; whether business, not for profit or individual, you have a story that you must tell.
  • 3. Your mobile strategy 
    • The device is most often a phone with a
    • browser (for now).
    • Most common in the U.S. are the iPhone, an
    • Android phone, Blackberry, MS and Palm
    • phone.
    • These, collectively, are referred to as
    • smartphones . The mobile web is the Internet accessed from an Internet enabled mobile device.
  • 4. Rising Consumer demand
    • Mobile web matters to businesses, not for
    • Profits and individuals because of User
    • Demand and Expectation.
    • According to Mobile Future - "2010 saw
    • staggering growth in consumer mobile usage
    • across a dizzying array of applications and
    • social media platforms."
    Your mobile strategy 
  • 5.
    • Massive increase in apps downloaded
    • FIVE BILLION apps downloaded - up from 300 million in 2009
    • Whopping expansion of location-based services
    • FIVE MILLION Foursquare users - up from 200,000 users in 2009
    • Surge in mobile social media platforms
    • 347 PERCENT growth in Twitter mobile usage
    • 200 MILLION mobile Facebook Users
    • 100 MILLION YouTube videos played on mobile devices everyday
    • Ongoing explosion in data traffic
    • 3,000 PERCENT growth in one carrier’s data traffic since 2008
    • 3,339: average number of texts sent per month by US teens.
    Here are some statistics a blog post titled “Mobile Future Releases 2010: Mobile Year in Review Video” by Mobile Future Your mobile strategy 
  • 6. Implications of Mobile Growth
    • The mobile web is the fastest growing communication channel in
    • history. If you have a brand, mission or message that you need to
    • share (and everyone does), go where your audience is: the
    • Mobile Web.
    • Analysts from Gartner and Morgan Stanley think that, “Mobile phones
    • will overtake PCs as the most common web access device worldwide.”
    • Gartner says this could occur by 2013. Based on recent smartphone
    • sales, it could be much sooner.
    • Your audience will no longer default to their desktop PC to find you,
    • learn about you or interact with you.
    Your mobile strategy 
  • 7. Your mobile strategy The mobile web is impacting the world:
    • It’s changing the desires and expectations of your audience.
    • It’s changing where, when and how often your audience wants
    • to connect with you.
    • It’s changing the way organizations communicate their message,
    • mission and brand to the world.
    • It’s changing the way major companies are positioning their business
    • and determining strategy.
  • 8. Your mobile strategy
    • It affects not just where you position your message
    • but also how it’s positioned. Simply being in the
    • mobile web is not enough.
    • You must connect with your audience in the mobile
    • web with a relevant message and a rich experience.
    Having a mobile website and a mobile presence is not an option anymore. The fact that the mobile browser will become your audience’s default browser has significant implications.
  • 9. Contact Us Your mobile strategy