Rising Demand For The Mobile Web
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Rising Demand For The Mobile Web



Just as businesses have online websites – they will soon have mobile optimized websites because customers are demanding it.

Just as businesses have online websites – they will soon have mobile optimized websites because customers are demanding it.



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Rising Demand For The Mobile Web Presentation Transcript

  • 1. http://www.urmobile.com/ Your mobile strategy  Rising Demand For The Mobile Web
  • 2. Your mobile strategy 
    • Make sure your message is positioned in
    • the mobile web.
    • The demand your followers have for your
    • mobile web presence is unprecedented.
    • Don’t underestimate the impact the
    • mobile web is having in the world and on
    • your organization.
    http://www.urmobile.com/ You have a brand or message to share with the world; whether business, not for profit or individual, you have a story that you must tell.
  • 3. Your mobile strategy 
    • The device is most often a phone with a
    • browser (for now).
    • Most common in the U.S. are the iPhone, an
    • Android phone, Blackberry, MS and Palm
    • phone.
    • These, collectively, are referred to as
    • smartphones .
    http://www.urmobile.com/ The mobile web is the Internet accessed from an Internet enabled mobile device.
  • 4. http://www.urmobile.com/ Rising Consumer demand
    • Mobile web matters to businesses, not for
    • Profits and individuals because of User
    • Demand and Expectation.
    • According to Mobile Future - "2010 saw
    • staggering growth in consumer mobile usage
    • across a dizzying array of applications and
    • social media platforms."
    Your mobile strategy 
  • 5. http://www.urmobile.com/
    • Massive increase in apps downloaded
    • FIVE BILLION apps downloaded - up from 300 million in 2009
    • Whopping expansion of location-based services
    • FIVE MILLION Foursquare users - up from 200,000 users in 2009
    • Surge in mobile social media platforms
    • 347 PERCENT growth in Twitter mobile usage
    • 200 MILLION mobile Facebook Users
    • 100 MILLION YouTube videos played on mobile devices everyday
    • Ongoing explosion in data traffic
    • 3,000 PERCENT growth in one carrier’s data traffic since 2008
    • 3,339: average number of texts sent per month by US teens.
    Here are some statistics a blog post titled “Mobile Future Releases 2010: Mobile Year in Review Video” by Mobile Future Your mobile strategy 
  • 6. http://www.urmobile.com/ Implications of Mobile Growth
    • The mobile web is the fastest growing communication channel in
    • history. If you have a brand, mission or message that you need to
    • share (and everyone does), go where your audience is: the
    • Mobile Web.
    • Analysts from Gartner and Morgan Stanley think that, “Mobile phones
    • will overtake PCs as the most common web access device worldwide.”
    • Gartner says this could occur by 2013. Based on recent smartphone
    • sales, it could be much sooner.
    • Your audience will no longer default to their desktop PC to find you,
    • learn about you or interact with you.
    Your mobile strategy 
  • 7. Your mobile strategy  http://www.urmobile.com/ The mobile web is impacting the world:
    • It’s changing the desires and expectations of your audience.
    • It’s changing where, when and how often your audience wants
    • to connect with you.
    • It’s changing the way organizations communicate their message,
    • mission and brand to the world.
    • It’s changing the way major companies are positioning their business
    • and determining strategy.
  • 8. Your mobile strategy  http://www.urmobile.com/
    • It affects not just where you position your message
    • but also how it’s positioned. Simply being in the
    • mobile web is not enough.
    • You must connect with your audience in the mobile
    • web with a relevant message and a rich experience.
    Having a mobile website and a mobile presence is not an option anymore. The fact that the mobile browser will become your audience’s default browser has significant implications.
  • 9. http://www.urmobile.com/ Contact Us Your mobile strategy