Rising Demand For The Mobile Web


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Just as businesses have online websites – they will soon have mobile optimized websites because customers are demanding it.

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Rising Demand For The Mobile Web

  1. 1. http://www.urmobile.com/ Your mobile strategy  Rising Demand For The Mobile Web
  2. 2. Your mobile strategy  <ul><li>Make sure your message is positioned in </li></ul><ul><li>the mobile web. </li></ul><ul><li>The demand your followers have for your </li></ul><ul><li>mobile web presence is unprecedented. </li></ul><ul><li>Don’t underestimate the impact the </li></ul><ul><li>mobile web is having in the world and on </li></ul><ul><li>your organization. </li></ul>http://www.urmobile.com/ You have a brand or message to share with the world; whether business, not for profit or individual, you have a story that you must tell.
  3. 3. Your mobile strategy  <ul><li>The device is most often a phone with a </li></ul><ul><li>browser (for now). </li></ul><ul><li>Most common in the U.S. are the iPhone, an </li></ul><ul><li>Android phone, Blackberry, MS and Palm </li></ul><ul><li>phone. </li></ul><ul><li>These, collectively, are referred to as </li></ul><ul><li>smartphones . </li></ul>http://www.urmobile.com/ The mobile web is the Internet accessed from an Internet enabled mobile device.
  4. 4. http://www.urmobile.com/ Rising Consumer demand <ul><li>Mobile web matters to businesses, not for </li></ul><ul><li>Profits and individuals because of User </li></ul><ul><li>Demand and Expectation. </li></ul><ul><li>According to Mobile Future - &quot;2010 saw </li></ul><ul><li>staggering growth in consumer mobile usage </li></ul><ul><li>across a dizzying array of applications and </li></ul><ul><li>social media platforms.&quot; </li></ul>Your mobile strategy 
  5. 5. http://www.urmobile.com/ <ul><li>Massive increase in apps downloaded </li></ul><ul><li>FIVE BILLION apps downloaded - up from 300 million in 2009 </li></ul><ul><li>Whopping expansion of location-based services </li></ul><ul><li>FIVE MILLION Foursquare users - up from 200,000 users in 2009 </li></ul><ul><li>Surge in mobile social media platforms </li></ul><ul><li>347 PERCENT growth in Twitter mobile usage </li></ul><ul><li>200 MILLION mobile Facebook Users </li></ul><ul><li>100 MILLION YouTube videos played on mobile devices everyday </li></ul><ul><li>Ongoing explosion in data traffic </li></ul><ul><li>3,000 PERCENT growth in one carrier’s data traffic since 2008 </li></ul><ul><li>3,339: average number of texts sent per month by US teens. </li></ul>Here are some statistics a blog post titled “Mobile Future Releases 2010: Mobile Year in Review Video” by Mobile Future Your mobile strategy 
  6. 6. http://www.urmobile.com/ Implications of Mobile Growth <ul><li>The mobile web is the fastest growing communication channel in </li></ul><ul><li>history. If you have a brand, mission or message that you need to </li></ul><ul><li>share (and everyone does), go where your audience is: the </li></ul><ul><li>Mobile Web. </li></ul><ul><li>Analysts from Gartner and Morgan Stanley think that, “Mobile phones </li></ul><ul><li>will overtake PCs as the most common web access device worldwide.” </li></ul><ul><li>Gartner says this could occur by 2013. Based on recent smartphone </li></ul><ul><li>sales, it could be much sooner. </li></ul><ul><li>Your audience will no longer default to their desktop PC to find you, </li></ul><ul><li>learn about you or interact with you. </li></ul>Your mobile strategy 
  7. 7. Your mobile strategy  http://www.urmobile.com/ The mobile web is impacting the world: <ul><li>It’s changing the desires and expectations of your audience. </li></ul><ul><li>It’s changing where, when and how often your audience wants </li></ul><ul><li>to connect with you. </li></ul><ul><li>It’s changing the way organizations communicate their message, </li></ul><ul><li>mission and brand to the world. </li></ul><ul><li>It’s changing the way major companies are positioning their business </li></ul><ul><li>and determining strategy. </li></ul>
  8. 8. Your mobile strategy  http://www.urmobile.com/ <ul><li>It affects not just where you position your message </li></ul><ul><li>but also how it’s positioned. Simply being in the </li></ul><ul><li>mobile web is not enough. </li></ul><ul><li>You must connect with your audience in the mobile </li></ul><ul><li>web with a relevant message and a rich experience. </li></ul>Having a mobile website and a mobile presence is not an option anymore. The fact that the mobile browser will become your audience’s default browser has significant implications.
  9. 9. http://www.urmobile.com/ Contact Us Your mobile strategy