Mobile Websites vs Mobile App

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Mobile Websites vs Mobile App.

Mobile Websites vs Mobile App.

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  • Mobile websites are built to exploit the special characteristics of mobile phones and mobile users to provide the best possible experience to users. Besides adapting to the smaller screen of a mobile phone, they are also made easier to navigate using touch or a keypad and provide more direct access to the information that a customer is more likely to need while on the go.
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  • 1. Mobile Websites vs Mobile App 101
  • 2. 1 . Rising consumer demand for mobile Mobile Websites vs Mobile App 101 2. Companies are gearing up for Mobile 3. Mobile website vs mobile app  Agenda
  • 3. 1. Rising Consumer Demand For Mobile
  • 4. Your mobile strategy According to a study from Google ‘The Mobile Movement: Understanding Smartphone Users’ "Consumers are using mobile phones more than ever for information, news, entertainment, shopping, retail and research purposes."
  • 5. General Smartphone Usage:   Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media .
    • 81% browse the Internet, 77% search, 68% use an app, and 48%
    • watch videos on their smartphone
    • 72% use their smartphones while consuming other media, with a third
    • while watching TV
    • 93% of smartphone owners use their smartphones while at home 
  • 6.
    • Search engine websites are the most visited websites with 77% of
    • smartphone users citing this, followed by social networking, retail
    • and video sharing websites 
    • Nine out of ten smartphone searches results in an action purchasing,
    • visiting a business, etc.)
    • 24% recommended a brand or product to others as a result of a
    • smartphone search
    Action-Oriented Searchers: Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet.  Source:
  • 7. Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find.  Local Information Seekers:  
    • 95% of smartphone users have looked for local information
    • 88% of these users take action within a day, indicating these are
    • immediate information needs
    • 77% have contacted a business, with 61% calling and 59% visiting
    • the local business
    take action within a day Source:
  • 8. Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process.  Purchase-driven Shoppers:
    • 79% of smartphone consumers use their phones to help with
    • shopping, from comparing prices, finding more product info to locating
    • a retailer
    • 74% of smartphone shoppers make a purchase, whether online,
    • in-store, or on their phones
    • 70% use their smartphones while in the store,
    • reflecting varied purchase paths that often begin
    • online or on their phones and brings consumers
    • to the store
  • 9. Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it. Reaching Mobile Consumers:
    • 71% search on their phones because of an ad exposure, whether
    • from traditional media (68%) to online ads (18%) to mobile ads (27%)
    • 82% notice mobile ads, especially mobile display ads and a third
    • notice mobile search ads
    • Half of those who see a mobile ad take action, with 35% visiting a
    • website and 49% making a purchase
  • 10. Companies gearing up to engage customers on the mobile channel 2.
  • 11.
    • Companies are taking notice and gearing up to engage
    • customers on the mobile channel.
    • The fact that consumers always have their mobile phones and
    • are always connected makes this a unique opportunity.
    • Location and time sensitive targeting are two other factors that
    • make mobile marketing a great opportunity.
  • 12. Mobile Marketing is very Effective Here are few reasons why mobile marketing is effective.
  • 13. 1 Reach
    • It reaches where other media does not.
    • Users carry their mobile phones everywhere.
  • 14. 2 Instant
    • Research has shown that most text messages are opened in
    • a matter of minutes.
    • The "instant" factor can enable companies to create
    • time-specific and location-specific marketing programs.
  • 15. 3 Direct Communication
    • Mobile enables companies to communicate with consumers
    • directly.
    • Unlike traditional media like TV, Newspapers, etc which is
    • shared – mobile makes it possible to engage consumers
    • one-to-one, which is not possible with other media.
  • 16. 5 Location Aware
    • Companies can execute location aware marketing campaigns
    • - which is simply not possible with other channels.
    • For ex deliver a 10% coupon when a customer comes within
    • 2 miles of your company or walks in a store.
  • 17. 6 Interactive Two-way communication makes the mobile channel very powerful and compelling for companies.
  • 18. 7 Cost Effective
    • Mobile technology like SMS, Mobile Websites, QR Codes, etc is
    • much cheaper than traditional media.
    • Advertising in traditional media like TV, Newspaper, etc can be
    • very expensive.
  • 19. Your mobile strategy  Businesses getting ready to launch mobile marketing programs have 2 options Here are 5 reasons why starting your mobile marketing with building a mobile website is a better option. Mobile website vs mobile app 
    • Create a mobile website
    • Create a mobile app
  • 20. Your mobile strategy  Customers prefer mobile websites
    • According to - Mobile users polled by Keynote
    • Systems for Adobe reported a preference for mobile browsers
    • to access virtually all mobile content.
    • Games, music and social media were the only categories in
    • which users would rather use a downloaded app than browse
    • the mobile web.
    • Their preference for mobile browsers extended to the retail
    • category, with users showing a strong bias toward mobile
    • browsers for accomplishing every mobile shopping task
    • mentioned.
    • Whether it was researching product and price info or sharing
    • that information socially, mobile users would rather fire up a
    • browser than a dedicated app.
  • 21. Your mobile strategy  It is pretty clear that mobile websites are preferred by customers.
  • 22. Your mobile strategy  Marketing a Mobile Website vs Mobile App
    • There are thousands of mobile apps out there.
    • For companies it will be a big challenge to stand out and get
    • users to download their mobile app.
    • Users can find your mobile website via search engines, links
    • from other websites, Twitter and links embedded in emails.
  • 23. Your mobile strategy  Device Dependency
    • Mobile websites are generally device independent.
    • A mobile website will work on any internet enabled device with
    • a browser.
    • Mobile Apps are device dependent - you will need to develop
    • separate apps for the iPhone, the Blackberry and the Android.
  • 24. Your mobile strategy  Cost
    • It is more expensive to develop 3 mobile apps (iPhone,Blackberry,
    • Android) than to develop one mobile website.
  • 25. Your mobile strategy  Complexity
    • Since mobile apps are device dependent - the mobile
    • development team will have to focus on technology issues.
    • We think this time could be better invested in understanding the
    • consumer and how to create a mobile strategy which supports the
    • business objectives.
  • 26. Your mobile strategy  Mobile website becomes mandatory
    • Mobile app still NEEDS mobile web to make it the full experience.
  • 27. Contact Us Your mobile strategy