Mobile Websites vs Mobile App
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Mobile Websites vs Mobile App

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Mobile Websites vs Mobile App.

Mobile Websites vs Mobile App.

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  • Mobile websites are built to exploit the special characteristics of mobile phones and mobile users to provide the best possible experience to users. Besides adapting to the smaller screen of a mobile phone, they are also made easier to navigate using touch or a keypad and provide more direct access to the information that a customer is more likely to need while on the go.
    Read More at: http://tinyurl.com/3lyeqb3

    www.Americamobi.com
    (Americamobi - Mobile Websies for Everyone)
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    Mobile Websites vs Mobile App Mobile Websites vs Mobile App Presentation Transcript

    • Mobile Websites vs Mobile App 101 http://www.urmobile.com
    • 1 . Rising consumer demand for mobile  http://www.urmobile.com Mobile Websites vs Mobile App 101 2. Companies are gearing up for Mobile 3. Mobile website vs mobile app  Agenda
    • 1. Rising Consumer Demand For Mobile
    • Your mobile strategy  http://www.urmobile.com According to a study from Google ‘The Mobile Movement: Understanding Smartphone Users’ "Consumers are using mobile phones more than ever for information, news, entertainment, shopping, retail and research purposes."
    • General Smartphone Usage:   Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media .
      • 81% browse the Internet, 77% search, 68% use an app, and 48%
      • watch videos on their smartphone
      • 72% use their smartphones while consuming other media, with a third
      • while watching TV
      • 93% of smartphone owners use their smartphones while at home 
      Source: http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html
      • Search engine websites are the most visited websites with 77% of
      • smartphone users citing this, followed by social networking, retail
      • and video sharing websites 
      • Nine out of ten smartphone searches results in an action purchasing,
      • visiting a business, etc.)
      • 24% recommended a brand or product to others as a result of a
      • smartphone search
      Action-Oriented Searchers: Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet.  Source: http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html
    • Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find.  Local Information Seekers:  
      • 95% of smartphone users have looked for local information
      • 88% of these users take action within a day, indicating these are
      • immediate information needs
      • 77% have contacted a business, with 61% calling and 59% visiting
      • the local business
      take action within a day Source: http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html
    • Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process.  Purchase-driven Shoppers:
      • 79% of smartphone consumers use their phones to help with
      • shopping, from comparing prices, finding more product info to locating
      • a retailer
      • 74% of smartphone shoppers make a purchase, whether online,
      • in-store, or on their phones
      • 70% use their smartphones while in the store,
      • reflecting varied purchase paths that often begin
      • online or on their phones and brings consumers
      • to the store
      Source: http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html
    • Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it. Reaching Mobile Consumers:
      • 71% search on their phones because of an ad exposure, whether
      • from traditional media (68%) to online ads (18%) to mobile ads (27%)
      • 82% notice mobile ads, especially mobile display ads and a third
      • notice mobile search ads
      • Half of those who see a mobile ad take action, with 35% visiting a
      • website and 49% making a purchase
      Source: http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html
    • Companies gearing up to engage customers on the mobile channel 2.
    • http://www.urmobile.com
      • Companies are taking notice and gearing up to engage
      • customers on the mobile channel.
      • The fact that consumers always have their mobile phones and
      • are always connected makes this a unique opportunity.
      • Location and time sensitive targeting are two other factors that
      • make mobile marketing a great opportunity.
    • http://www.urmobile.com Mobile Marketing is very Effective Here are few reasons why mobile marketing is effective.
    • http://www.urmobile.com 1 Reach
      • It reaches where other media does not.
      • Users carry their mobile phones everywhere.
    • http://www.urmobile.com 2 Instant
      • Research has shown that most text messages are opened in
      • a matter of minutes.
      • The "instant" factor can enable companies to create
      • time-specific and location-specific marketing programs.
    • http://www.urmobile.com 3 Direct Communication
      • Mobile enables companies to communicate with consumers
      • directly.
      • Unlike traditional media like TV, Newspapers, etc which is
      • shared – mobile makes it possible to engage consumers
      • one-to-one, which is not possible with other media.
    • http://www.urmobile.com 5 Location Aware
      • Companies can execute location aware marketing campaigns
      • - which is simply not possible with other channels.
      • For ex deliver a 10% coupon when a customer comes within
      • 2 miles of your company or walks in a store.
    • http://www.urmobile.com 6 Interactive Two-way communication makes the mobile channel very powerful and compelling for companies.
    • http://www.urmobile.com 7 Cost Effective
      • Mobile technology like SMS, Mobile Websites, QR Codes, etc is
      • much cheaper than traditional media.
      • Advertising in traditional media like TV, Newspaper, etc can be
      • very expensive.
    • Your mobile strategy  Businesses getting ready to launch mobile marketing programs have 2 options Here are 5 reasons why starting your mobile marketing with building a mobile website is a better option. http://www.urmobile.com Mobile website vs mobile app 
      • Create a mobile website
      • Create a mobile app
      3.
    • Your mobile strategy  Customers prefer mobile websites
      • According to eMarketer.com - Mobile users polled by Keynote
      • Systems for Adobe reported a preference for mobile browsers
      • to access virtually all mobile content.
      • Games, music and social media were the only categories in
      • which users would rather use a downloaded app than browse
      • the mobile web.
      • Their preference for mobile browsers extended to the retail
      • category, with users showing a strong bias toward mobile
      • browsers for accomplishing every mobile shopping task
      • mentioned.
      • Whether it was researching product and price info or sharing
      • that information socially, mobile users would rather fire up a
      • browser than a dedicated app.
      1 http://www.urmobile.com
    • Your mobile strategy  It is pretty clear that mobile websites are preferred by customers. http://www.urmobile.com
    • Your mobile strategy  Marketing a Mobile Website vs Mobile App
      • There are thousands of mobile apps out there.
      • For companies it will be a big challenge to stand out and get
      • users to download their mobile app.
      • Users can find your mobile website via search engines, links
      • from other websites, Twitter and links embedded in emails.
      2 http://www.urmobile.com
    • Your mobile strategy  Device Dependency
      • Mobile websites are generally device independent.
      • A mobile website will work on any internet enabled device with
      • a browser.
      • Mobile Apps are device dependent - you will need to develop
      • separate apps for the iPhone, the Blackberry and the Android.
      3 http://www.urmobile.com
    • Your mobile strategy  Cost
      • It is more expensive to develop 3 mobile apps (iPhone,Blackberry,
      • Android) than to develop one mobile website.
      4 http://www.urmobile.com
    • Your mobile strategy  Complexity
      • Since mobile apps are device dependent - the mobile
      • development team will have to focus on technology issues.
      • We think this time could be better invested in understanding the
      • consumer and how to create a mobile strategy which supports the
      • business objectives.
      5 http://www.urmobile.com
    • Your mobile strategy  Mobile website becomes mandatory
      • Mobile app still NEEDS mobile web to make it the full experience.
      6 http://www.urmobile.com
    • http://www.urmobile.com/ Contact Us Your mobile strategy