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Your mobile strategy http://www.urmobile.com According to a study from Google ‘The Mobile Movement: Understanding Smartphone Users’ "Consumers are using mobile phones more than ever for information, news, entertainment, shopping, retail and research purposes."
General Smartphone Usage: Smartphones have become an integral part of users’ daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and consume other media .
81% browse the Internet, 77% search, 68% use an app, and 48%
watch videos on their smartphone
72% use their smartphones while consuming other media, with a third
while watching TV
93% of smartphone owners use their smartphones while at home
Search engine websites are the most visited websites with 77% of
smartphone users citing this, followed by social networking, retail
and video sharing websites
Nine out of ten smartphone searches results in an action purchasing,
visiting a business, etc.)
24% recommended a brand or product to others as a result of a
Action-Oriented Searchers: Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet. Source: http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html
Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. Local Information Seekers:
95% of smartphone users have looked for local information
88% of these users take action within a day, indicating these are
immediate information needs
77% have contacted a business, with 61% calling and 59% visiting
the local business
take action within a day Source: http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html
Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. Purchase-driven Shoppers:
79% of smartphone consumers use their phones to help with
shopping, from comparing prices, finding more product info to locating
74% of smartphone shoppers make a purchase, whether online,
Mobile technology like SMS, Mobile Websites, QR Codes, etc is
much cheaper than traditional media.
Advertising in traditional media like TV, Newspaper, etc can be
Your mobile strategy Businesses getting ready to launch mobile marketing programs have 2 options Here are 5 reasons why starting your mobile marketing with building a mobile website is a better option. http://www.urmobile.com Mobile website vs mobile app
Create a mobile website
Create a mobile app
Your mobile strategy Customers prefer mobile websites
According to eMarketer.com - Mobile users polled by Keynote
Systems for Adobe reported a preference for mobile browsers
to access virtually all mobile content.
Games, music and social media were the only categories in
which users would rather use a downloaded app than browse
the mobile web.
Their preference for mobile browsers extended to the retail
category, with users showing a strong bias toward mobile
browsers for accomplishing every mobile shopping task
Whether it was researching product and price info or sharing
that information socially, mobile users would rather fire up a
browser than a dedicated app.
Your mobile strategy It is pretty clear that mobile websites are preferred by customers. http://www.urmobile.com
Your mobile strategy Marketing a Mobile Website vs Mobile App
There are thousands of mobile apps out there.
For companies it will be a big challenge to stand out and get
users to download their mobile app.
Users can find your mobile website via search engines, links
from other websites, Twitter and links embedded in emails.