Mobile Websites Key to your Mobile Strategy


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Mobile Websites Key to your Mobile Strategy.

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Mobile Websites Key to your Mobile Strategy

  1. 1. Mobile Websites Key to your Mobile Strategy
  2. 2. Mobile websites are the foundation of your business mobile strategy.
  3. 3. All other components link back to your mobile website. <ul><li>QR Codes </li></ul><ul><li>Mobile Landing Pages </li></ul><ul><li>Mobile Apps </li></ul><ul><li>Mobile PPC </li></ul><ul><li>Mobile Search </li></ul>
  4. 4. Case Study enables shoppers to search, browse and buy from their smartphones but also allows them to connect with a customer service representative for a live chat on their mobile website. 
  5. 5. Case Study Rather than creating multiple mobile shopping applications for the various smartphone operating systems like iOS and Android , we chose to invest our efforts into doing all that we can with a smartphone web browser,” says Sienkiewicz . “We are extremely happy with functionality we were able to achieve through a mobile browser, and question whether standalone applications are really necessary. “ ”
  6. 6. Case Study IKEA IKEA mobile website features a store locator, recent sales, and the ability to sign up for future communications, the mobile site is ideally suited to cater to the needs of the IKEA customer on the go.
  7. 7. Case Study SuperShuttle The nation’s largest shared ride airport shuttle company, allows easy access to customers who want to make reservations or follow their van directly from their mobile device. <ul><li>Get A Fare Quote </li></ul><ul><li>Book reservations for SuperShuttle and ExecuCar airport rides </li></ul><ul><li>Cancel reservations </li></ul><ul><li>Locate your Vehicle – &quot;Where's My Van?&quot; </li></ul><ul><li>Earn Airline Miles with select airline partners </li></ul>
  8. 8. Case Study Bath & Body Works <ul><li>Bath & Body Works mobile website lets consumers buy their </li></ul><ul><li>favorite products on the go- anytime/anywhere  </li></ul><ul><li>Customers can access their accounts </li></ul><ul><li>Find the nearest store </li></ul><ul><li>Search specific products  </li></ul><ul><li>Opt-in for mobile alerts (items on sales, discounts, etc) </li></ul><ul><li>See arrivals </li></ul><ul><li>Track orders </li></ul>
  9. 9. Case Study Bath & Body Works We always say that if you don’t have a mobile site, you are ignoring an audience that is already attempting to interact with you, ” said Jared Horowitz, chief revenue officer of Branding Brand . “ If you are searchable on Google, you must have a mobile-optimized site,” he said. “For many of our clients, mobile now makes up a double-digit percentage of total online traffic. “ ”
  10. 10. The beauty about going mobile is that the audience is already there,” Mr. Horowitz said . “People were already visiting [the company’s Web site] on their phones.   “ ” Source
  11. 11. Contact Us Your mobile strategy  Ur mobile is not associated with, IKEA, Bath & Body Works and SuperShuttle. This PPT is for information only.