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Mobile Website Success Case Studies
Mobile Website Success Case Studies
Mobile Website Success Case Studies
Mobile Website Success Case Studies
Mobile Website Success Case Studies
Mobile Website Success Case Studies
Mobile Website Success Case Studies
Mobile Website Success Case Studies
Mobile Website Success Case Studies
Mobile Website Success Case Studies
Mobile Website Success Case Studies
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Mobile Website Success Case Studies

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Mobile Website Success Case Studies.

Mobile Website Success Case Studies.

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  • 1. Mobile Website Success Case Studies http://www.urmobile.com Source : GOOGLE
  • 2. The world is exploding with mobile use and more and more people are using their mobile devices for entertainment, business and research. <ul><li>The boundaries between personal use and work use are collapsing. </li></ul><ul><li>To succeed businesses need to be closer to their customers – and </li></ul><ul><li>that means the “mobile”. </li></ul>http://www.urmobile.com
  • 3. Having a mobile website is the first step - is the foundation on which your mobile strategy will be built. http://www.urmobile.com Here are 2 Mobile Website Success Case Studies <ul><li>Every company will have a different mobile strategy - unique to it’s </li></ul><ul><li>product, service, culture and industry. </li></ul><ul><li>Companies will use a mix of other supplementary technologies like </li></ul><ul><li>QR Codes, Mobile Ads, Mobile Apps, Mobile Landing Page, SMS, </li></ul><ul><li>etc - but no matter what other technology you use - having a mobile </li></ul><ul><li>website is critical. </li></ul>Source : GOOGLE
  • 4. Case Study 1: Crate and Barrel and PETCO http://www.urmobile.com Recently, Crate and Barrel and PETCO ran their first mobile advertising campaign on the AdMob network. Source : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html
  • 5. Getting Started on Mobile: Mobile Web v. Applications <ul><li>Both Crate and Barrel and PETCO are focusing on the mobile web </li></ul><ul><li>first, with the possibility of developing applications for specific </li></ul><ul><li>operating systems in the future. </li></ul><ul><li>PETCO expects the cost of developing a mobile website will be </li></ul><ul><li>more than made up by increases in mobile conversion rates. </li></ul><ul><li>Crate and Barrel already has a mobile optimized site and is </li></ul><ul><li>considering enhancing this experience through applications, </li></ul><ul><li>particularly for iPad. </li></ul>http://www.urmobile.com Source : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html
  • 6. PETCO utilized both CPC and CPM ads to drive mobile traffic to a coupon offer on a newly created mobile landing page built for the offer. <ul><li>PETCO’s hybrid CPC/CPM campaign drove coupon redemption </li></ul><ul><li>rate of 4.6%.  </li></ul><ul><li>In-store coupon redemptions outnumbered online by 5 to 1 for </li></ul><ul><li>PETCO’s $10 off $50 purchase coupon offer, showing the power of </li></ul><ul><li>driving in-store traffic via mobile advertising. </li></ul>http://www.urmobile.com Source : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html
  • 7. Crate and Barrel ran a CPM campaign to drive mobile visitors to their mobile website from smartphone, iPod touch and iPad devices. <ul><li>iPad CPM ads drove a 15% CTR for Crate and Barrel.  </li></ul><ul><li>Overall CTR for Crate and Barrel CPM campaign was 3.48%, </li></ul><ul><li>substantially higher than their average for online display. </li></ul>http://www.urmobile.com Source : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html
  • 8. Case Study 2: Kiddicare.com http://www.urmobile.com <ul><li>Kiddicare.com offers a great case in point. </li></ul><ul><li>The UK online nursery and baby supply retailer noticed a rising </li></ul><ul><li>number of visitors to their website via mobile. </li></ul><ul><li>They knew consumers were getting a poor purchasing experience </li></ul><ul><li>on mobile, and with approximately 7% of their traffic coming from </li></ul><ul><li>mobile devices, they decided to build a website optimised for </li></ul><ul><li>mobile. </li></ul>Source : http://googlemobileads.blogspot.com/2011/06/kiddicarecom-grows-business-with-mobile.html
  • 9. According to Simon Harrow, Kiddicare.com’s Technology Officer “The mobile site gives people a catalogue in their pocket, particularly as our stock shifts so fast, and between barcode scanning apps and our website search feature, the site turns all of our competitor’s stores into a showroom for us. Because baby goods are a considered purchase and people still like to see, feel and touch brands, this gives us a chance to acquire sales from people checking things in other people’s stores and finding that we are 70% cheaper, have a price-match guarantee, next day delivery and a 365-day return policy.” http://www.urmobile.com Source : http://googlemobileads.blogspot.com/2011/06/kiddicarecom-grows-business-with-mobile.html
  • 10. Mobile websites are the starting point of your mobile journey. http://www.urmobile.com
  • 11. http://www.urmobile.com/ Contact Us Your mobile strategy  Ur mobile is not associated with Crate and Barrel, PETCO and Kiddicare.com . This PPT is for information only.

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