Mobile Phone Donations and Fundraising

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Non-profit organizations are leveraging the power of mobile donations to reach donors in an easy and quick manner.

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Mobile Phone Donations and Fundraising

  1. 1. http://www.urmobile.com/ Your mobile strategy  Mobile Phone Donations and Fundraising
  2. 2. Your mobile strategy  A few hours after the Haiti earthquake, the American Red Cross launched a Mobile Fundraising Event. The “text to donate” campaign allowed mobile phone users in the US to text HAITI to 90999 to donate $10 to the American Red Cross to support Haiti relief efforts. According to a press release by American Red Cross - Red Cross Raised more than $32 million via the mobile giving program. http://www.urmobile.com/
  3. 3. http://www.urmobile.com/ Your mobile strategy  <ul><li>According to Mobile marketer - Alicia Keys appeared </li></ul><ul><li>earlier this year on American Idol and issued a mobile </li></ul><ul><li>giving call-to-action to promote Keep a Child Alive , the </li></ul><ul><li>charity she co-founded to provide health care and </li></ul><ul><li>housing to children with HIV/AIDS in Africa and India. </li></ul><ul><li>Keys asked the TV audience of </li></ul><ul><li>millions to text the word &quot;ALIVE&quot; if </li></ul><ul><li>they desired to donate $5 via their </li></ul><ul><li>mobile phones. The result was </li></ul><ul><li>more than $500,000 for the charity </li></ul><ul><li>from more than 90,000 mobile </li></ul><ul><li>donors. </li></ul>
  4. 4. http://www.urmobile.com/ Your mobile strategy  <ul><li>These two examples clearly depict the power of </li></ul><ul><li>mobile phone fundraising whose time has come. The </li></ul><ul><li>mobile web is the fastest growing communication </li></ul><ul><li>channel in history. </li></ul>
  5. 5. http://www.urmobile.com/ Your mobile strategy  <ul><li>US has over 270 million mobile subscribers in the US. </li></ul><ul><li>Mobile giving allows you to easily contact donors </li></ul><ul><li>instantly. Moreover to target the Millennial Generation </li></ul><ul><li>(born 1982-2002) it is critical to use the mobile </li></ul><ul><li>platform. </li></ul>The Millennials are always connected via the mobile web and are also drawn to social causes.
  6. 6. http://www.urmobile.com/ Your mobile strategy  <ul><li>With the ur mobile platform organizations can set up a </li></ul><ul><li>new mobile giving campaign in a easy and quick </li></ul><ul><li>manner. Organizations can have all the power, ease </li></ul><ul><li>and efficiency to create new mobile-optimized </li></ul><ul><li>campaigns in a matter of minutes, not hours or days. </li></ul>
  7. 7. http://www.urmobile.com/ Your mobile strategy  <ul><li>A Secure Donations function-with one-time, recurring </li></ul><ul><li>and on-demand payment options adds flexibility. It </li></ul><ul><li>turns your donors’ smartphones into a secure place to </li></ul><ul><li>easily give. </li></ul>By shortening the gap between inspiration and action, you create a powerful source of significant giving: the smartphone.
  8. 8. http://www.urmobile.com/ Contact Us Your mobile strategy 

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