http://www.urmobile.com Smartphones are the new Personal Shopper Source: http://www.youtube.com/watch?v=EVX32adif8I
Companies need to extend their marketing efforts to the mobile web and provide a seamless experience across all channels – Mobile, Online and Traditional. http://www.urmobile.com Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Online Mobile Traditional
1. Find out what your business objectives are for the mobile channel. 2. Find out more about your customers and how they are using mobile. http://www.urmobile.com Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
Create a Mobile Optimized Website. This is the foundation of your mobile campaign. "Only 17% of advertisers today have a mobile optimised site. This is the single largest barrier between you and the mobile user" -- Ian Carrington of Google http://www.urmobile.com Ian Carrington of Google Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
Promote your mobile campaign http://www.urmobile.com Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 1. Advertise your mobile website on your current website. 2. Write a blog post announcing it to the world. 3. Allow social sign-in and sharing from your mobile website. 4. Have opt-in mobile coupons. 5. Send out an email blast (email marketing). 6. Store signage and QR codes. 7. Submit to mobile search engines and directories. 8. Do a online press release.