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Mobile Key Component Of Your Marketing Strategy
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Mobile Key Component Of Your Marketing Strategy

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Mobile key component of your marketing strategy

Mobile key component of your marketing strategy

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  • 1. Mobile Key Component Of Your Marketing Strategy http://www.urmobile.com Researched on Smartphone Bought in Store Bought Online Purchased on Smartphone
  • 2. Mobile is transforming and connecting our physical and digital worlds. http://www.urmobile.com
  • 3. Brands must include their mobile marketing team in top-level discussions about business strategy, said Heather Hopkins Freeland, CMO of local deals site  Gilt City , on July 18.
  • 4. Smartphones have become an essential component of modern life. People are making personal, professional and buying decisions based on what they see on the mobile web. http://www.urmobile.com
    • Restaurants
    • Travel
    • Retail
    • Entertainment
    • Health
    • News
  • 5. The smartphone is directly and in-directly influencing purchase decisions.
    • Locate A Store
    • Review Product Information
    • Opt-in for Deals and Mobile Coupons
    • Compare Features of Similar Products
    • Price Comparison
    • Checking Online Reviews
    • Check Friend Recommendations
    • Use it While Shopping in a Store
  • 6.  
  • 7.  
  • 8.  
  • 9. http://www.urmobile.com Smartphones are the new Personal Shopper Source: http://www.youtube.com/watch?v=EVX32adif8I
  • 10. Companies need to extend their marketing efforts to the mobile web and provide a seamless experience across all channels – Mobile, Online and Traditional. http://www.urmobile.com Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Online Mobile Traditional
  • 11. 1. Find out what your business objectives are for the mobile channel. 2. Find out more about your customers and how they are using mobile. http://www.urmobile.com Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
  • 12. Create a Mobile Optimized Website. This is the foundation of your mobile campaign. "Only 17% of advertisers today have a mobile optimised site. This is the single largest barrier between you and the mobile user" -- Ian Carrington of Google http://www.urmobile.com Ian Carrington of Google Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
  • 13.
    • Be found on Mobile Search as consumers like to search for
    • information on their mobile browser.
    • Start a Mobile PPC Campaign.
    http://www.urmobile.com Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
  • 14. Promote your mobile campaign http://www.urmobile.com Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 1. Advertise your mobile website on your current website. 2. Write a blog post announcing it to the world. 3. Allow social sign-in and sharing from your mobile website. 4. Have opt-in mobile coupons. 5. Send out an email blast (email marketing). 6. Store signage and QR codes. 7. Submit to mobile search engines and directories. 8. Do a online press release.
  • 15.
    • Iterate and optimize your mobile campaign.
    • Find out what is working and what is not.
    • Get customer feedback.
    • Find our what other components of mobile you need – QR
    • Codes, Apps, Mobile Landing Pages, Location Based
    • Services, etc.
    http://www.urmobile.com Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
  • 16. http://www.urmobile.com/ Contact Us Your mobile strategy