• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Mobile Customer Loyalty Programs

Mobile Customer Loyalty Programs



Mobile Customer Loyalty Programs.

Mobile Customer Loyalty Programs.



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Mobile Customer Loyalty Programs Mobile Customer Loyalty Programs Presentation Transcript

    • Mobile Customer Loyalty Programs http://www.urmobile.com
    • Brands are starting to leverage mobile promotions to strengthen customer loyalty.With mobile phone penetration approaching 90% in the USA - mobile marketing allows brands to engage customers anytime/anywhere. http://www.urmobile.com
    • Loyalty programs are a key component of the mobilemarketing spectrum. Loyalty programs go beyond lead capture or awareness generation to establish strong relationships with customers.Here we discuss a few mobile loyalty programs brands and agencies can consider. http://www.urmobile.com
    • Opt-in Programs Here customers provide information about their preferences, likes, dislikes, demographics, etc and inreturn receive permission based targeted and relevant messages of promotions/deals/events. For example motorcycle enthusiasts could be invited to test-drive the latest motorcycle models. http://www.urmobile.com
    • Loyalty Rewards• Opt-in loyalty programs gives customers access to the best offers/deals on products that interest them via mobile.• Retailers can proactively send offers/incentives to the customer’s mobile device - thus eliminating the need for membership cards.• Mobilizing the physical card means - retailers can add location based offers, customized coupons and a quick check-out experience. For ex. a loyalty reward mobile program can alert a customer to any special offers when he checks-in. http://www.urmobile.com
    • Mobile CouponsMobile coupons add interactivity, location and real-time attributes to the traditional coupon. So companies use mobile coupons in different ways.For ex real-time redemption at the point of sale where a customer gets a future coupon in real-time. http://www.urmobile.com
    • The mobile medium is very effective for a number of reasons(a) It is ideal for reaching today’s technologically-savvy consumers(b) Real-time(c) Location intelligence http://www.urmobile.com
    • Research is showing mobile coupon redemption ratescan often exceed 50% as compared to 2%-5% fortraditional coupons.The mobile platform continues to grow - and mobileloyalty programs are a great mechanism for companiesto serve their mobile customers and build excellentrelations with them. http://www.urmobile.com
    • Your mobile strategy Contact Ushttp://www.urmobile.com