Best Buy Mobile Marketing Case Study
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Best Buy Mobile Marketing Case Study

Best Buy Mobile Marketing Case Study

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Best Buy Mobile Marketing Case Study Presentation Transcript

  • 1. Best Buy Mobile Marketing Case Study http://www.urmobile.com/ Your mobile strategy 
  • 2. Brands are using the mobile channel to connect with and influence consumers purchase decisions. http://www.urmobile.com/ Your mobile strategy  Brands are aware of the fact that the mobile internet is exploding - and want to benefit from it. They realize that mobile is a new space and that there are no proven best practices.
  • 3. Best Buy mobile web site helps customers to http://www.urmobile.com/ Your mobile strategy  (A) Research product details and reviews (B) Find the products (C) Buy the products (D) Find nearby stores and browse deals
  • 4. Product research http://www.urmobile.com/ Your mobile strategy 
    • When it comes to electronics Best Buy understand's
    • that customers want to thoroughly research and
    • compare products before making the buying decision.
    • They want to read reviews and ratings.
    A
  • 5. Find the products http://www.urmobile.com/ Your mobile strategy 
    • Customers can browse all of BestBuy.com from their
    • mobile device.
    • The products are neatly categorized and customers can
    • drill down to their product of choice.
    B
  • 6. Buy the products http://www.urmobile.com/ Your mobile strategy 
    • The mobile website is eCommerce enabled and
    • customers can securely make a purchase using their
    • phone.
    • Customers are getting comfortable with mobile
    • transactions and mobile commerce is growing.
    C
  • 7. Storefinder and deals http://www.urmobile.com/ Your mobile strategy  Customers can find nearby stores and subscribe to weekly deals. D
  • 8. Brands are using mobile as an integrated part of a larger strategy. Customers expect multiple touch points (online = mobile + desktop, phone, store) today and a seamless experience. Your mobile strategy  Moreover they expect to be empowered with product/service information before and after the sales process. Customers want choice and convenience - mobile offers both. KMart, Whole Foods, Target, etc - almost all brands today have a mobile strategy.
  • 9. http://www.urmobile.com/ Contact Us Your mobile strategy  Ur mobile is not associated with Best Buy. This PPT is for information only.