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Best Buy Mobile Marketing Case StudyPresentation Transcript
Best Buy Mobile Marketing Case Study http://www.urmobile.com/ Your mobile strategy
Brands are using the mobile channel to connect with and influence consumers purchase decisions. http://www.urmobile.com/ Your mobile strategy Brands are aware of the fact that the mobile internet is exploding - and want to benefit from it. They realize that mobile is a new space and that there are no proven best practices.
Best Buy mobile web site helps customers to http://www.urmobile.com/ Your mobile strategy (A) Research product details and reviews (B) Find the products (C) Buy the products (D) Find nearby stores and browse deals
Product research http://www.urmobile.com/ Your mobile strategy
When it comes to electronics Best Buy understand's
that customers want to thoroughly research and
compare products before making the buying decision.
They want to read reviews and ratings.
Find the products http://www.urmobile.com/ Your mobile strategy
Customers can browse all of BestBuy.com from their
The products are neatly categorized and customers can
drill down to their product of choice.
Buy the products http://www.urmobile.com/ Your mobile strategy
The mobile website is eCommerce enabled and
customers can securely make a purchase using their
Customers are getting comfortable with mobile
transactions and mobile commerce is growing.
Storefinder and deals http://www.urmobile.com/ Your mobile strategy Customers can find nearby stores and subscribe to weekly deals. D
Brands are using mobile as an integrated part of a larger strategy. Customers expect multiple touch points (online = mobile + desktop, phone, store) today and a seamless experience. Your mobile strategy Moreover they expect to be empowered with product/service information before and after the sales process. Customers want choice and convenience - mobile offers both. KMart, Whole Foods, Target, etc - almost all brands today have a mobile strategy.
http://www.urmobile.com/ Contact Us Your mobile strategy Ur mobile is not associated with Best Buy. This PPT is for information only.