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7 Reasons Your Business Needs a Mobile Website in 2011
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7 Reasons Your Business Needs a Mobile Website in 2011


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7 Reasons Your Business Needs a Mobile Website in 2011.

7 Reasons Your Business Needs a Mobile Website in 2011.

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  • 1. 7 Reasons Your Business Needs a Mobile Website in 2011
  • 2. As consumer smartphone adoption rises and businesses in general embrace mobile technology - Mobile Websites have become the first step or the foundation of your mobile presence. Here are 7 reasons why your business needs a mobile website.
  • 3. According to Eric Schmidt, CEO Google, the Mobile Web is growing 8 times faster than the first wave of online Internet adoption. Consumers are using their smartphones for everything – information, news, entertainment, shopping, research, making purchase decisions, finding local areas of interest, etc. 1. Mobile web is the fastest growing communication channel in history 1
  • 4. Not having a mobile presence will alienate your customers.
    • Smartphones have become a life tool for consumers.
    • Many feel choked and isolated when they loose their
    • smartphone even for a day.
    • They expect all their friends and businesses to be on the
    • mobile web.
    2. You customers expect your business to have a mobile presence 1. 2
  • 5. For some industries like travel, tourism, food, etc having a mobile website has become mission critical.
    • Consumers are searching on the go.
    • Having a mobile website makes your company visible in front
    • of a growing mobile audience.
    3. Leverage mobile internet traffic For example, people going to a event, state fair or amusement park would rather use your mobile website for directions/information/news than those cumbersome flyers. 1. 3
  • 6. Mobile websites reach all audiences - no matter what smartphone they have. 4. Mobile websites are device agnostic 1. 4 Every smartphone has a browser - so users can immediately find you on the mobile web.
  • 7.
    • Your current online website was designed for the laptop/
    • desktop and will not work well on mobile phones.
    • On the mobile web users want answers to all their questions
    • in quick and easy manner.
    5. Online website do not render well on the mobile browser 1. 5
  • 8.
    • If your competition has a mobile website - you need one as
    • soon as possible.
    • They might attract your regular customers with their mobile
    • presence.
    6. Competition 1. 6
  • 9.
    • Customers carry their smartphones all the time and use them
    • to make decisions and act.
    • The very nature of consumer behavior mandates your
    • business has a mobile presence and you are accessible
    • anytime/anywhere customers need you.
    7. Immediacy 1. 7 Customers pull out their smartphones anytime/anywhere and take action - mobile search, scan a QR code, product search, click-to-call, etc.
  • 10. Contact Us Your mobile strategy