7 Reasons Your Business Needs a Mobile Website in 2011
As consumer smartphone adoption rises and businesses in general embrace mobile technology - Mobile Websites have become the first step or the foundation of your mobile presence. Here are 7 reasons why your business needs a mobile website.
According to Eric Schmidt, CEO Google, the Mobile Web is growing 8 times faster than the first wave of online Internet adoption. Consumers are using their smartphones for everything – information, news, entertainment, shopping, research, making purchase decisions, finding local areas of interest, etc. 1. Mobile web is the fastest growing communication channel in history 1
Not having a mobile presence will alienate your customers.
Smartphones have become a life tool for consumers.
Many feel choked and isolated when they loose their
smartphone even for a day.
They expect all their friends and businesses to be on the
2. You customers expect your business to have a mobile presence 1. 2
For some industries like travel, tourism, food, etc having a mobile website has become mission critical.
Consumers are searching on the go.
Having a mobile website makes your company visible in front
of a growing mobile audience.
3. Leverage mobile internet traffic For example, people going to a event, state fair or amusement park would rather use your mobile website for directions/information/news than those cumbersome flyers. 1. 3
Mobile websites reach all audiences - no matter what smartphone they have. 4. Mobile websites are device agnostic 1. 4 Every smartphone has a browser - so users can immediately find you on the mobile web.