Transcript of "7 Reasons Your Business Needs a Mobile Website in 2011"
7 Reasons Your Business Needs a Mobile Website in 2011
As consumer smartphone adoption rises and businesses in general embrace mobile technology - Mobile Websites have become the first step or the foundation of your mobile presence. Here are 7 reasons why your business needs a mobile website.
According to Eric Schmidt, CEO Google, the Mobile Web is growing 8 times faster than the first wave of online Internet adoption. Consumers are using their smartphones for everything – information, news, entertainment, shopping, research, making purchase decisions, finding local areas of interest, etc. 1. Mobile web is the fastest growing communication channel in history 1
Not having a mobile presence will alienate your customers. <ul><li>Smartphones have become a life tool for consumers. </li></ul><ul><li>Many feel choked and isolated when they loose their </li></ul><ul><li>smartphone even for a day. </li></ul><ul><li>They expect all their friends and businesses to be on the </li></ul><ul><li>mobile web. </li></ul>2. You customers expect your business to have a mobile presence 1. 2
For some industries like travel, tourism, food, etc having a mobile website has become mission critical. <ul><li>Consumers are searching on the go. </li></ul><ul><li>Having a mobile website makes your company visible in front </li></ul><ul><li>of a growing mobile audience. </li></ul>3. Leverage mobile internet traffic For example, people going to a event, state fair or amusement park would rather use your mobile website for directions/information/news than those cumbersome flyers. 1. 3
Mobile websites reach all audiences - no matter what smartphone they have. 4. Mobile websites are device agnostic 1. 4 Every smartphone has a browser - so users can immediately find you on the mobile web.
<ul><li>Your current online website was designed for the laptop/ </li></ul><ul><li>desktop and will not work well on mobile phones. </li></ul><ul><li>On the mobile web users want answers to all their questions </li></ul><ul><li>in quick and easy manner. </li></ul>5. Online website do not render well on the mobile browser 1. 5
<ul><li>If your competition has a mobile website - you need one as </li></ul><ul><li>soon as possible. </li></ul><ul><li>They might attract your regular customers with their mobile </li></ul><ul><li>presence. </li></ul>6. Competition 1. 6
<ul><li>Customers carry their smartphones all the time and use them </li></ul><ul><li>to make decisions and act. </li></ul><ul><li>The very nature of consumer behavior mandates your </li></ul><ul><li>business has a mobile presence and you are accessible </li></ul><ul><li>anytime/anywhere customers need you. </li></ul>7. Immediacy 1. 7 Customers pull out their smartphones anytime/anywhere and take action - mobile search, scan a QR code, product search, click-to-call, etc.
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