7 Reasons Your Business Needs a Mobile Website in 2011Presentation Transcript
7 Reasons Your Business Needs a Mobile Website in 2011
As consumer smartphone adoption rises and businesses in general embrace mobile technology - Mobile Websites have become the first step or the foundation of your mobile presence. Here are 7 reasons why your business needs a mobile website.
According to Eric Schmidt, CEO Google, the Mobile Web is growing 8 times faster than the first wave of online Internet adoption. Consumers are using their smartphones for everything – information, news, entertainment, shopping, research, making purchase decisions, finding local areas of interest, etc. 1. Mobile web is the fastest growing communication channel in history 1
Not having a mobile presence will alienate your customers.
Smartphones have become a life tool for consumers.
Many feel choked and isolated when they loose their
smartphone even for a day.
They expect all their friends and businesses to be on the
2. You customers expect your business to have a mobile presence 1. 2
For some industries like travel, tourism, food, etc having a mobile website has become mission critical.
Consumers are searching on the go.
Having a mobile website makes your company visible in front
of a growing mobile audience.
3. Leverage mobile internet traffic For example, people going to a event, state fair or amusement park would rather use your mobile website for directions/information/news than those cumbersome flyers. 1. 3
Mobile websites reach all audiences - no matter what smartphone they have. 4. Mobile websites are device agnostic 1. 4 Every smartphone has a browser - so users can immediately find you on the mobile web.
Your current online website was designed for the laptop/
desktop and will not work well on mobile phones.
On the mobile web users want answers to all their questions
in quick and easy manner.
5. Online website do not render well on the mobile browser 1. 5
If your competition has a mobile website - you need one as
soon as possible.
They might attract your regular customers with their mobile
6. Competition 1. 6
Customers carry their smartphones all the time and use them
to make decisions and act.
The very nature of consumer behavior mandates your
business has a mobile presence and you are accessible
anytime/anywhere customers need you.
7. Immediacy 1. 7 Customers pull out their smartphones anytime/anywhere and take action - mobile search, scan a QR code, product search, click-to-call, etc.
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