5 ways to develop an effective mobile marketing strategy


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5 ways to develop an effective mobile marketing strategy.

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5 ways to develop an effective mobile marketing strategy

  1. 1. 5 ways to develop an effective Mobile Marketing Strategy http://www.urmobile.com/ Your mobile strategy 
  2. 2. It is 2011 - mobile is red hot. Consumers are using the mobile web for an array of activities - social, commerce, connections, research, collaboration and interaction with other individuals and businesses. http://www.urmobile.com/ Your mobile strategy  Marketers need to leverage the mobile channel as part of their company's ongoing marketing and brand building efforts.
  3. 3. According to ABI research "This emerging mobile channel will be one of the defining marketing methods of the new decade." http://www.urmobile.com/ Your mobile strategy 
  4. 4. However marketers and companies would need to look beyond the noise and technical jargon to develop a simple and effective strategic approach. http://www.urmobile.com/ Your mobile strategy  <ul><li>Compare prices </li></ul><ul><li>Compare products </li></ul><ul><li>Look up product specs </li></ul><ul><li>Read reviews </li></ul><ul><li>Make a purchase </li></ul><ul><li>Use a store locator </li></ul>According to research by ForeSee Results - some of the most popular reasons people are using mobile websites are:
  5. 5. http://www.urmobile.com/ Your mobile strategy  Mobile Coupons <ul><li>Mobile coupons are an easy way to encourage customers to </li></ul><ul><li>try a product or visit a location. </li></ul><ul><li>Customers can opt-in for the coupons. Mobile coupons have </li></ul><ul><li>a high redemption rate. </li></ul>1
  6. 6. http://www.urmobile.com/ Your mobile strategy  Mobile Commerce <ul><li>Mobile commerce is much more than enabling transactions. </li></ul><ul><li>A consumer looking at a product might want to check </li></ul><ul><li>availability of the product in a nearby store. </li></ul><ul><li>Mobile commerce is about using the mobile channel </li></ul><ul><li>seamlessly with other channels. </li></ul>2
  7. 7. http://www.urmobile.com/ Your mobile strategy  Social Integration <ul><li>Allow social sign-in into your mobile website. </li></ul><ul><li>For ex allow customers to sign-in using their </li></ul><ul><li>Facebook account. </li></ul><ul><li>That makes it easy for them to interact with </li></ul><ul><li>your brand. </li></ul><ul><li>Allow customers to share product </li></ul><ul><li>information, reviews, coupons via email, </li></ul><ul><li>Twitter and Facebook. </li></ul>3
  8. 8. http://www.urmobile.com/ Your mobile strategy  Location <ul><li>An earlier survey from Lightspeed Research shows that </li></ul><ul><li>shoppers do turn to their web-enabled mobile devices to help </li></ul><ul><li>them shop. </li></ul><ul><li>16% of adults surveyed in late September had used a mobile </li></ul><ul><li>device to locate a store, 14% to look up product information, </li></ul><ul><li>13% to compare prices and 8% to check product availability. </li></ul>4
  9. 9. http://www.urmobile.com/ Your mobile strategy  Take advantage of the online or store branding you have already established <ul><li>This is a low hanging fruit brands can leverage. If possible </li></ul><ul><li>extend your deals/marketing programs to the mobile web. </li></ul><ul><li>Allow customers to share the deals’ information via e-mail, </li></ul><ul><li>Twitter and Facebook. </li></ul>5
  10. 10. http://www.urmobile.com/ Your mobile strategy  Mobile marketing is about talking to customers directly. By empowering your customers in the form of content, specials, discounts and mobile transactions you can earn your customers trust which will lead to increased brand awareness and higher profits.
  11. 11. http://www.urmobile.com/ Contact Us Your mobile strategy