5 Reasons Mobile Websites are better than Mobile Apps http://www.urmobile.com/ Your mobile strategy
The mobile sector is red hot. Consumers are using their internet enabled devices to browse the web, make purchase decisions, consume information, connect with friends using Social Media, etc. http://www.urmobile.com/ Your mobile strategy According to Gartner "By 2013, mobile phones will overtake PCs as the most common Web access device worldwide".
Create a mobile website which can be accessed by any device with a browser
Create mobile apps for devices like the iPhone, Blackberry, Android, etc
Businesses getting ready to launch their mobile marketing programs have 2 options Here are 5 reasons why starting your mobile marketing with building a mobile website is a better option.
http://www.urmobile.com/ Your mobile strategy Consumer Preferences According to eMarketer.com "Mobile users polled by Keynote Systems for Adobe reported a preference for mobile browsers to access virtually all mobile content. Their preference for mobile browsers extended to the retail category, with users showing a strong bias toward mobile browsers for accomplishing every mobile shopping task mentioned. Whether it was researching product and price info or sharing that information socially, mobile users would rather fire up a browser than a dedicated app." 1
Your mobile strategy It is pretty clear that mobile websites are more convenient and are device agnostic. 1
Your mobile strategy Marketing a Mobile Website vs Mobile App
There are thousands of mobile apps out there.
For companies it will be a big challenge to stand out and get
users to download their mobile app.
Users can find your mobile website via search engines, links
from other websites, Twitter and links embedded in emails.
http://www.urmobile.com/ Your mobile strategy Device Dependency
Mobile websites are generally device independent.
A mobile website will work on any internet enabled device with
Mobile Apps are device dependent - you will need to develop
separate apps for the iPhone, the Blackberry and the Android.
http://www.urmobile.com/ Your mobile strategy Cost
It is more expensive to develop 3 mobile apps (iPhone,
Blackberry, Android) than to develop one mobile website.
http://www.urmobile.com/ Your mobile strategy Complexity
Since mobile apps are device dependent - the mobile
development team will have to focus on technology issues.
We think this time could be better invested in understanding
the consumer and how to create a mobile strategy which
supports the business objectives.
http://www.urmobile.com/ Contact Us Your mobile strategy