Smartphones are the new personal shopping assistants.
According to ABI research "This emerging mobile channel
will be one of the defining marketing methods of the new
Most companies have taken notice and are rushing to
implement mobile. However companies need to first decide
what their goals are.
New Customer Acquisition
Brand Awareness of a New Product or Service
Meeting Customer Expectations
Here are 4 mobile marketing goals worth mentioning and how to achieve them.
According to Google - The most popular mobile shopping activity is locating the nearest retailer. When consumers find local information, 88% take action within a day; of this number, 61% call a retailer and 59% visit a store. http://www.google.com/ads/mobile/advertisers/adformats/text-ads.html Image: Increase Sales 1.
Action: Create a Mobile Website Increase Sales 1.
If your firm has a website for the web - you need to have a
mobile optimized website for the small screen.
The mobile Website will be the foundation of your mobile
Mobile is changing the way content is consumed and is bridging
the physical and digital channels.
Brand Awareness of a new product/service 3.
For ex Nissan is implementing QR codes in all its 2012
model year lineup.
All the 2012 Altima and Sentra display the QR codes - which once
scanned with the camera on your phone will take you to a car
specific landing rich landing page having all the information you
Car specific mobile landing pages will be highly engaging with rich media. 3.
Video based product overviews
Request a quote capability
Join mailing list request
Dealer location support
Brand Awareness of a New Product/Service (cont)
If you own a retail store, consider using QR codes which direct users to rich media product specific landing pages. Brand Awareness of a New Product/Service 3. Action: Explore other mobile technologies like QR Codes, SMS, Mobile Coupons, Mobile Apps, etc
Offer discounts and promotions using mobile coupons
Use Google Ads with Offers
Action: Use the mobile channel to save customers money 4. Meeting Customer Expectations http://www.google.com/ads/mobile/advertisers/adformats/offers.html Image:
Companies need to start small – experiment, learn and optimize. Defining mobile goals, knowing your customers changing mobile habits, understanding the broad spectrum of mobile technologies available and creating a process/strategy to tie all these together can be a very challenging task. Contact us today and our mobile consultants will be happy to help you.
http://www.urmobile.com/ Contact Us Your mobile strategy