4 Mobile Marketing Goals

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4 Mobile Marketing Goals.

4 Mobile Marketing Goals.

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  • 1. 4 Mobile Marketing Goals http://www.urmobile.com Increase Sales New Customer Acquisition Brand Awareness of a New Product or Service Meeting Customer Expectations
  • 2.
    • Smartphones are the new personal shopping assistants.
    • According to ABI research "This emerging mobile channel
    • will be one of the defining marketing methods of the new
    • decade."
    • Most companies have taken notice and are rushing to
    • implement mobile. However companies need to first decide
    • what their goals are.
    • Increase Sales
    • New Customer Acquisition
    • Brand Awareness of a New Product or Service
    • Meeting Customer Expectations
    Here are 4 mobile marketing goals worth mentioning and how to achieve them.
  • 3. According to Google - The most popular mobile shopping activity is locating the nearest retailer. When consumers find local information, 88% take action within a day; of this number, 61% call a retailer and 59% visit a store. http://www.google.com/ads/mobile/advertisers/adformats/text-ads.html Image: Increase Sales 1.
  • 4. Action: Create a Mobile Website Increase Sales 1.
    • If your firm has a website for the web - you need to have a
    • mobile optimized website for the small screen.
    • The mobile Website will be the foundation of your mobile
    • strategy.
  • 5.
    • Users carry their smartphones everywhere and are using them
    • for all life decisions.
    • Be found on mobile search when users are searching for
    • information/products/services related to your industry.
    New Customer Acquisition 2.
  • 6.
    • Submit your mobile website to mobile search engines and
    • directories.
    • Use Mobile Search Ads which direct users to your mobile
    • website or mobile landing pages.
    Text Ads Click-to-call Location Extensions New Customer Acquisition 2. Action: Be Found On Mobile Search http://www.google.com/ads/mobile/advertisers/adformats/text-ads.html Image:
  • 7.
    • Mobile is changing the way content is consumed and is bridging
    • the physical and digital channels.
    Brand Awareness of a new product/service 3.
    • For ex Nissan is implementing QR codes in all its 2012
    • model year lineup.
    • All the 2012 Altima and Sentra display the QR codes - which once
    • scanned with the camera on your phone will take you to a car
    • specific landing rich landing page  having all the information you
    • need. 
  • 8. Car specific mobile landing pages will be highly engaging with rich media. 3.
    • Video based product overviews
    • Image gallery
    • Incentive offers
    • Dealer inventory
    • Request a quote capability
    • Join mailing list request
    • Dealer location support 
    Brand Awareness of a New Product/Service (cont)
  • 9. If you own a retail store, consider using QR codes which direct users to rich media product specific landing pages. Brand Awareness of a New Product/Service 3. Action: Explore other mobile technologies like QR Codes, SMS, Mobile Coupons, Mobile Apps, etc
  • 10.
    • Your firm needs to embrace the mobile channel to meet ever
    • changing customer expectations.
    • Google research shows that 70% of consumers use their
    • smartphones while shopping because customers want to save
    • money.
    Meeting Customer Expectations 4. http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html Image:
  • 11.
    • Offer discounts and promotions using mobile coupons
    • Use Google Ads with Offers
    Action: Use the mobile channel to save customers money 4. Meeting Customer Expectations http://www.google.com/ads/mobile/advertisers/adformats/offers.html Image:
  • 12. Companies need to start small – experiment, learn and optimize. Defining mobile goals, knowing your customers changing mobile habits, understanding the broad spectrum of mobile technologies available and creating a process/strategy to tie all these together can be a very challenging task. Contact us today and our mobile consultants will be happy to help you.
  • 13. http://www.urmobile.com/ Contact Us Your mobile strategy