4 Mobile Marketing Goals
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4 Mobile Marketing Goals



4 Mobile Marketing Goals.

4 Mobile Marketing Goals.



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    4 Mobile Marketing Goals 4 Mobile Marketing Goals Presentation Transcript

    • 4 Mobile Marketing Goals http://www.urmobile.com Increase Sales New Customer Acquisition Brand Awareness of a New Product or Service Meeting Customer Expectations
      • Smartphones are the new personal shopping assistants.
      • According to ABI research "This emerging mobile channel
      • will be one of the defining marketing methods of the new
      • decade."
      • Most companies have taken notice and are rushing to
      • implement mobile. However companies need to first decide
      • what their goals are.
      • Increase Sales
      • New Customer Acquisition
      • Brand Awareness of a New Product or Service
      • Meeting Customer Expectations
      Here are 4 mobile marketing goals worth mentioning and how to achieve them.
    • According to Google - The most popular mobile shopping activity is locating the nearest retailer. When consumers find local information, 88% take action within a day; of this number, 61% call a retailer and 59% visit a store. http://www.google.com/ads/mobile/advertisers/adformats/text-ads.html Image: Increase Sales 1.
    • Action: Create a Mobile Website Increase Sales 1.
      • If your firm has a website for the web - you need to have a
      • mobile optimized website for the small screen.
      • The mobile Website will be the foundation of your mobile
      • strategy.
      • Users carry their smartphones everywhere and are using them
      • for all life decisions.
      • Be found on mobile search when users are searching for
      • information/products/services related to your industry.
      New Customer Acquisition 2.
      • Submit your mobile website to mobile search engines and
      • directories.
      • Use Mobile Search Ads which direct users to your mobile
      • website or mobile landing pages.
      Text Ads Click-to-call Location Extensions New Customer Acquisition 2. Action: Be Found On Mobile Search http://www.google.com/ads/mobile/advertisers/adformats/text-ads.html Image:
      • Mobile is changing the way content is consumed and is bridging
      • the physical and digital channels.
      Brand Awareness of a new product/service 3.
      • For ex Nissan is implementing QR codes in all its 2012
      • model year lineup.
      • All the 2012 Altima and Sentra display the QR codes - which once
      • scanned with the camera on your phone will take you to a car
      • specific landing rich landing page  having all the information you
      • need. 
    • Car specific mobile landing pages will be highly engaging with rich media. 3.
      • Video based product overviews
      • Image gallery
      • Incentive offers
      • Dealer inventory
      • Request a quote capability
      • Join mailing list request
      • Dealer location support 
      Brand Awareness of a New Product/Service (cont)
    • If you own a retail store, consider using QR codes which direct users to rich media product specific landing pages. Brand Awareness of a New Product/Service 3. Action: Explore other mobile technologies like QR Codes, SMS, Mobile Coupons, Mobile Apps, etc
      • Your firm needs to embrace the mobile channel to meet ever
      • changing customer expectations.
      • Google research shows that 70% of consumers use their
      • smartphones while shopping because customers want to save
      • money.
      Meeting Customer Expectations 4. http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html Image:
      • Offer discounts and promotions using mobile coupons
      • Use Google Ads with Offers
      Action: Use the mobile channel to save customers money 4. Meeting Customer Expectations http://www.google.com/ads/mobile/advertisers/adformats/offers.html Image:
    • Companies need to start small – experiment, learn and optimize. Defining mobile goals, knowing your customers changing mobile habits, understanding the broad spectrum of mobile technologies available and creating a process/strategy to tie all these together can be a very challenging task. Contact us today and our mobile consultants will be happy to help you.
    • http://www.urmobile.com/ Contact Us Your mobile strategy