2008 | Field Research - within the context of inquiry

1,890 views
1,805 views

Published on

the slide comes from the input package materials for the workshop CHITA08, mobile services and digital communities, that is taking place at Jiangnan University, Wuxi, China, as a research and didactic experience beetween School of Design at Jiangnan and Design Faculty at Politecnico di Milano. further news and materials available at http://chita.politecalab.org

Published in: Design, Business, Education
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,890
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

2008 | Field Research - within the context of inquiry

  1. 1. Field research. Within the context of inquiry
  2. 2. index • Preliminary questions yq • Methods and tools for data gathering • Analyze and organize data findings • Service schema visualisation • tips • Conclusion
  3. 3. Preliminary questions • What is field research? • Why we have to do it? • What we are looking for?
  4. 4. Methods and tools • Desk research + planning • Visual • Verbal
  5. 5. Visual • Videotaping p g • Photography • Passive observation • Participant observation • Interviews with the participants (individual or group) • Catch the environment (video/photo)
  6. 6. Verbal • Verbal interviews (handwritten or taped) • Stories collected from participants • Surveys and questionnaires • Verbal description of environment if visual is not available (intangibles, immaterials, virtual..) i t l )
  7. 7. Now that we have the data data, what we should do with it? h t h ld d ith
  8. 8. O Organize it! i That means: explain it in understandable way in order to make it useful for the next step: design initiative.
  9. 9. How to do this? • Use only the relevant data • Use a consistent structure
  10. 10. How to fi d H find the right structure? • Title • Keywords • C Case ddescription i ti • Moodboard • Service schema
  11. 11. Title • Short and fun • Use just significant words/phrases
  12. 12. Keywords … are you sure that you really need that many?
  13. 13. Case description • What (identify the need) • Why (service motivation) • Who (actors and stakeholder) • Where (local context) • When (time and duration of actions) • How (present solution) • Finally: What misses?
  14. 14. Moodboard From words to images: • Location,, • Participants, • Tools in action action, • Time of actions Use good quality images!
  15. 15. The matrix You are here! Mobile social network e Where are you moving? Collaborative services
  16. 16. Service schema
  17. 17. • Strumenti • Piattaforma tecnologica • Supporto Provincia di Milano - Assessorato alla cultura Comune di S.Giuliano • Fiducia • Fedeltà nell’azienda • Fondi • Strumenti Nuovo servizio Utenti Centro Donna • Coinvolgimento • Partecipazione
  18. 18. Now we have the organized data. So we have got the knowledge and we b d became aware about the context…
  19. 19. Ready to brainstorm?
  20. 20. Ti f fi ld research Tips for field h • Plan the questions in advance • Negotiation is always important • Respect (privacy, rules, different sensibilities) ) • Ask questions, don’t imply answers • Ask true/relevant questions • Pay close attention to the given answers • Filter and choose relevant data • Be able to re-tell the story using the gathered data
  21. 21. In conclusion Field Fi ld research i h is • Interesting • Necessary • The first step in the design process Why enables you to take design decisions.
  22. 22. Now you are really ready ll d to brainstorm for your concepts! Thanks!! Irina&Franz

×