המהפכה של החולה והרופא המקוון <br />או<br /> ה- e-patientוה-E-doctor<br />הרצאה מאת אורי גורן<br /> 14.4.2010<br />
“It is not the strongest of the species that survives, nor the most intelligent..it is the one that is the most adaptable ...
“ The use of social software and its ability to promote collaboration between patients, their caregivers, medical professi...
The social-networking revolution is coming to health care, at the same time that new Internet technologies and software pr...
“Change is everywhere. We are all caught up in its swirl. People (including health care professionals) respond to change i...
נתונים, נתונים, נתונים<br />
נתונים, נתונים, נתונים<br />66 %  of marketers utilized social media in 2009, as compared to 20 % in 2007.  <br />50%  emp...
Among social networks being embraced by all marketers, the top sites used are: <br />Facebook (74 percent)<br />YouTube (6...
נתונים, נתונים, נתונים<br /> 61% of adults look online for health information.<br />Of those, 59% have done at least one o...
נתונים, נתונים, נתונים<br />"Now thinking about all the sources you turn to when you need information or assistance in dea...
נתונים, נתונים, נתונים<br />40% of online consumers use social media for health information -- reading or posting content ...
נתונים, נתונים, נתונים<br />More than branded or corporate destinations, third party health-related sites were cited as mo...
נתונים, נתונים, נתונים<br />“Social media initiatives now account for about 5 percent of drug companies’ total promotional...
אפליקציות של Health 2.0<br />קהילות מבוססות נתונים – www.patientslikeme.com<br />קהילות מבוססות נרטיב – www.sermo.com<br /...
J&J ADHD ON facebook<br />http://www.facebook.com/ADHDMoms?ref=ts&v=box_3#!/ADHDMoms?v=wall&ref=ts<br />
Racewithinsulin<br />@racewithinsulin<br />
Mayo Clinic<br />www.mayoclinic.com<br />http://www.facebook.com/MayoClinic?ref=search&sid=1044467682.4096499185..1&v=wall...
alli<br />http://www.facebook.com/myalli?v=app_4949752878#!/myalli?v=wall<br />http://www.youtube.com/myallivideos<br />
Strong @heart<br />http://www.facebook.com/strongatheart?ref=ts#!/strongatheart?v=app_4949752878&ref=ts<br />
GE healthcare newsroom<br />http://newsroom.gehealthcare.com/<br />
כמוני<br />www.camoni.co.il<br />
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מהפכת החולה המקוון

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Transcript of "מהפכת החולה המקוון"

  1. 1. המהפכה של החולה והרופא המקוון <br />או<br /> ה- e-patientוה-E-doctor<br />הרצאה מאת אורי גורן<br /> 14.4.2010<br />
  2. 2. “It is not the strongest of the species that survives, nor the most intelligent..it is the one that is the most adaptable to change.”<br />Charles Darwin<br />
  3. 3. “ The use of social software and its ability to promote collaboration between patients, their caregivers, medical professionals, and other stakeholders in health”<br />California Healthcare Foundation <br />
  4. 4. The social-networking revolution is coming to health care, at the same time that new Internet technologies and software programs are making it easier than ever for consumers to find timely, personalized health information online. Patients who once connected mainly through email discussion groups and chat rooms are building more sophisticated virtual communities that enable them to share information about treatment and coping and build a personal network of friends. At the same time, traditional Web sites that once offered cumbersome pages of static data are developing blogs, podcasts, and customized search engines to deliver the most relevant and timely information on health topics.<br />Wall street Journal<br />
  5. 5. “Change is everywhere. We are all caught up in its swirl. People (including health care professionals) respond to change in three basic ways. Some fear it, fight it, and lose; others fail to recognize change and are swept away by it; and still others seek it, recognize it, harness it, guide it, and eventually, win with it. I recommend the latter as the best option”.<br /> George D. Lundberg. Editor-in-Chief of the Medscape Journal of Medicine, eMedicine, and the Journal of the American Medical Association (JAMA)<br />Lundberg GD. Why health care professionals should practice participatory medicine: perspective of a long-time medical editor. J Participat Med. 2009(Oct):1(1):e3.<br />
  6. 6. נתונים, נתונים, נתונים<br />
  7. 7. נתונים, נתונים, נתונים<br />66 % of marketers utilized social media in 2009, as compared to 20 % in 2007.  <br />50% employ viral videos, up from only 25 % in 2007.  <br />55% percent of respondents have shifted funds from their traditional media budget, while 48 percent shifted funds from other marketing communications budgets.  <br />The top concerns was inability to prove ROI (45 percent) and having metrics to properly allocate the mix of traditional and digital media (43 percent)  <br />Survey done by the ANA (Association of National Advertisers), BtoB Magazine and in partnership with marketing services firm ‘mktg.2009<br />
  8. 8. Among social networks being embraced by all marketers, the top sites used are: <br />Facebook (74 percent)<br />YouTube (65 percent)<br />Twitter (63 percent)<br />LinkedIn (60 percent) <br />In 2009, the most effective newer media platforms were as follows: <br />Search engine marketing (SEM) (65 percent)<br />Own Web site (59 percent)<br />Search engine optimization (SEO) (55 percent)<br />E-mail marketing (45 percent)<br />נתונים, נתונים, נתונים<br />Survey done by the ANA (Association of National Advertisers), BtoB Magazine and in partnership with marketing services firm ‘mktg.2009<br />
  9. 9. נתונים, נתונים, נתונים<br /> 61% of adults look online for health information.<br />Of those, 59% have done at least one of the following activities:<br />Read someone else's commentary or experience about health or medical issues on an online news group, website, or blog<br />Consulted rankings or reviews online of doctors or other providers<br />Consulted rankings or reviews online of hospitals or other medical facilities<br />Signed up to receive updates about health or medical issues<br />Listened to a podcast about health or medical issues<br />20% actively engaged – posted comments and more<br />Pew internet <br />
  10. 10. נתונים, נתונים, נתונים<br />"Now thinking about all the sources you turn to when you need information or assistance in dealing with health or medical issues, please tell me if you use any of the following sources..."<br />• 86% of all adults ask a health professional, such as a doctor.<br />• 68% of all adults ask a friend or family member.<br />• 57% of all adults use the internet<br />• 54% use books or other printed reference material<br />• 33% contact their insurance provider<br />• 5% use another source not mentioned in the list<br />
  11. 11. נתונים, נתונים, נתונים<br />40% of online consumers use social media for health information -- reading or posting content -- while the frequency of engagement varies widely.<br />80% who are highly engaged patients, and take active roles in health management; and the 20% who lack confidence to play an active role in their own health<br />Reasons for using SM for health:<br />Emotional needs: are primary, it found, as many healthcare social media users want reassurance, support, and a sense of intimacy from people who are going through a similar experience<br />Rational needs: are secondary, as social media users are searching for "foundational information" about their specific conditions and symptoms, information about drugs and supplements, and the latest health news<br />Lack of participation in social media was chiefly related to time and trust, according to the study, while reliance on a doctor's advice was the most commonly cited reason for not investing more in social media activity.<br />
  12. 12. נתונים, נתונים, נתונים<br />More than branded or corporate destinations, third party health-related sites were cited as most important destinations for both social and editorial content, according to respondents.<br />Furthermore, many people report mixed feelings about how pharmaceutical companies should participate in Web sites and social media, but most are open to some level of participation, as long as it is transparently disclosed<br />Most consumers do feel that endorsements by government and non-profit organizations, such as the American Diabetes Association, the FDA and third-party watchdog groups, add credibility to social content.<br /> Epsilon's Strategic & Analytic Consulting Group April 2010<br />
  13. 13. נתונים, נתונים, נתונים<br />“Social media initiatives now account for about 5 percent of drug companies’ total promotional spending”Bill Trombetta, a professor of pharmaceutical marketing at St. Joseph’s University in PhiladelphiaRead more: As FDA debates social media rules, pharma isn’t waiting - Philadelphia Business Journal:<br />
  14. 14. אפליקציות של Health 2.0<br />קהילות מבוססות נתונים – www.patientslikeme.com<br />קהילות מבוססות נרטיב – www.sermo.com<br />טכנולוגיות בשירות החולה והרופא – doctor3g<br />אתרי דירוג – www.iwantgreatcare.org<br />תיקים רפואיים ממוחשבים<br />אתרי מידע – www.orphanet.comwww.medworm.com<br />
  15. 15. J&J ADHD ON facebook<br />http://www.facebook.com/ADHDMoms?ref=ts&v=box_3#!/ADHDMoms?v=wall&ref=ts<br />
  16. 16. Racewithinsulin<br />@racewithinsulin<br />
  17. 17. Mayo Clinic<br />www.mayoclinic.com<br />http://www.facebook.com/MayoClinic?ref=search&sid=1044467682.4096499185..1&v=wall#!/MayoClinic?v=app_2392950137&ref=search<br />
  18. 18. alli<br />http://www.facebook.com/myalli?v=app_4949752878#!/myalli?v=wall<br />http://www.youtube.com/myallivideos<br />
  19. 19. Strong @heart<br />http://www.facebook.com/strongatheart?ref=ts#!/strongatheart?v=app_4949752878&ref=ts<br />
  20. 20. GE healthcare newsroom<br />http://newsroom.gehealthcare.com/<br />
  21. 21. כמוני<br />www.camoni.co.il<br />

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