Creating a winning elevator pitch

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Elevator pitch for entrepreneurs, job seekers, social entrepreneurs and professionals

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Creating a winning elevator pitch

  1. 1. Creating a Winning Elevator Pitch By Gbenga Ogunjimi @ Business Empowerment Workshop
  2. 2. WHAT IS AN ELEVATOR PITCH? • An elevator pitch (or elevator speech) is an overview of an idea, product, service, project or person and is designed to get a conversation started. • The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride say, 30-60 seconds.
  3. 3. WHEN & WHERE CAN IT BE USED? = Every & Anywhere
  4. 4. • Seeking Investors
  5. 5. • Job Interview
  6. 6. • Shopping Mall
  7. 7. • On the Internet
  8. 8. • Conferences & Workshops
  9. 9. HOW CAN MY Elevator Pitch STICK? • KISS: Keep it short and simple • Must be loud and clear • Focus on benefits and solution • Maintain eye contact • Smile and be passionate • Stress your uniqueness • Call for action
  10. 10. Checklist for a Sticky Elevator Pitch • Simple • Unexpected • Concrete • Credible • Emotional • Story (telling) Source: Made to Stick by Chip and Dan Health
  11. 11. Conclusion “Tell me and I will forget. Show me and I may remember. Involve me and I will understand.” - Confucius urielthechief@gmail.com www.gbengajimi.blogspot.com

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