An intro to viral & community marketing given at tinylove's distributor event. for full presentation download with annotations, details, and links to photographers refer to my blog. http://tinyurl.com/w2plw
Photo: Carlosluis http://www.flickr.com/photos/paseodelsur/140678575/ (With some viral marketing myths busted along the way, hopefully)
Transcript of "Getting through: Communication, Network Communities & Marketing"
Getting through Communication, Network Communities & Marketing Tiny Love distributor event 9/2006 Uri Baruchin
This - claimer <ul><li>This presentation was given as part of Tinylove’s distributor event in Koln (Cologne), Germany, September 2006. It was not modified for the web or my blog. Only the annotations were made more elaborate so people can understand more or less how it went and what it tries to say. They are not the exact script. There isn’t one. </li></ul><ul><li>As the audience was largely not very internet savvy, some parts may seem obvious or too “educational” to some of you out there. If they are, I’m sorry, this was to help the audience follow the ideas. </li></ul><ul><li>Also, note that this is a “fun” presentation as the distributor event is largely an evening “recreational” event. To avoid being “the heavy bit”, I did my best to make this presentation light and engaging. </li></ul><ul><li>Tinylove, are a client of mine who create meticulously designed developmental toys for babies. Their main target audience is parents, specifically “Generation-X parents”. The focus of my work with them was how to better reach this audience through the web. It covered their site, SEO/M, community marketing and more. The implementation of those recommendations is currently still a work in progress and is, obviously, much wider and deeper then the aspects mentioned in this presentation. </li></ul><ul><li>If this presentation is absolutely useless to you, maybe it be can useful to someone you know. Or – at least you may enjoy the work of the talented flickr photographers used to make it. </li></ul><ul><li>Anyway – enjoy the show. </li></ul><ul><li>Uri Baruchin http://www.marketingbabylon.com </li></ul><ul><li>CC (textual content only) – some rights reserved. </li></ul><ul><li>http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ </li></ul>
To-Do <ul><li>Find your community </li></ul><ul><li>Become a contributing member </li></ul><ul><li>Create an open, honest dialogue </li></ul><ul><li>Help them celebrate </li></ul><ul><li>Remember – the love you take is equal to the love you make </li></ul>