Getting through Communication, Network Communities & Marketing Tiny Love distributor event 9/2006 Uri Baruchin

This - claimer This presentation was given as part of Tinylove’s distributor event in Koln (Cologne), Germany, September 2006. It was not modified for the web or my blog. Only the annotations were made more elaborate so people can understand more or less how it went and what it tries to say. They are not the exact script. There isn’t one. As the audience was largely not very internet savvy, some parts may seem obvious or too “educational” to some of you out there. If they are, I’m sorry, this was to help the audience follow the ideas. Also, note that this is a “fun” presentation as the distributor event is largely an evening “recreational” event. To avoid being “the heavy bit”, I did my best to make this presentation light and engaging. Tinylove, are a client of mine who create meticulously designed developmental toys for babies. Their main target audience is parents, specifically “Generation-X parents”. The focus of my work with them was how to better reach this audience through the web. It covered their site, SEO/M, community marketing and more. The implementation of those recommendations is currently still a work in progress and is, obviously, much wider and deeper then the aspects mentioned in this presentation. If this presentation is absolutely useless to you, maybe it be can useful to someone you know. Or – at least you may enjoy the work of the talented flickr photographers used to make it. Anyway – enjoy the show. Uri Baruchin http://www.marketingbabylon.com CC (textual content only) – some rights reserved. http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

This presentation was given as part of Tinylove’s distributor event in Koln (Cologne), Germany, September 2006. It was not modified for the web or my blog. Only the annotations were made more elaborate so people can understand more or less how it went and what it tries to say. They are not the exact script. There isn’t one.

As the audience was largely not very internet savvy, some parts may seem obvious or too “educational” to some of you out there. If they are, I’m sorry, this was to help the audience follow the ideas.

Also, note that this is a “fun” presentation as the distributor event is largely an evening “recreational” event. To avoid being “the heavy bit”, I did my best to make this presentation light and engaging.

Tinylove, are a client of mine who create meticulously designed developmental toys for babies. Their main target audience is parents, specifically “Generation-X parents”. The focus of my work with them was how to better reach this audience through the web. It covered their site, SEO/M, community marketing and more. The implementation of those recommendations is currently still a work in progress and is, obviously, much wider and deeper then the aspects mentioned in this presentation.

If this presentation is absolutely useless to you, maybe it be can useful to someone you know. Or – at least you may enjoy the work of the talented flickr photographers used to make it.

Anyway – enjoy the show.

Uri Baruchin http://www.marketingbabylon.com

CC (textual content only) – some rights reserved.

http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

It’s an increasingly complex world

Too much information!

Broadcast is a state of mind

One size fits no one

Prime time is dead

We’re not “elusive” We’re annoyed.

We’re not “elusive”

We’re annoyed.

Where is everybody?

They don’t care

Time to wash the Kool-Aid down the drain

Incredible cognitive powers

We are extremely sensitive to change

Some things tend to stick in our minds

Especially stories. (My nemesis is dead. Now What?)

Especially stories.

(My nemesis is dead. Now What?)

Which is why word of mouth is so effective

And since on the Web no one knows you’re a cat…

Critical Mass

No.

Most successful virals are not commercial

Most successful commercial virals not created as such

Even the brightest virals face fierce competition

Most virals are accidental

Plentiful, cheap, but of low nutritional value

Virals work the other way around too. What if communities spread good news?

They do

Have your cake and eat it

What’s more community oriented then a family?

To-Do Find your community Become a contributing member Create an open, honest dialogue Help them celebrate Remember – the love you take is equal to the love you make

Find your community

Become a contributing member

Create an open, honest dialogue

Help them celebrate

Remember – the love you take is equal to the love you make

Thanks! Uri Baruchin Marketingbabylon.com

Thanks!

Uri Baruchin

Marketingbabylon.com

Flickr photo credits (CC) – by order (links on slides) Carlosluis Felix Haas © Carlosluis Pier Hinke Niznoz S Limbert Hugh Mcleod Robert Terrell Barbara Avi Paz Max Shirley Frederic Irina Souiki Mario Milano © Duane Romanell Kevin Steele Gustavo G Dailysnap Michelle Thompson Piero Sierra John A-P Harpersbizarre / A V Sam Javanrouh P.B. Rage Noctunal Ambience Alyson Hurt Rakka Tom Swift, Gui Carvalho Uri Baruchin / marketingbabylon.com

Carlosluis

Felix Haas ©

Carlosluis

Pier

Hinke

Niznoz

S Limbert

Hugh Mcleod

Robert Terrell

Barbara

Avi Paz

Max Shirley

Frederic

Irina Souiki

Mario Milano ©

Duane Romanell

Kevin Steele

Gustavo G

Dailysnap

Michelle Thompson

Piero Sierra

John A-P

Harpersbizarre / A V

Sam Javanrouh

P.B. Rage

Noctunal Ambience

Alyson Hurt

Rakka

Tom Swift, Gui Carvalho