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Frewen AIA KC Social Media Presentation

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Architects and social media: overview and getting started.

Architects and social media: overview and getting started.

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  • We gave this presentation about architects and social media at AIA 11 June 2009, and covered what is social media, benefits and pitfalls plus gave 7 tools to use first - twitter, linkedin, delicious, flickr, youtube, facebook, and blogs. We set up a delicious page AIAKC w/ 70-80 social media sites including many how to's. I reloaded this preso after 15 people had viewed, so add that to the total views. Please let me know on twitter @urbanverse any comments, ideas or questions you have; and we will respond. thanks for viewing!! -- cfw
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  • Transcript

    • 1. Riding the Social Media Tsunami aiakc chow&tell 11 june 2009 Cindy Frewen Wuellner, FAIA, PhD Zena Weist, EMBARQ Ramsey Mohsen, Digital Evolution
    • 2. SOCIAL MEDIA CONTENT
    • 3. Content public projects housing & schools master planning In association w/ Sasaki
    • 4. Dr. Cindy Frewen Wuellner, FAIA Frewen Architects, U of Houston, U of Kansas http://www.twitter.com/urbanverse Zena Weist EMBARQ Senior Manager of Interactive Brand http://www.twitter.com/zenaweist Ramsey Mohsen Digital Evolution Group, Web Consultant http://www.twitter.com/ramseym
    • 5. http://socialmediaclubkc.ning.com/
    • 6. agenda
      • What is social media?
      • And how is it changing the way we practice?
      • What benefits do you gain from social media?
      • What are some potential pitfalls ?
      • How do a few social media tools work ?
      • Where can you start? First steps.
      • Q & A throughout and at end of program.
    • 7. riding the social media tsunami
      • How social media can get your clients bragging about you ---
      • instead of you promoting your services.
    • 8. phone fax email cad websites bim
    • 9. your brand microblogging business networks social networks video social bookmarks blogging pictures From The Conversation Prism: Brian Solis New page: AIAKC
    • 10. What can you do with social media?
      • Share – broadcast, educate
      • Learn, research – real time, deep knowledge
      • Converse – social, business network
      • Community – advocate, collective action
    • 11.
      • Going from simple “what are you doing?”
      • to more globally-minded “what is the world up to?”
      • @ CharukesiRamadurai
    • 12. Tribes
    • 13.  
    • 14.  
    • 15.
      • @urbanverse: RT @rosssturley: 1 in 6 architects in europe out of work, says survey - http://tr.im/mpPp - ouch.
      • @nytonline: Architecture Review: Lose the Traffic. Keep That Times Square Grit. http://ow.ly/9gOC
      @urbanverse: diller scofidio + renfro: alice tully hall, lincoln center for the performing arts, new york http://tinyurl.com/qz25sl
    • 16.
      • @chinaeducation: Young designer determined to improve architecture education in China's smaller cities http://snurl.com/iu73t
    • 17.
    • 18. Ramsey Mohsen Digital Evolution Group, Web Consultant http://www.twitter.com/ramseym
    • 19. About me.
      • Project Lead/Consultant at Digital Evolution Group
      • Blogger, Video Blogger, Former Lifecaster on Justin.TV
      • _
      • www.kcsweaterparty.com
      [email_address] @ramseym
    • 20. Where I work.
      • 9 year old e-business consultancy
      • Voted one of the best web development firms in the region (Ingram’s)
      • National and regional awards for thought leadership and results
      • Exceptional team with in-house strategy, information architecture, programming, testing, e-marketing and animation skills.
    • 21. What is Social Media?
      • Tools for sharing and discussing information.
      • SM vs. Social Networking?
            • = communities w/like interests to connect
      [email_address] @ramseym
    • 22. Social Media isn’t replacing anything.
      • SM is in the spectrum of communication.
      [email_address] @ramseym
    • 23. The new influencers.
      • Expansion from traditional media.
      • The rise of the individual.
      • Trust 2.0, peers not institutions.
      [email_address] @ramseym
    • 24. Proliferation of influencer channels.
      • We trust a stranger over any paid-for communications or advertising.
      • Blogs are a form of trusted opinion, over magazines and newspapers.
      [email_address] @ramseym
    • 25. Demand for transparency. [email_address] @ramseym
    • 26. Social media, more than just a fad. [email_address] @ramseym
    • 27. … more than just a marketing tool.
      • sales/lead acquisitions
      • internal knowledge development
      • customer service
      • operations
      • executive leadership & visibility
      • branding
      • product development
      [email_address] @ramseym
    • 28. … more than just a marketing tool.
      • “ Chatter Factor”
        • online vs. offline translation
      [email_address] @ramseym
    • 29. Your website isn’t good enough.
      • = 1 component of a larger web strategy
            • Channels/Gateways to homebase
      • Trust factor and credibility
      • SEO positioning
      • SM starts conversations & relationships
      [email_address] @ramseym
    • 30.
    • 31. Zena Weist EMBARQ Senior Manager of Interactive Brand http://www.twitter.com/zenaweist
    • 32.  
    • 33. Listening
      • In the beginning…
        • Google Alerts (Yahoo)
        • Google Blog searches
        • BlogPulse
        • DSLReports.com
        • Complaint boards
        • Technorati
      • Later…
        • Collective Intellect
        • All of the above
        • Addictomatic
      • Now…
        • Radian6
        • All of the above
    • 34.  
    • 35.  
    • 36. Social Media Strategies
      • EDUCATE : Train to create breadth and depth in our employee base to give them the tools and opportunity to actively engage in social and emerging media.
      • SEEK & CULTIVATE: New employee talent and corporate resources to better position EQ as a “thought-leader” in this emerging space while tapping external influencers.
      • 3) INTEGRATE: Listen to and become part of conversations that are media agnostic and evergreen; ensure all marketing and communication strategies are interwoven to create consistent messaging.
      • 4) RESEARCH: Invest in socmed-specific research to identify emerging trends, shifting EQ from followers to leaders; monitor brand perceptions to identify opportunities and gaps.
      • 5) MEASURE : Use media appropriate metrics to evaluate performance against best-in-class examples.
      • 6) INNOVATE & EXPERIENTAL: Utilize the socmed opportunity to evolve the brand into one that is dynamic, interactive and relevant; leverage opportunities via conversations to position the brand for future growth.
    • 37.  
    • 38. Content Strategy
      • Short-term: Contest
        • HSI focus
      • Long-term: How-to Videos
        • Top 10 Customer Service issues
          • Online Outreach
          • Call Centers
        • Continue to interact/use feedback loop
    • 39. First steps
      • Listen & Research – (Google Alerts, Twitter search, blogs)
      • Educate yourself/team (guidelines)
      • Share – (Slideshare, flickr)
      • Hash out content strategy, then blog
    • 40. People to follow (@zenaweist)
      • Shel Israel - Global Neighbourhoods http://redcouch.typepad.com/    @shelisrael
      • Tim Halbur – Planetizen managing editor http://www.planetizen.com/     @halbur
      • Beth Kanter – Beth’s Blog: How Nonprofits Use SM ht tp://beth.typepad.com/ @kanter
    • 41. People to follow (@urbanverse)
      • Su Butcher – The Architects League http://justpracticing.com/    @subutcher
      • Alex Steffen – Worldchanging http://worldchanging.com/    @worldchanging
      • Cameron Sinclair – Architecture for Humanity ht tp://cameronsinclair.com/ @cameronsinclair
    • 42.
      • AIA Kansas City
      • new Delicious webpage
      • AIAKC
      • http://delicious.com/aiakc
      • For webpage bookmarks
      • Creates common/shared knowledge
    • 43.  
    • 44. What should you do next?
      • Do 15 minutes of Social Media research a day.
      • Share 1 thing a day.
      • Find people to follow that interest you.
      • Be ready to…
        • Learn, learn, learn.
        • Let go to gain more.
        • Risk the unknown, plan to be flexible.

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