3. Product Designer
Kelley MBA
Design Consulting
Togetherville
PayPal
Learning from other Product Managers
It’s a club; There is no school for product managers.
4. Before we get into defining Product management
WHY IS NEW AGE PRODUCT
MANAGEMENT DIFFERENT
5. Lean Product
IDEA
LEARN Build
DATA Product
MEASURE
5
6. Cost of failure
Investment Return
Traditional
Then
time
Lean
Now
time
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7. The One ‘P’
Product
People Process
Price
Problem Package
Placement
Prayer
PowerPoint
Promotion
P.S. Even competition takes a back seat to understanding the user problem we try to solve.
9. A Product manager
Defines, develops, launches & optimizes products that bring value to consumers.
(With the end goal to maintain competitive advantage & profitability.)
10.
11. Great Expectations
Think big, Paint a Vision
Describe large disruptive opportunities, and develop concrete plans for how to take advantage of them
Simplify & Prioritize (Focus)
The 80-20 rule
Communicate, Evangelize
Be impossible to ignore
Forecast and measure
Evaluation necessary for long term success
Lead & Execute
Recognize no specific bounds to the scope of your role
P.S. A Product manager is “Not” expected to do:
Project Management, Product Marketing, Data Analysis, Product Design, Legal, Compliance, Risk, Privacy…
Although a Product Manager will wear one or many of these hats (or turbans) on any given day.
12. The stuff that I am trying to learn & model
SKILLS & BEHAVIORS
13. Own the Outcome
Lead without authority
Because u r responsible & accountable for the outcome of the expectations
Manage the product not cross functional teams
Build a culture where the other contributors feel ownership & accountability
Be Assertive but NOT prescriptive
This one does not need a footer
Influence the end to end experience
Beyond the walls of internal organizational structure
Keyword: Influence
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14. Behaviors
No Excuses
For every excuse think through 2 recommendations
Don’t fight alone
If stuck- flag, identify the root cause, solve with your peers/managers
MVP
Every feature built must have strong rigor, reason & articulation behind it
Stamp out the HPPO culture
An execs opinion also needs to be substantiated & justified
15. Being Janus Faced
in a good way
Retrospection
Forces one to pay attention to the current situation
While, seeing the Future
Take stock, project into the future, connect the dots & see if you can imagine hitting the goal!
16. Know what you don’t know
This is Something that I am trying out these days. Consciously try to:
You know what you know
You know what you don’t know
You don’t know what you know
You don’t know what you don’t know
