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Exeter Law Group Client Proposal

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  • 1. PR ProposalThe Exeter Law Group
  • 2. Executive SummaryUb n ue u l R lio s a u sr e aktg P b R lio sa dC m u ictn ra S it P b e t n is flev M r in , u l e t n, n o m n aio s ic a l ic e ic af b sdin e Y r C yS c 2 0 , o rir s eia e inF sio , B a t a dLeteir ae N w ok it in e 0 5 u f p c l s ah n euy n if y m . m iz , slba d . W a vr u c n m y ra o f h m w d le. rn s h t e o r l t a dem ra o , e e r e ie t ivT e p rah oba dv ibita dp b itae h n in . A Ub n ue u l R lio s e h a po c t rn is il n u l y r c a g g t ra S it P b e t n w y ic ic aae rlpo c e it o r itte a dm s im ot t, o r esT is n yu m te’s r t y rat wh u iniaivs n ot p r nl u id a. h is’to r oh r u iv a yP f . W ae f ta s a g ay o m n a s o r rn m sa e it a o c e R ir m e r a ir h t t t icl c m u ict yu ba d esg wh c n is m re l ea din oa e e o . Pes e ae a n n l g r eth s ts u . O rir cet n n vt m t d rs rl ss l e oo e m e te t u q o u f ra s iv h e o n a m eba dm sa in ta is a ta g c r n a dine te rn esg g h t cpivt , ur t n vniv. in eUb n ue u l R lio s in h b s es f ud ga dp b iz gba d . T ru h u ra S it P b e t n is te uin s o b il ic a in n u l in rn s ho g o r icin oa e aktga dP t h iq e, w ae ue ot e o r o p n t te p e n vt m r in n R e n u s e r sr t a yu c m a yo h u p r iv e c keh l o ba dv ibit rvn e n in ut ep sr. W h u c u ts c nat a d c e n f rn is il , ee u a d d s y x oue it o r o nl s o t s n o y r e cm d p r esw wla p l o r o p n eat wee o wn itob .W a d w e ia at r e il t u yu c m a y xcl h r yu a t t e h t o e n , ca t yd ?W m k yu ba dG O , S IE a dS A . o e ae o r rn R W HN , n O R
  • 3. Executive Summary cont. PR TeamP ICP L O N R RN IA & W EJn l L n fr is h cete irco a dpin ip lt ra S it P . L n f dh la Sin a ee a god te ra d etr n r c aa Ub n ue R a g r o B l iv o dC e is yrmte n esy f in in ai. L n f dcet Ub nS it P wha h re o hm t f r o h U ivr o C c n t a g r ra d ra ue R it c ag t it o epoid in oaiv a dc t ge g c m u ict nsr e t ba d inte ah n b a t rv e n vte n ut d e o m n a in io ev s o rn s h f io , euy ic sa dl s lsc r n if te et s ey o. J NO P B IIT U IR U L S C M n S a h l a Aa dM in ah nM rh n is ga dT e r F e t K ra a d in a h m o s B n A F sio ec a d in n h oy l n in oen n d . u Fe c , M n is v b astote rw o Ub n ue Ra dte ee p e t f rn h in a a ia l se t h go t f ra S it P n h d vl m n o e h o sces lo m n aio cm a n. u csf c m u ict n a p ig s uE E T DR C O V N S IE T RBit e R ee o s Sd ges F sio M rh n is ga dM n g m n f mT e r r n y es h l B e re in ah n ec a d in n a a e e tr t d o h AtI t t o C l a oa dC l a oSae n esyPio t Ub n ue R Bit e ws hn it e f o rd n o rd tt U ivr . r ro ra S it P , r n y a te su o o it tM r tgD etr th h tr Wlm b r M s C ne. ak in irc a te is ic il s ug uic e t e o o ia r
  • 4. Strategy ObjectivesUb n ue Rh s a e f n h inf h n b a t h aha dl s lp b rlio s ra S it P a m d a ir ic e a io , euy el n if te u l e t n. m s , t ey ic aW ae a dwllas e a a o t u a e c s ta w cn et ev o r lns it e r, n il wy rm in b uiq e g n y o h t e a b s sr u c t wh a e iein iv u ln h n s n t nio . T e a a e e t f ra S it P h s s b h dsl d id aa d a d o a e t n h m n g m n o Ub n ue R a et l e o t a is idm d c nat whb t te a n l e ia s e a l ac nat inky its ru dte e ia o t s it oh h n t am d a wl so lo tc c io l c s e cie ao n hc u t . T e rc g iz u a a ina a lrsuc f c nu e oie tds rs e tdt o nr h y eo n e s s n vl b eo re o o sm r rne t ie rle o y u e r o ab a t h ah a dl s l O r lns e u r a p a in rs io s e ia uls u h s euy el, n if te u c t rg ll p er pet u m d o tt sc a , t e y. ie ay ig eT e V g e I te W D E sn e BaoT , U W ela dn m ru oh r en o u , n y ,  W , se c, rv V S ek n u eo s tes Sl y .  • Increase the overall visibility of the brand. • Build demand for product in anticipation of the product launch • Build awareness among influencers, celebrities and media • Develop Strategic Partnerships
  • 5. Publicity Tactics and Outreach1. Long Lead Press • Pes xm l :( RN )V g e I te V ny l , R d o k E sn e Le Sy , rs E a p sP IT o u , n y , a itF ir e b o , se c, if & te e Sl a l H re’s aara dT w & o nr ap r B za, n o n C u t y • Pes xm l ( E I)W n y il m , T d y h wE N w, T e h wT e ie rs E a p : M DA e d Wl s o a S o , ! e s h C e , h V w e ia • P c A g E a p sW t B a tM s H vsN w om ts o p n, B a tFo it n l xm l : ine euy ut ae, e C s eic C m a y euy rm h e e r - D yoN h, T e uuy f euy a t ig t h L xr o B a t2. Short Lead Press • Pes xm l :Ee o , N w ok a ain W bM g T e euy e otN w rs E a p s l.c m e Y r M g z e e a , h B a tR p r e e l , B a t o , E sn e o , R c eZ eZ e e otS a e o , e euy m se c.c m ah lo /o R p r h p .c m t .c , c • P c A g E a p sPo u t eie sG ewy, C net t ith n l xm l : rd c R v w, iva as o ts e e e c3. Social Media Campaign • P trs c net n n w in o r t b ilainy it b a te tuiat n ils a ineet o t a d e p b ad o ud f itwh euy nh s s a d l t t s f u re po u t s rd c ue • B a t b g e o t ah euy l g r ur c o e • W h t t ic rn p r esh s Ba db a tbu c wh wt h st it Sr e ba d at r ot rn euy rn h it T it r aha ag n , e g4. Celebrity Outreach • D et if ggtgsit , M n g m n O t ah irc gt if in in ue a a e e t ur c s e
  • 6. Measurement and Evaluation1. Monthly Report • M no Pes oea e o itr rs C vrg • M auen rae R vn e esr I es in ee u c • M auen rae W b it H s esr I es in e se it c • M no G g lS ac R sl o itr o g erh eus e t • M no L k lkT ru h ae o itr in Cic- ho g R ts • M no I rae Po oa a dO p r nie o itr ces in rp sl n p ot its n s u2. Implementation Plan • Srtg R lu a dE p n t n t e y oo t n xl a s a l a io3. Timetable Report • D c vr P ae oPo u t a n hD lea l isoey h s t rd c L u c e rb s iv e
  • 7. Competitive AnalysisLaura Mercier Cosmetics - Pros andCons • G g lsac rsl in o tr f uuy o g erh eus tp ie o “L xr e t C s e s rn ” om t Ba d ic • G ae twrs e bits n m ku att erd o ad cl r a d ae p r s e ie is • R p t ls cltBo m g a sS k Ft e ua e t k , l in d l , as if b o is o e h A e u , S p oa e vn e e h r, t c • A aa lin1 2 h h n s rs vil e 1 2 ig e d t e b o • A aa lin 7c u t s vil e 2 o nr b ie • M d ms e o iam d fl in c nid r g e iu iz sc l e ia oo g o s ein lw ba ds e rn iz • N n tb cm a n o oa l a p ig s e • S ao aPo u t e ae esn l rd c R l ss e • F l f cio awb it wh C m ec uyu t n l e se it e o m re l n • Go aa dn t n lr tem l ln aio aat ta b is • C n etdcl r sS rh es a akrJl o nce e bit , aa Jsic P re, u e ie ia R br, A e o et d l s e
  • 8. Case StudiesBig Girl Cosmetics C I T B G l om ts o t c L N : ig ir s e C nr t E C ic a T r : 1 m nh em 0 o ts F c sP b R lio s n Ba d o u: u l e t n a d rn ic a A ae es wrn s S m ayB G l om ts a om ts u m r ig ir s e is c s eic : C ic c m a y it a u po u t e o ee, ls o p n wh flrd c l f ys ip l in r a df e B wne t in rae is il a d n a . G a t o ces v ibit n c d y ep sr. t pe ae o it rt s ae x oue o rp r f s e ilp c. r a T e UT T u h B C s e s a h S I o c : G om t ws E ic f trdinsvrleuy l s n te e ue a eeab a tb g a d h o ofias o sro te k U ” M d f lp no f h “Le s e ia ic r L u c in e Y r C yB C s e s a a n h N w ok it G om t ws . ic c n m dfr h O rh in e S o a a o f e o T e pa W f y h w s ir r b s esetr inS pe b r 0 0a dwl uin s f ue e t e 2 1 n il a m b in2 M c’s tr l a n inte a o e 0 ay s eo t s h flf o c io l 21. 02
  • 9. Financials and BudgetsMonthly Retainer$ 0 0 0p r o t 4 0 .0 e m nhIc nid rt n fh rc m e d t n a dsg et po rm , U P wlh re m nhn o s ea o te eo m n a s n u g s d rga s S R il ag a o tl io io e c yrt e fr u sr e a wl s ev ga flim p b rlio s n m r tgc u slea ro o r ev s s e a sr in ic l in su- e u l e t n a d ak in o net lt ic a e oo r ln. T e e r o te vs e t il sis yuinah v ga dsras gyu g a . A u c t h rt n n h inet n wl s to ie u m a c iein n up sin o r o l t sU P , w b lv ind lein sr e eo do r lnsep c t n a dh v a u csf S R e e e e r g ev b yn u c t x et io s n ae sces l ie iv ic ie ’ a up r r a c rc r. O re s u tr is o pisdo a ae e ta in l e cr in ef m n e eod u f t c e c m re f b s f h t c d s et o e r u e u ars o s il sT ee c d e itgo p r e t rs m trl d vl m n o aep nibit . h s in l e d in f et n pes a ia , ee p e t f ie u in e s oc m rh niv p b rlio s l a dt ein , a doea m d rlio s n p b rlio s o pe e s e u l e t n p n n im le n vrl e ia e t n a d u l e t n ic a a l a ic ac nua n o slt . t ioD lein o P p n s ae y n t ein wh f t 5d y. T is l wle ele whte e r g f R l , t t a d im le itin ir 1 as h p n il ra d it h iv a r g s a b izc n t mb sdo m tay gedpo rm a de m nsC nu o ba did nita d l te ie a ae n uu l a re rga s n l e t o sl n rn e t n l e , t yc lt ad vl m n, D vl m n o ky esg gf ba d E itga drwrin o pes oae lee p e t ee p e t fe m sa in o rn , d in n e ok g f rs l r o o rm t ia t in l e io rp ie, f t h e fr rs d sm a n R s o s lfr r- c e ae l o c d b ga h s a set o pes ise in t , ep nib o poat rs u c s io e iva drate e ia e t n, D t uio o pes e ae ( pt 6tru h u te er n eciv m d rlio s is ib t n f rs rl ssu o ho g o th ya) a r e ,D vl m n o t g t e iais ( h his at f Rp n P ooa dv e d t uio , M nh ee p e t fa e m d lt ic p ro P l ) h t n id o is ib t n o tl o r w a, r yrp r , welp o e r nle etg, M d tu t N w ok n L s n e sO t ahte ot ek h n o o -in m e s e ia o ro e Y r a d o A g l , ur c o s y in e ee tr in e t d s y c d go p r nie f ba dep sr a ee t sc a E T A net m n in ut in l in p ot itso rn xoue t vns u h s X R ! a r u u rT l is nl n e fr sasE m’se ., Po ue e t ftrs ag t u laio sB g t e v io o g so O cr m y , t rc rm n o s ie tre p b tn, e in o e u , c o icI nifs a g p r esip a daia cs it ba d ta wle f n t mb n ftd t t t ic at r s n l n e wh rn s h t il o l g e e e o e y re n h l b o r itpo rmd vl m n a dba d M d m noin , C m rh niv m d a de do ya rga ee p e t n rn , e ia o itr g o pe e s e e ia n n fer orp r , D vl m n o e itrla n ae ot ee p e t f d oiacl d r s o e