2011 Trend Report (general version) - Urbanology by Tami Honesty

Welcome to 2011
& beyond
TRENDS
Photo: Ben Heine

We’re
NOT TAKLING
2030
PHOTO CREDIT: troutfactory

This trend report reflects upon 2010
Follow me @TamiHonesty
Photo credit: Gianni D.

Technology and Industry trends

Technology and Industry trends
Trends that will activate 2011

Innovating Trends and Conversational Ideas

Trends your brands take to the STREETS

Trends your brands take to the STREETS
AND
Introduce to all the people it meets

Leading
through the lens of
Social Media
Photo: Ben Heine

Repeat after me,
“This is NOT a Trend”
From real Media Marketers to Tech Developers, implementing smart Social Media strategy becomes focal!

In 2011, Marketers Seek Multimedia Balance!

Broadcast
and
Print

Broadcast
and
Print
Social Media and Digital

And for the moment you all have been waiting for….
Mr. Social Network

Ugh!
Another Guru (yawn)

In 2010, Marketers grew weary of the self-proclaimed, “Social Media Guru”

In 2010, Marketers grew weary of the self-proclaimed, “Social Media Guru”
Authors, Techies & “Everyday Joes” all claiming to be new media experts.

Companies are starting to realize, the job of Social Media Marketer is
Sophisticated, Complex and Involved

Companies are starting to realize, the job of Social Media Marketer is
MUCH
MORE
Sophisticated, Complex and Involved

In 2011, Social Media Managers rise to modern day Marketing Executive.

In 2011, Social Media Managers rise to modern day Marketing Executive.
MORE expertise are needed, realizing the DEPTH of this position as keeper of both customer conversation and brand innovation.

Long gone our the days when a new graduate filled this position!

Social Media Today, says “You should hire your social media leader with the expectation that this person will set the strategy for the whole company, ensuring that the right things get done, and that the people inside the company are working together like a well-oiled machine. Strategic, big picture thinking, coupled with the willingness to roll up sleeves and execute, is a must for this position.”
Long gone our the days when a new graduate filled this position!

In fact,
In 2011, finding a senior marketing executive to fill this role and build a team will become a leading company priority!

In fact,
The person leading, will have a hybrid of experience from media to marketing with cross-functional responsibility as this position moves beyond departmental walls.

Immediately Hiring
Social Media Executive: Seeking Only Senior Level Media Marketer, Hybrid Experience, Sophisticated Communicator with Strategy-Driven Focus Need Apply.

Chief Listening Officer

Chief Listening Officer
According to Advertising Age article, Richard Binhammer, communications executive at Dell. "Our chief listener is critical to making sure the right people in the organization are aware of what the conversations on the web are saying about us, so that relevant people in the business can connect with customers."

What Will This Senior Social Media Marketing Person Do?

Revolutionize Customer Service

Lead Demand Development

Discover Lifestyle & Consumer Insights

Target PR Efforts

Target PR Efforts
Build a Team!

Ever Wondered What Goes on Behind Closed Doors?
Consumer Behavior

The Emergence of
Multiple e-Dentity Disorder
Find All of “Me” Online
Photo credit : Amber Mayhem

Chances Will Be…
You may not know your customer
When you see them
If you can find even them!

All of “Me” Online

in Different Spaces

in Different Spaces
Between
Various States of Mind and Behavior

in Different Spaces
Between
Various States of Mind and Behavior
With a Variety of People

Doctor:
I don’t know who
I am anymore!
multiple emails
multiple usernames
multiple network profiles
multiple twitter feeds
multiple messenger logins
multiple news aggregators

Ma’am, I’m Sorry!
You have “Multiple e-Dentity Disorder” highly contagious,
will spread fast.

Originally, Social Media started with bloggers, sharing personal experiences with the world in ‘no holds barred’ style. Transparency and Authenticity were key to online discussions.

This becomes symptomatic when friend-driven communication is accessed by your professional colleagues.
Originally, Social Media started with bloggers, sharing personal experiences with the world in ‘no holds barred’ style. Transparency and Authenticity were key to online discussions.

For example, when your company’s HR Dept. discovers “compromising” sorority photos on Facebook, which convey a very different image from your professional identity.

For example, when your company’s HR Dept. discovers “compromising” sorority photos on Facebook, which convey a very different image from your professional identity.
In 2010, companies lessen fears of social media and some even encouraged use. Many HR departments introduced standard practices, this will continue to be a discussion on “what standard means?”

In 2011, multiple identities will emerge, as people feel the need to mask true identity and/or silo followers. This leads to juggling multiple profiles, usernames and identities/alias on popular networks like Facebook

In 2011, multiple identities will emerge, as people feel the need to mask true identity and/or silo followers. This leads to juggling multiple profiles, usernames and identities/alias on popular networks like Facebook
Identifying your consumer will become more complex but not impossible! Yet, prevailing to those savvy marketers who tap the multifaceted consumer engagement, interest and lifestyle!

Multimedia

Video will Rule 2011
Over the past year, the amount of time American audiences spent watching video for the major live video publishers has grown 648% to more than 1.4 billion minutes, according to comScore.

Video will Rule 2011
Over the past year, the amount of time American audiences spent watching video for the major live video publishers has grown 648% to more than 1.4 billion minutes, according to comScore.
Along with Justin.tv, other top live video publishers include USTREAM, Livestream, LiveVideo, and Stickam.
Live Streams

Trending Demographics

In 2011, The Hottest Topic?The Census Results!
"The concept of an 'average American' [General Market Consumer] is gone, probably forever," demographics expert Peter Francese writes in 2010 America, Ad Age white paper. "The average American has been replaced by complex, multidimensional society, that defies simplistic labeling."

Minorities are the new majority. "One fact says it all," Mr. Francese writes. "In the two largest states (California and Texas), as well as New Mexico and Hawaii, the nation's traditional majority group -- white non-Hispanics -- is in the minority." And in the nation's 10 largest cities, he says, "no racial or ethnic category describes a majority of the population."

Millennials
The Millennial generation -- (1982 – 2001) “Culture of Velocity” those offspring of the baby boomers --accustomed to constant engagement, at risk of becoming too quick to say: "Got it - on to the next one." In charging ahead, is the Millennialsfailing to take time to focus and reflect? Are they so caught up in keeping up that they will ignore vital real-life lessons that are needed to gain the experience and essentially life wisdom?

"When they have a problem in the workplace, they walk," says Neil Howe, co-author of the book Generations, in 1991 dubbed this group “Millennials.“
Millennials
The Millennial generation -- (1982 – 2001) “Culture of Velocity” those offspring of the baby boomers --accustomed to constant engagement, at risk of becoming too quick to say: "Got it - on to the next one." In charging ahead, are Millennial failing to take time to focus and reflect? Are they so caught up in keeping up that they will ignore vital real-life lessons that are needed to gain the experience and essentially life wisdom?

“They don't waste time trying to change things," Howe says. "Our message for employers is you want to organize them in groups and structure the work and give them constant feedback."
"When they have a problem in the workplace, they walk," says Neil Howe, co-author of the book Generations, in 1991 dubbed this group "millennials.“
Millennials
The Millennial generation -- (1982 – 2001) “Culture of Velocity” those offspring of the baby boomers --accustomed to constant engagement, at risk of becoming too quick to say: "Got it - on to the next one." In charging ahead, are Millennial failing to take time to focus and reflect? Are they so caught up in keeping up that they will ignore vital real-life lessons that are needed to gain the experience and essentially life wisdom?

Dominating Social Network Demographics
Using Google’s Ad Planner service, we pulled together age statistics for 19 different social network sites
Sites included in this study: Facebook, LinkedIn, MySpace, Twitter, Slashdot,
Reddit, Digg,Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Tagged, NingXanga,Classmates.com, Bebo.
Site demographic information for the United States gathered from Google’s Ad Planner service

Sweet! 25% of the users on these
sites are age
35 to 44.
Sweet Spot!
Site demographic information for the United States gathered from Google’s Ad Planner service

The AverageAge of Social Network User?

The AverageAge of Social Network User?
37 years old!

LinkedIn: Hi, I’m 44 years old, Senior Executive with Mr. Big Deal Marketing! I’m interested in keeping up with industry news and business competition.

Twitter: Hi, I’m 39 years old and I enjoy following to be followed. Interesting, I’m starting to meet new people on Twitter. Its like my personal news feed. Also I ordered my new IBM right from their twitter page, big shout out to my customer service rep!

Twitter: Hi, I’m 39 years old and I enjoy following to be followed. Interesting, I’m starting to meet new people on Twitter. Its like my personal news feed. Also I ordered my new IBM right from their twitter page, big shout out to my customer service rep!
Facebook: Hi, I am 38 years old and glad my job allowed us back on Facebook! Girl, got to go – Sara just posted photos from the event last night. What did she wear?

Men 18-34, love Live Video Sites

comScore’s Web video specialist Andres Palmiter says, "Live video sites are 72% more likely to deliver the elusive males age 18-34 demographic – compared to the average online video site.
Men 18-34, love Live Video Sites

behold
A FUNDAMENTAL Shift in Institutional Authority and Influence

In older social hierarchies, dominating factors like Family-linkage, Beauty, Wealth, Race, Origin and even Weight – had weight!

In older social hierarchies, dominating factors like Family-linkage, Beauty, Wealth, Race, Origin and even Weight – had weight!
Shifting Influencers

Shift to Diversity: We have now collected our own unique networks of influencers. Some without knowing race, age or origin.

Shift to Diversity: We have now collected our own unique networks of influencers. Some without knowing race, age or origin.
Permanently changes the way we determine who and what is important to our lives and work.

#4
Education

Digital Grade Schools
A Leading Example
Timberview Middle School
Keller, Texas
“We're not going one-to-one with technology," said Timberview Principal Carrie Jackson. "A lot of districts pick one device and issue one per kid. We will provide a variety of devices and then let them decide which is appropriate for the job they want to do.”

Internet Impacts Education
“So far technology has hardly changed formal education at all. But a lot of people, including me, think this is the next place where the Internet will surprise people in how it can improve things —especially in combination with face-to-face learning.” –Bill Gates,

Bill Gates touted the "unbelievable"
10- to 15-minute Khan Academy video tutorials, "I've been using the instruction with my kids!"

You’re
Looking at
Bill Gates “Favorite Teacher”

Fortune Magazine reports that the online Khan Academy, gives us a peek into digital education benefits. “In Silicon Valley, a converted walk-in closet filled with a few hundred dollars of video equipment, lives the…
“epicenter of the educational earthquake.”

Need a platform
To SHARPEN your Cause-Related Efforts?
Photo: Ben Heine

Need a platform
To SHARPEN your Cause-Related Efforts?
Close the Digital Divide!
Photo: Ben Heine

In 2011, technology will bring the most affordable options seen yet.
Down-right cheap!

After SHAVING cost
“Generic iPads” aka Tablets will be available for less than $100.
(Credit: AFP Photo/STR)

China says $100
After SHAVING cost

China says $100
After SHAVING cost
India says $35

Cheap manufacturing of technology will lend a HUGE opportunity to Lessen the digital divide!
Give “Global Poverty” a Name, Face and Voice through digital connectivity!
&

Luxury Will Make Room!

Super Luxury Homes Thrive as Investments!
Located on Fifth Avenue and 82nd Street in New York's Upper Eastside (across from the Metropolitan Museum of Art)
In 2010, Duke-Semans Mansion on Fifth Avenue in Manhattan for $44 million, according to the WSJ. The sale set the fourth highest price ever paid for a townhouse in NYC.

Super Luxury Homes Thrive as Investments!
"The sale of the Duke-Semans mansion is another indication that the U.S. trophy home market remains alive", said Laurie Moore-Moore, founder of The Institute of Luxury Home Marketing based in Dallas, Tx.
Located on Fifth Avenue and 82nd Street in New York's Upper Eastside (across from the Metropolitan Museum of Art)
In 2010, Duke-Semans Mansion on Fifth Avenue in Manhattan for $44 million, according to the WSJ. The sale set the fourth highest price ever paid for a townhouse in NYC.

In 2011, Luxury meets Social Media!
May 2010, We visited the top 10 luxury brands ranked by Forbes, shockingly – Gucci offered the only website with full desktop-to-mobile purchase functionality.

Beth Lange, Digital Media Specialist, Mercedes Benz explained,
“First, we want to drive purchase consideration, then increase brand awareness and engagement…We observed the auto endemic sites like Edmunds and Kelly Blue Book…users’ are coming to those sites through mobile devices. We realize we need to be where the users are…”
-eMarketer.com, June 21, 2010

iBusiness car for people who have drivers.
Mercedes-Benz s600 has multimedia capabilities, (2) iPad controls for every aspect of COMAND system featuring wireless UMTS and HSDPA connections.

Gucci built amazing Facebook following with frequent updates, fresh content, photos, videos and even samples - the brand keeps consumers engaged. Postings receive over 300 interactions, “likes” and “comments.”

Almost
1 Million Followers!
Gucci built amazing Facebook following with frequent updates, fresh content, photos, videos and even samples - the brand keeps consumers engaged. Postings receive over 300 interactions, “likes” and “comments.”

Luxury Stays in Keeping with Brands: Following QUALITY not QUANTITY
Moving forward, we see successful social media interactions between Luxury brands and consumers. The key is high quality followings, not just big numbers.

Luxury: Exclusive Online and Offline
Mercedes Benz: To reach Gen Y consumers
(ages 16 -33), the company started Gen-Benz, an online highly exclusive (invitation-only) social media site. The company recruited owners and non-owners alike to engage, converse and gain valuable feedback all within this controlled and branded website.
Niche Communities

Luxury: Exclusive Online and Offline
Mercedes Benz: To reach Gen Y consumers
(ages 16 -33), the company started Gen-Benz, an online highly exclusive (invitation-only) social media site. The company recruited owners and non-owners alike to engage, converse and gain valuable feedback all within this controlled and branded website.
Niche Communities
Results
70 % Regularly log on to site
Eagerly participate, The brand enthusiast started a public thread outside of network
Marketing Department frequently engages and listens to members for feedback
-Conducting over 160 polls, 180 surveys and hosting 260 live chats between members and company execs.

The National Safety Council estimates, 200,000 crashes each year by drivers who are texting.
In late 2010, State Farm introduced a widget service that will help drivers manage the temptation to read/respond to text messages when driving.

Fashion Trends
AccentsConsumer Goods and Apparel

Michelle Lamb, One of the home décor industry’s foremost experts says,
“Coral is something that’s going to be a big, big deal,” Lamb repeated, noting that it will be the single most important color of next year, not only in home accents and consumer goods, but also in apparel.”

In 2011, Mixture of Vintage and Modern continues
Slow economy drives tradition and formality. Even, Gen Y consumers lean toward styles with longevity.

photo credit: China Daily
China Bright Auto Colors Trend high with women.

"For some young drivers - especially women - the car's external appearance is more important than the technological equipment on board," said HuiYumei, an auto analyst with Sinotrust, an industry research company. "They want to show off their personalities through the selection of a distinct color."
photo credit: China Daily
Takes 7 seconds to formulate first product impression and color makes up 67 percent of that decision-making process.

The
Social
INFILTRATORS
Photo: MickRheault

Designer World Proprietary Concerns
Much Stronger Impact – prepare for competitors and “copy cats” to infiltrate popular designer networks, where (what used to be considered) proprietary information will be freely flowing with ideas to and from the consumer, brand and designer.

Pharma Deceptively Infiltrating Social Networks for Marketing Purposes
NPR reports, drug companies’ embrace of social media stirs legislation discussion.
So what if the online social network is by marketing design?
what if the primary goal of the network is NOT to build organic community discussion RATHER increase profit margins through product promotion?
Self-Regulate: Good Social Media Marketing should be Transparent and Genuinely Engaging

Retro now Hipsters, Everything Old Again
In 1990, The New York Timesused the word “Hipster” just 19 times. In this past year, its has landed in copy over 250 times.

New Hipster breed is wearing Wall Street ties by day, transforming into “Hipster”@ Night.
Christian Lorentzen, Time Out New York says “Hipsters” are "essentially people who think of themselves as being cooler than America," also referring to them as "the assassins of cool."

In silent admiration, we continue our
love-hate
relationship with anti-cool hipsters!
Urban hipsters with their bed head style
have trend-setting presence.
A certain distinct style that conveys they're "anything goes" outlook on life, and that attitude will continue to inspire a new wave of hipsters and fashion trends.

Photography Rules The Art Scene

Everything Available at your nearest
Vending Machine
The Next Generation in Vending!

In 2011, Retailers will look to lower overhead expense, offering EVERYTHING through Vending Machines.
The machines come equipped with sensors that can recognize age and sex with 75% accuracy

A railway station in Japan, tests the latest vending craze.
47-inch touchscreen vending machine by JR East Water Co., aims to have 500 installed over 2 years.

Vending Machine Prescriptions
Canada, will offer prescription drugs using Pharmatrust’s Video Chat.
It Connects Consumers with Pharmacists, dispensing meds thru vending machine.

“What we are seeing is a global trend, increased need for a pharmacy services in markets under fiscal pressures,” said Peter Suma. CEO of Pharmatrust “(we) create cost efficiencies, broaden the reach of existing pharmacy services and make accessing those services a more convenient, streamlined process.”

Vs.
Vs.
EVERYONE

Social Network War
As the world grows tired of vampires, swatches and fangs, “there will be blood” -
Facebook keeps rolling out changes, upgrades and efficiency
VentureBeat reports, Facebook offices are currently on “lockdown,” revamping photos, groups and events to prepare for Google Me.
If Google properly launches, this could ignite a much bloodier war than imagined!

Some believe, Facebook’s “privacy” issues will continue to be the company’s toughest fight!
Not Entirely True

“Privacy” continues to be a HOT political & legislative topic…But
The majority of social networkers will freely select to steer away from privacy, opting to share more information with friends, contacts and connections. Of course, realizing thus the meaning of “sharing” is the opposite of privacy. For Facebook, concerns will mostly fade here.
QuitFacebookDay.com Flops!
Irrespective of hype over privacy, the site reported that out of 500 Million Users approx. 38,000 actually left Facebook due to privacy.

LARGER
Concerns
RISE as Facebook leverages its MASSIVE membership by MONOPOLIZING every social networking development, application and worthy capability!

Growing Concerns
Other network services must use “Facebook Connect” meaning you interact on their terms, requiring login to Facebook FIRST.
Effects further leverage Facebook’s market power!

Growing Concerns
Other network services must use “Facebook Connect” meaning you interact on their terms, requiring login to Facebook FIRST.
‘Unsharing’ Facebook Ways: Most networks like Linkedin, allow users to download contact list to email services or other networks, Not Facebook.
Effects further leverage Facebook’s market power!

Late 2010, Facebook announced Places
Despite all the hype this year, 2011 will be the year of location-based services. Facebook, will help drive the interest!
Just 4 percent of Americans have tried location services, and 1 percent use them weekly, according to Forrester Research. Eighty percent are men, and 70 percent are between 19 and 35.

Late 2010, Facebook announced Places
Despite all the hype this year, 2011 will be the year of location-based services. Facebook, will help drive the interest!
Just 4 percent of Americans have tried location services, and 1 percent use them weekly, according to Forrester Research. Eighty percent are men, and 70 percent are between 19 and 35.
Foursquare and other hyper-niche social networks like Yelp will hold value.

Niche Networks will fight for position.
Foursquare and other hyper-niche social networks will hold value that a "life dashboard“ -Facebook can’t deliver 100%.
Facebook has scale unlike ANYTHING else. It hasn't killed email. It hasn't killed photo sharing. It hasn't killed YouTube. It merely augmented those behaviors.

San Francisco Insider Alley,
Described Foursquare on August 30, 2010
“Everybody still thinks Foursquare is kind of weird, but we couldn't stop at a restaurant or golf course or bar without everyone pulling out their Droid or iPhone and using the app check-in service. (However) Nobody used Facebook Places.”
With in-crowd, signs of user value and future growth!

“If I had to guess,
I would say that Social Commerce is the next area to really blow up”
-Mark Zuckerberg, August 2010

"Hey, I bought more merchandise from my favorite band, even more than my buddy Tami. [Translation: I'm a bigger fan and I have the proof to show it!“]
The “Like” button is visible on over 50,000 websites, which provides an API-based way to access “Open Graph,” listing everything one has “liked” across the entire web – invaluable!
According to Nielsen, 90% of people trust recommendations from people they know.

Target stores will be the first retailer of “Facebook Credits,” real gift cards for virtual products. The $15 Facebook Credits gift card was created exclusively for Target!

Public’s Privacy Concerns Redirected

Public’s Privacy Concerns Redirected
Redirected

Google is collecting a staggeringamount of informationabout who we are, what we’re thinking, where we are and now even who we call and what is said.
There u r

“If you have something that you don’t want anyone to know, maybe you shouldn't be doing it in the first place."
Google sees everything and then stores it!
Eric Schmidt, CEO
Facebook shares information as users elect to post status updates

Net Neutrality will be a Major Public Issue
Net neutrality allows for any connection, including private anonymous ones that protect data and personal information from cybercrime.
Moving from Net Neutrality to more transparent data, which Google wants to do,
cyber criminals will have easier access to your personal information.
Once net neutrality is compromised,
we all will have to show IP credentials to get on the internet while Google checks our passport.

Vs.
Vs.
Cable

Google’s
For the mobile phone championship, Apple is head-to-head with Google’s Android. Google’s YouTube heats negotiations with Hollywood’s premier movie studios to launch a global pay-per-view service.
In 2011, look for the Apple vs. Google fight everywhere from streaming music to your living room / media room.

Financial Times reported,
“Google’s YouTube is a global phenomenon with a hell of a lot of eyeballs, more than any cable or satellite service,” said one entertainment executive with knowledge of the plans. “They’ve talked about how many people they could steer to this…it’s a huge number.”

In 2011, Families will convert Media Rooms into Social Media Rooms!
Equipped with wireless key boards, iPods, gaming devices, Pandora playlists, your favorite YouTube Videos and Google TV!

Any Auto Partnerships with Google?
Auto Manufacturers will find it necessary to introduce ways for drivers to use additional “handsfree” technology.
Perhaps, exploring universal integration of technology like Google’s Voice Recognition.

World Trends

As part of its overall strategy to become a carbon neutral city by 2025, Copenhagen has become the first Scandinavian city to adopt a policy that requires green roofs for all new buildings with roof slopes of less than 30 degrees. Copenhagen presently has over 215,000 square feet.
TheInhabitat.com

We Can’t say enough about Mobile
The Japanese have it! osaifukeitai (cell-phone wallet). Flash your phone virtually anywhere for any purchase and it's automatically logged into a digital expense report. Starbucks, local pharmacy, dry cleaner? Tap your phone to pay and your all-in-one debit card/receipt tracker/loyalty program may instantly offer you 10% off.
Nokia has announced that it will include NFC chips in all its 2011 Smartphones, look for others to follow.

In 2010, Tel Aviv has been named the third-best city in the Middle East & Africa by Travel + Leisure magazine, and the ninth-best beach city in the world by National Geographic.
New York City-based writer and editor David Kaufman called Tel Aviv the "Mediterranean’s New Capital of Cool".

Madrid, Spain
24 Symbols is gearing up for something similar to ad-supported site Pandora, instead of music,
e-readers enjoy free digital books.
Users can search for ebooks or browse through the genres, nationalities and a variety of publishing houses, ranging from classics to new books, comics and self-help. The site is free due to advertiser support.

“Massive solar storm to hit Earth in 2012 with 'force of 100m bombs”
- Yahoo News
Closing End of Mayan Calendar brings Increased Interest in Time & Prophecy Themes
According to Ian A Lungold, maker of
12-part video series on Mayan Prophecy.
The next great cyclical landmark of the Mayan Calendar is the notion of “Universal Consciousness.”
Set to roughly begin either February or March 2011.

Mayan Culture Leads
To next HOT Spot!
Look for interest in the Mayan Ruin
Community of Tulum to peak as plans
for the areas first Airport begin development
Vacation Property Investments will soar!
Forget the crowded beaches of Cancun…the best beaches in Mexico are hiding just 65 miles down the coast on the southern edge of Mexico’s Riviera Maya, near Tulum.

Airport Pastime Entertainment
Singapore’s Changi Airport recently unveiled the Slide T3, (40 ft. slide)
Changi Airport’s growing list of entertainment which includes a movie theater, rooftop swimming pool, and the Butterfly Garden (home to 200 carnivorous or insectivorous plants).

Renewable
Energy
Rules!

Demand for Energy Continues to Rise!
“350,000,000 people are expected to move into Chinese cities by 2030! Energy consumption in urban areas is 2 times higher compared to rural areas. Since the green house gas emissions are affecting the world climate we might seek for future solutions.”
- Günter Theuermann, World Future Energy Summit, Team Member.

“If current trends were to continue, the world would have to make way for a total of 3 billion vehicles on the road by 2025.” -Thomas J. Frey, “Disrupting the Automobile’s Future,” Sep-Oct 2008, p. 39 et seq.
Roadways

Ciclovia (Bike Path) Concept
Originated in Bogota, Colombia – The concept is a reoccurring event where city officials close down major streets to vehicles and open them up pedestrians and cyclists.
A handful of American cities have taken advantage of the concept, including San Francisco, New York. Portland and El Paso.

Lenders pick someone they'd like to help, and make the loan of their choice through the site.
With the premise, “reliable CLEAN ENERGY is key to fighting poverty” Energy in Common, New York-based nonprofit, finds microloans bringing green energy to people in need.

.
11 minutes, the average time we spend thinking about any one issue consecutively.
We work on an average of 10 projects per day, spending total of 33 minutes per project. Yet we don’t even spend that 33 minutes consecutively. Instead, we switch from one project to another. The actual average “work segment” is: 11 minutes.
Study by University of California, “Constant, Multi-tasking Craziness” by Victor M. González and Gloria Mark

We’ve invested heavily to recruit GREAT THINKERS, BUT increasing slips in manufacturing and lack of other industry innovation leads to non-traditional business practices like carving out time to THINK!

Look for more internal business “Think-Tanks”
We’ve invested heavily to recruit GREAT THINKERS, BUT increasing slips in manufacturing and lack of other industry innovation leads to non-traditional business practices like carving out time to THINK!

Phone Numbers, No more!
Ok, bit extreme but will definitely dial less as Skype, Google Voice and Facebook offer additional voice connecting services.
It will be a long time before phone numbers vanish. At some point, dialing may seem like supreme privacy.

For more information on specific industry
trends or how to incorporate into your marketing strategy contact @ Tami Honesty
Request for speaking engagements, corporate meetings or conference:
Tami Honesty, 469.422.0121
tami@tamihonesty.com
Linkedin, search Tami Honesty
www.THonestTruth.com

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2011 Trend Report (general version) - Urbanology by Tami Honesty

by Urbanology Inc

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2011 Trend Report (general version) - Urbanology by Tami Honesty Presentation Transcript