2011 Trend Report (general version) - Urbanology by Tami Honesty

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Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present. …

Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.

The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.

Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.

She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.

More in: Business , Technology
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  • Over the past year, there have been some nightmares occur as companies placed young professionals in these rapidly expanding marketing sphere. It was a diservice to both the new graduate, customer and company brand. This is two-way conversation, quite possibly the most sophisticated marketing messaging in history. Consequently, think about the average social networking user – the demographic is much older so finding both experience marketer and technology user should be easier than you think.
  • Over the past year, there have been some nightmares occur as companies placed young professionals in these rapidly expanding marketing sphere. It was a diservice to both the new graduate, customer and company brand. This is two-way conversation, quite possibly the most sophisticated marketing messaging in history. Consequently, think about the average social networking user – the demographic is much older so finding both experience marketer and technology user should be easier than you think.
  • Instead opt for a senior marketer with a collaborative approach to business. This person will need to interpret growth, penetration and consumer sentiment. It takes experience and savvy to navigate and anticipate developments. Young professionals should be included in the mix, in positions to be groomed, However, they should be included in high-strategy conversation. Open the door for your Senior Marketer to both groom, teach and listen. Afterall, this is the group who created the technology but the older users will determine where it goes from here.
  • Recommend reading an article posted on SocialMediaToday.com entitled, “12 Steps To Hiring a Social Media Manager, posted - August 30, 2010 by Maria Ogneva. I’m going to take it a step further and recommend adding a team, led by a strategist that includes social, product knowledgeble/customer service-oriented and technical skilled (seo, link builders, web architects) etc…
  • Recommend reading an article posted on SocialMediaToday.com entitled, “12 Steps To Hiring a Social Media Manager, posted - August 30, 2010 by Maria Ogneva. I’m going to take it a step further and recommend adding a team, led by a strategist that includes social, product knowledgeble/customer service-oriented and technical skilled (seo, link builders, web architects) etc…
  • Recommend reading an article posted on SocialMediaToday.com entitled, “12 Steps To Hiring a Social Media Manager, posted - August 30, 2010 by Maria Ogneva. I’m going to take it a step further and recommend adding a team, led by a strategist that includes social, product knowledgeble/customer service-oriented and technical skilled (seo, link builders, web architects) etc…
  • Web 2.0 has become the next evolutionary step regarding the concept of community, and those social practices are being explored and developed in real time.
  • Web 2.0 has become the next evolutionary step regarding the concept of community, and those social practices are being explored and developed in real time.
  • Reference: AdAge.com/2010America, The Census Bureau will begin releasing data in spring 2011.
  • According to Wikipedia, Generation Y, also known as the Millennial Generation, Generation Next or Net Generation,describes the demographic cohort following Generation X. Its members are often referred to as Millennials or Echo Boomers.Reference: USA Today, The ‘Millennials' come of age Updated 6/29/2006 By Sharon Jayson, Millennials have the potential to be a great generation, says Dave Verhaagen, a child and adolescent psychologist in Charlotte and the author of Parenting the Millennial Generation, published last year. They will "rise to the occasion and show courage, character, determination, innovation and vision in ways that really make the country a better place," he predicts. Despite all the positives she sees in the generation, Walter says she is worried about what she believes is a decline in their face-to-face social skills in a tech-dominated world. "Even though they're with their peers, they're wrapped up in electronic conversations, and they lose track of body language and those signals that are around to what's happening," she says. "They sort of block them out."
  • According to Wikipedia, Generation Y, also known as the Millennial Generation, Generation Next or Net Generation,describes the demographic cohort following Generation X. Its members are often referred to as Millennials or Echo Boomers.Reference: USA Today, The 'millennials' come of age Updated 6/29/2006 By Sharon Jayson, Millennials have the potential to be a great generation, says Dave Verhaagen, a child and adolescent psychologist in Charlotte and the author of Parenting the Millennial Generation, published last year. They will "rise to the occasion and show courage, character, determination, innovation and vision in ways that really make the country a better place," he predicts. Despite all the positives she sees in the generation, Walter says she is worried about what she believes is a decline in their face-to-face social skills in a tech-dominated world. "Even though they're with their peers, they're wrapped up in electronic conversations, and they lose track of body language and those signals that are around to what's happening," she says. "They sort of block them out."
  • According to Wikipedia, Generation Y, also known as the Millennial Generation, Generation Next or Net Generation,describes the demographic cohort following Generation X. Its members are often referred to as Millennials or Echo Boomers.Reference: USA Today, The 'millennials' come of age Updated 6/29/2006 By Sharon Jayson, Millennials have the potential to be a great generation, says Dave Verhaagen, a child and adolescent psychologist in Charlotte and the author of Parenting the Millennial Generation, published last year. They will "rise to the occasion and show courage, character, determination, innovation and vision in ways that really make the country a better place," he predicts. Despite all the positives she sees in the generation, Walter says she is worried about what she believes is a decline in their face-to-face social skills in a tech-dominated world. "Even though they're with their peers, they're wrapped up in electronic conversations, and they lose track of body language and those signals that are around to what's happening," she says. "They sort of block them out."
  • Facebook, reconnecting with High School Classmates' and distant family stirs different points of view, conversation and exposure to events and ideas. Linkedin, allows for us to make substantial and feed frequent ideas about who we are from a business standpoint, revolutionizing business rolodex – breathing life into your living resume and allowing for demonstrations of professionality.
  • Facebook, reconnecting with High School Classmates' and distant family stirs different points of view, conversation and exposure to events and ideas. Linkedin, allows for us to make substantial and feed frequent ideas about who we are from a business standpoint, revolutionizing business rolodex – breathing life into your living resume and allowing for demonstrations of professionality.
  • Perfect opportunity for a business to make a Global, Cause-Related Splash. At the falling cost of technology some company could really champion the cause. Perhaps, tracking a village, or a group of children from grade school to work.
  • "These transactions illustrate that the wealthy view residential real estate as not only a lifestyle purchase, but also a smart addition to their investment portfolios,“ According to Moore. Texas Energy executive Kelcy Warren purchased a Colorado property for $46.5 million.  An un-named Indonesian buyer contracted for a Bel-Air Mansion for close to $50 million.  By comparison, the most expensive home sale finalized this year in Orlando, Fl was the sale of 6432 Deacon Circle, a Georgian manor home in Isleworth that sold for $7,250,000 by Charisse May with Isleworth Realty which was on the market for 319 days.
  • "These transactions illustrate that the wealthy view residential real estate as not only a lifestyle purchase, but also a smart addition to their investment portfolios,“ According to Moore. Texas Energy executive Kelcy Warren purchased a Colorado property for $46.5 million.  An un-named Indonesian buyer contracted for a Bel-Air Mansion for close to $50 million.  By comparison, the most expensive home sale finalized this year in Orlando, Fl was the sale of 6432 Deacon Circle, a Georgian manor home in Isleworth that sold for $7,250,000 by Charisse May with Isleworth Realty which was on the market for 319 days.
  • Mercedes Benz has really concentrated on feeding their brand funnel and building brand loyalist amongst the next generation of luxury car owners. Mercedes realized that at dealerships (onsite) older, out of touch, rather stuffy sales people were not connecting to young consumers. The website creates an environment that feels comfortable to this generation of “digital natives”. Community Launched Jan 2009. Worth Noting: 1800 Members, With only 64% of members being Mercedes drivers, Mercedes is getting a good cross-section of input from brand loyalists as well as their potential buyers.
  • Mercedes Benz has really concentrated on feeding their brand funnel and building brand loyalist amongst the next generation of luxury car owners. Mercedes realized that at dealerships (onsite) older, out of touch, rather stuffy sales people were not connecting to young consumers. The website creates an environment that feels comfortable to this generation of “digital natives”. Community Launched Jan 2009. Worth Noting: 1800 Members, With only 64% of members being Mercedes drivers, Mercedes is getting a good cross-section of input from brand loyalists as well as their potential buyers.
  • ReferenceChina Daily
  • ReferenceChina Daily
  • Example: ShareYourPain.com, an entire social networking site created by Cephalon. That ownership raises all sorts of questions about what information company moderators might favor and how authentic all information and participants in the site may be.NPR says FDA is working on rules for medical marketing via social media.
  • In mid-August, The NYT editor sent a memo to staff asking them to find an “appropriate alternative” the word “hipster” – believing that word had hit over circulation.
  • The assassins of cool, they think Kanye West stold their shutter shades and skinny jeans! Wiki – WallStreeters following instructions on “How to be an East Village Hipster” (eHow). Yet another example of a key lifestyle demographic suffering from “multiple e-dentity disorder” Linkedin very different from Facebook Friends. – Trust they are on Facebook or perhaps Oovoo.com and the recent launch of hipster.wall.fm – very hyper niche.
  • Hipsters don’t like hipsters. Brooklyn seems to be at the center of the subculture.
  • Amazon’s use of customer reviews and eBay’s system of groups and seller ratings could both be seen as early examples of social commerce, while Dell claims to have made $6.5m selling computers on Twitter since 2007.
  • With the Facebook Credits gift cards Facebook will have a brand new income flow that will both aid the company’s bottom line and pad the pockets of the developers (likeZynga) that keep the social giant’s terrain fertile and fresh.The second announcement was that Procter & Gamble has started selling its Max Factor brand cosmetics through Facebook as part of what the FMCG giant calls “small-scale direct-to-consumer” initiatives. This follows in the footsteps of Disney in the US, which recently launched a Facebook app allowing people to book tickets for Toy Story 3 without leaving the social network.
  • You may not know where you are but Google Does.2010, Google admitted that it had accidentally collected data from thousands of Wifi networkswith its Street View cars, still faces a legal probes in more than three dozen states.
  • CNBC.com interview, Maria Bartiromo takes viewers Inside The Mind of Google ( He suggested, as an example, that because Google would know “roughly who you are, roughly what you care about, roughly who your friends are”, it could remind users what groceries they needed to buy when passing a shop. He predicted that in the future, Google will know so much about its users that the search engine will be able to help them plan their lives.
  • Reference:Your Smartphone Will Soon Double as Your Wallet, Fast Company by Dan MacsaiIn Japan, a primarily cash-based society, NTT DoCoMo took control of the mobile-wallet market by buying a bank. A likelier scenario in the United States -- where consumers already love to buy now, pay later -- would be for one or more carriers to partner with or even acquire a credit-card network, so as to take advantage of its brand equity, processing savvy, and retail relationships. "Together, they can offer unparalleled fraud protection," Philliou adds. "And when risk decreases, so does cost."
  • Tel Aviv is classified as a beta+ world city, being a major economic hub and the richest city in Israel, and home to the Tel Aviv Stock Exchange and many corporate offices and research and development centers.Beaches, bars, cafés, restaurants, upscale shopping great, weather, cosmopolitan lifestyle and famous 24 hour culture have led to it being a popular tourist destination for domestic and overseas visitors alike,and has made its reputation as "the city that never sleeps".
  • August 2010, 62-mile traffic jam leading to Beijing that has lasted nine days and highlights China's growing road congestion woes.
  • Since the ‘80s, Every Sunday and holiday from 7 a.m. to 2 p.m., Bogota, Colombia closes offmore than 70 miles streets, open to bicyclists, skaters, walkers, and mass aerobics. 1.5 million people come out to enjoy the safety, community, and exercise that a seemingly car-free city allows. Ciclovi a has transformed life in the city all around for the better. People feel happier, healthier, and more united.

Transcript

  • 1. Welcome to 2011
    & beyond
    TRENDS
    Photo: Ben Heine
  • 2. We’re
    NOT TAKLING
    2030
     PHOTO CREDIT: troutfactory
  • 3. This trend report reflects upon 2010
    Follow me @TamiHonesty
    Photo credit: Gianni D.
  • 4. This trend report reflects upon 2010
    Technology and Industry trends
  • 5. This trend report reflects upon 2010
    Technology and Industry trends
    Trends that will activate 2011
  • 6. Innovating Trends and Conversational Ideas
  • 7. Innovating Trends and Conversational Ideas
    Trends your brands take to the STREETS
  • 8. Innovating Trends and Conversational Ideas
    Trends your brands take to the STREETS
    AND
    Introduce to all the people it meets
  • 9. Leading
    through the lens of
    Social Media
    Photo: Ben Heine
  • 10. Repeat after me,
    “This is NOT a Trend”
    From real Media Marketers to Tech Developers, implementing smart Social Media strategy becomes focal!
  • 11. In 2011, Marketers Seek Multimedia Balance!
  • 12. In 2011, Marketers Seek Multimedia Balance!
    Broadcast
    and
    Print
  • 13. In 2011, Marketers Seek Multimedia Balance!
    Broadcast
    and
    Print
    Social Media and Digital
  • 14. And for the moment you all have been waiting for….
    Mr. Social Network
  • 15. Ugh!
    Another Guru (yawn)
  • 16. In 2010, Marketers grew weary of the self-proclaimed, “Social Media Guru”
  • 17. In 2010, Marketers grew weary of the self-proclaimed, “Social Media Guru”
    Authors, Techies & “Everyday Joes” all claiming to be new media experts.
  • 18. Companies are starting to realize, the job of Social Media Marketer is
    Sophisticated, Complex and Involved
  • 19. Companies are starting to realize, the job of Social Media Marketer is
    Sophisticated, Complex and Involved
  • 20. Companies are starting to realize, the job of Social Media Marketer is
    MUCH
    MORE
    Sophisticated, Complex and Involved
  • 21. In 2011, Social Media Managers rise to modern day Marketing Executive.
  • 22. In 2011, Social Media Managers rise to modern day Marketing Executive.
    MORE expertise are needed, realizing the DEPTH of this position as keeper of both customer conversation and brand innovation.
  • 23. Long gone our the days when a new graduate filled this position!
  • 24. Social Media Today, says “You should hire your social media leader with the expectation that this person will set the strategy for the whole company, ensuring that the right things get done, and that the people inside the company are working together like a well-oiled machine. Strategic, big picture thinking, coupled with the willingness to roll up sleeves and execute, is a must for this position.” 
    Long gone our the days when a new graduate filled this position!
  • 25. In fact,
    In 2011, finding a senior marketing executive to fill this role and build a team will become a leading company priority!
  • 26. In fact,
    The person leading, will have a hybrid of experience from media to marketing with cross-functional responsibility as this position moves beyond departmental walls.
  • 27. Immediately Hiring
    Social Media Executive: Seeking Only Senior Level Media Marketer, Hybrid Experience, Sophisticated Communicator with Strategy-Driven Focus Need Apply.
  • 28. Chief Listening Officer
  • 29. Chief Listening Officer
    According to Advertising Age article, Richard Binhammer, communications executive at Dell. "Our chief listener is critical to making sure the right people in the organization are aware of what the conversations on the web are saying about us, so that relevant people in the business can connect with customers."
  • 30. What Will This Senior Social Media Marketing Person Do?
  • 31. Revolutionize Customer Service
  • 32. Revolutionize Customer Service
    Lead Demand Development
  • 33. Revolutionize Customer Service
    Lead Demand Development
    Discover Lifestyle & Consumer Insights
  • 34. Revolutionize Customer Service
    Lead Demand Development
    Discover Lifestyle & Consumer Insights
    Target PR Efforts
  • 35. Revolutionize Customer Service
    Lead Demand Development
    Discover Lifestyle & Consumer Insights
    Target PR Efforts
    Build a Team!
  • 36. Ever Wondered What Goes on Behind Closed Doors?
    Consumer Behavior
  • 37. The Emergence of
    Multiple e-Dentity Disorder
    Find All of “Me” Online
    Photo credit : Amber Mayhem
  • 38. Chances Will Be…
    You may not know your customer
    When you see them
    If you can find even them!
  • 39. All of “Me” Online
  • 40. All of “Me” Online
    in Different Spaces
  • 41. All of “Me” Online
    in Different Spaces
    Between
    Various States of Mind and Behavior
  • 42. All of “Me” Online
    in Different Spaces
    Between
    Various States of Mind and Behavior
    With a Variety of People
  • 43. Multiple e-Dentity Disorder
    Doctor:
    I don’t know who
    I am anymore!
    • multiple emails
    • 44. multiple usernames
    • 45. multiple network profiles
    • 46. multiple twitter feeds
    • 47. multiple messenger logins
    • 48. multiple news aggregators
  • Multiple e-Dentity Disorder
    Ma’am, I’m Sorry!
    You have “Multiple e-Dentity Disorder” highly contagious,
    will spread fast.
  • 49. Originally, Social Media started with bloggers, sharing personal experiences with the world in ‘no holds barred’ style. Transparency and Authenticity were key to online discussions.
  • 50. This becomes symptomatic when friend-driven communication is accessed by your professional colleagues.
    Originally, Social Media started with bloggers, sharing personal experiences with the world in ‘no holds barred’ style. Transparency and Authenticity were key to online discussions.
  • 51. For example, when your company’s HR Dept. discovers “compromising” sorority photos on Facebook, which convey a very different image from your professional identity.
  • 52. For example, when your company’s HR Dept. discovers “compromising” sorority photos on Facebook, which convey a very different image from your professional identity.
    In 2010, companies lessen fears of social media and some even encouraged use. Many HR departments introduced standard practices, this will continue to be a discussion on “what standard means?”
  • 53. In 2011, multiple identities will emerge, as people feel the need to mask true identity and/or silo followers. This leads to juggling multiple profiles, usernames and identities/alias on popular networks like Facebook
  • 54. In 2011, multiple identities will emerge, as people feel the need to mask true identity and/or silo followers. This leads to juggling multiple profiles, usernames and identities/alias on popular networks like Facebook
    Identifying your consumer will become more complex but not impossible! Yet, prevailing to those savvy marketers who tap the multifaceted consumer engagement, interest and lifestyle!
  • 55. Multimedia
  • 56. Video will Rule 2011
    Over the past year, the amount of time American audiences spent watching video for the major live video publishers has grown 648% to more than 1.4 billion minutes, according to comScore.
  • 57. Video will Rule 2011
    Over the past year, the amount of time American audiences spent watching video for the major live video publishers has grown 648% to more than 1.4 billion minutes, according to comScore.
    Along with Justin.tv, other top live video publishers include USTREAM, Livestream, LiveVideo, and Stickam. 
    Live Streams
  • 58. Trending Demographics
  • 59. In 2011, The Hottest Topic?The Census Results!
    "The concept of an 'average American' [General Market Consumer] is gone, probably forever," demographics expert Peter Francese writes in 2010 America, Ad Age white paper. "The average American has been replaced by complex, multidimensional society, that defies simplistic labeling."
  • 60. Minorities are the new majority. "One fact says it all," Mr. Francese writes. "In the two largest states (California and Texas), as well as New Mexico and Hawaii, the nation's traditional majority group -- white non-Hispanics -- is in the minority." And in the nation's 10 largest cities, he says, "no racial or ethnic category describes a majority of the population."
  • 61. Millennials
    The Millennial generation -- (1982 – 2001) “Culture of Velocity” those offspring of the baby boomers --accustomed to constant engagement, at risk of becoming too quick to say: "Got it - on to the next one." In charging ahead, is the Millennialsfailing to take time to focus and reflect? Are they so caught up in keeping up that they will ignore vital real-life lessons that are needed to gain the experience and essentially life wisdom?
  • 62. "When they have a problem in the workplace, they walk," says Neil Howe, co-author of the book Generations, in 1991 dubbed this group “Millennials.“
    Millennials
    The Millennial generation -- (1982 – 2001) “Culture of Velocity” those offspring of the baby boomers --accustomed to constant engagement, at risk of becoming too quick to say: "Got it - on to the next one." In charging ahead, are Millennial failing to take time to focus and reflect? Are they so caught up in keeping up that they will ignore vital real-life lessons that are needed to gain the experience and essentially life wisdom?
  • 63. “They don't waste time trying to change things," Howe says. "Our message for employers is you want to organize them in groups and structure the work and give them constant feedback."
    "When they have a problem in the workplace, they walk," says Neil Howe, co-author of the book Generations, in 1991 dubbed this group "millennials.“
    Millennials
    The Millennial generation -- (1982 – 2001) “Culture of Velocity” those offspring of the baby boomers --accustomed to constant engagement, at risk of becoming too quick to say: "Got it - on to the next one." In charging ahead, are Millennial failing to take time to focus and reflect? Are they so caught up in keeping up that they will ignore vital real-life lessons that are needed to gain the experience and essentially life wisdom?
  • 64. Dominating Social Network Demographics
    Using Google’s Ad Planner service, we pulled together age statistics for 19 different social network sites
    Sites included in this study: Facebook, LinkedIn, MySpace, Twitter, Slashdot, 
    Reddit, Digg,Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Tagged, NingXanga,Classmates.com, Bebo.
    Site demographic information for the United States gathered from Google’s Ad Planner service
  • 65. Sweet! 25% of the users on these
    sites are age
    35 to 44.
    Sweet Spot!
    Site demographic information for the United States gathered from Google’s Ad Planner service
  • 66. The AverageAge of Social Network User?
  • 67. The AverageAge of Social Network User?
    37 years old!
  • 68. LinkedIn: Hi, I’m 44 years old, Senior Executive with Mr. Big Deal Marketing! I’m interested in keeping up with industry news and business competition.
  • 69. LinkedIn: Hi, I’m 44 years old, Senior Executive with Mr. Big Deal Marketing! I’m interested in keeping up with industry news and business competition.
    Twitter: Hi, I’m 39 years old and I enjoy following to be followed. Interesting, I’m starting to meet new people on Twitter. Its like my personal news feed. Also I ordered my new IBM right from their twitter page, big shout out to my customer service rep!
  • 70. LinkedIn: Hi, I’m 44 years old, Senior Executive with Mr. Big Deal Marketing! I’m interested in keeping up with industry news and business competition.
    Twitter: Hi, I’m 39 years old and I enjoy following to be followed. Interesting, I’m starting to meet new people on Twitter. Its like my personal news feed. Also I ordered my new IBM right from their twitter page, big shout out to my customer service rep!
    Facebook: Hi, I am 38 years old and glad my job allowed us back on Facebook! Girl, got to go – Sara just posted photos from the event last night. What did she wear?
  • 71. Men 18-34, love Live Video Sites
  • 72. comScore’s Web video specialist Andres Palmiter says, "Live video sites are 72% more likely to deliver the elusive males age 18-34 demographic – compared to the average online video site.
    Men 18-34, love Live Video Sites
  • 73. behold
    A FUNDAMENTAL Shift in Institutional Authority and Influence
  • 74. In older social hierarchies, dominating factors like Family-linkage, Beauty, Wealth, Race, Origin and even Weight – had weight!
  • 75. In older social hierarchies, dominating factors like Family-linkage, Beauty, Wealth, Race, Origin and even Weight – had weight!
    Shifting Influencers
  • 76. Shift to Diversity: We have now collected our own unique networks of influencers. Some without knowing race, age or origin.
  • 77. Shift to Diversity: We have now collected our own unique networks of influencers. Some without knowing race, age or origin.
    Permanently changes the way we determine who and what is important to our lives and work.
  • 78. #4
    Education
  • 79. Digital Grade Schools
    A Leading Example
    Timberview Middle School
    Keller, Texas
    “We're not going one-to-one with technology," said Timberview Principal Carrie Jackson. "A lot of districts pick one device and issue one per kid. We will provide a variety of devices and then let them decide which is appropriate for the job they want to do.”
  • 80. Internet Impacts Education
    “So far technology has hardly changed formal education at all. But a lot of people, including me, think this is the next place where the Internet will surprise people in how it can improve things —especially in combination with face-to-face learning.” –Bill Gates,
  • 81. Bill Gates touted the "unbelievable"
    10- to 15-minute Khan Academy video tutorials, "I've been using the instruction with my kids!" 
  • 82. You’re
    Looking at
    Bill Gates “Favorite Teacher”
  • 83. Fortune Magazine reports that the online Khan Academy, gives us a peek into digital education benefits. “In Silicon Valley, a converted walk-in closet filled with a few hundred dollars of video equipment, lives the…
    “epicenter of the educational earthquake.”
  • 84. Need a platform
    To SHARPEN your Cause-Related Efforts?
    Photo: Ben Heine
  • 85. Need a platform
    To SHARPEN your Cause-Related Efforts?
    Close the Digital Divide!
    Photo: Ben Heine
  • 86. In 2011, technology will bring the most affordable options seen yet.
    Down-right cheap!
  • 87. After SHAVING cost
    “Generic iPads” aka Tablets will be available for less than $100.
    (Credit: AFP Photo/STR)
  • 88. China says $100
    After SHAVING cost
    “Generic iPads” aka Tablets will be available for less than $100.
    (Credit: AFP Photo/STR)
  • 89. China says $100
    After SHAVING cost
    “Generic iPads” aka Tablets will be available for less than $100.
    India says $35
    (Credit: AFP Photo/STR)
  • 90. Cheap manufacturing of technology will lend a HUGE opportunity to Lessen the digital divide!
    Give “Global Poverty” a Name, Face and Voice through digital connectivity!
    &
  • 91. Luxury Will Make Room!
  • 92. Super Luxury Homes Thrive as Investments!
    Located on Fifth Avenue and 82nd Street in New York's Upper Eastside (across from the Metropolitan Museum of Art)
    In 2010,  Duke-Semans Mansion on Fifth Avenue in Manhattan for $44 million, according to the WSJ.  The sale set the fourth highest price ever paid for a townhouse in NYC.
  • 93. Super Luxury Homes Thrive as Investments!
    "The sale of the Duke-Semans mansion is another indication that the U.S. trophy home market remains alive", said Laurie Moore-Moore, founder of The Institute of Luxury Home Marketing based in Dallas, Tx. 
    Located on Fifth Avenue and 82nd Street in New York's Upper Eastside (across from the Metropolitan Museum of Art)
    In 2010,  Duke-Semans Mansion on Fifth Avenue in Manhattan for $44 million, according to the WSJ.  The sale set the fourth highest price ever paid for a townhouse in NYC.
  • 94. In 2011, Luxury meets Social Media!
    May 2010, We visited the top 10 luxury brands ranked by Forbes, shockingly – Gucci offered the only website with full desktop-to-mobile purchase functionality.
  • 95. Beth Lange, Digital Media Specialist, Mercedes Benz explained,
    “First, we want to drive purchase consideration, then increase brand awareness and engagement…We observed the auto endemic sites like Edmunds and Kelly Blue Book…users’ are coming to those sites through mobile devices. We realize we need to be where the users are…”
    -eMarketer.com, June 21, 2010
  • 96. iBusiness car for people who have drivers.
    Mercedes-Benz s600 has multimedia capabilities, (2) iPad controls for every aspect of COMAND system featuring wireless UMTS and HSDPA connections.
  • 97. Gucci built amazing Facebook following with frequent updates, fresh content, photos, videos and even samples - the brand keeps consumers engaged. Postings receive over 300 interactions, “likes” and “comments.”
  • 98. Almost
    1 Million Followers!
    Gucci built amazing Facebook following with frequent updates, fresh content, photos, videos and even samples - the brand keeps consumers engaged. Postings receive over 300 interactions, “likes” and “comments.”
  • 99. Luxury Stays in Keeping with Brands: Following QUALITY not QUANTITY
    Moving forward, we see successful social media interactions between Luxury brands and consumers. The key is high quality followings, not just big numbers.
  • 100. Luxury: Exclusive Online and Offline
    Mercedes Benz: To reach Gen Y consumers
    (ages 16 -33), the company started Gen-Benz, an online highly exclusive (invitation-only) social media site. The company recruited owners and non-owners alike to engage, converse and gain valuable feedback all within this controlled and branded website.
    Niche Communities
  • 101. Luxury: Exclusive Online and Offline
    Mercedes Benz: To reach Gen Y consumers
    (ages 16 -33), the company started Gen-Benz, an online highly exclusive (invitation-only) social media site. The company recruited owners and non-owners alike to engage, converse and gain valuable feedback all within this controlled and branded website.
    Niche Communities
    Results
    • 70 % Regularly log on to site
    • 102. Eagerly participate, The brand enthusiast started a public thread outside of network
    • 103. Marketing Department frequently engages and listens to members for feedback
    -Conducting over 160 polls, 180 surveys and hosting 260 live chats between members and company execs.
  • 104. The National Safety Council estimates, 200,000 crashes each year by drivers who are texting.
    In late 2010, State Farm introduced a widget service that will help drivers manage the temptation to read/respond to text messages when driving.  
  • 105. Fashion Trends
    AccentsConsumer Goods and Apparel
  • 106. Michelle Lamb, One of the home décor industry’s foremost experts says,
    “Coral is something that’s going to be a big, big deal,” Lamb repeated, noting that it will be the single most important color of next year, not only in home accents and consumer goods, but also in apparel.”
  • 107. In 2011, Mixture of Vintage and Modern continues
    Slow economy drives tradition and formality. Even, Gen Y consumers lean toward styles with longevity.
  • 108. photo credit: China Daily
    China Bright Auto Colors Trend high with women.
  • 109. "For some young drivers - especially women - the car's external appearance is more important than the technological equipment on board," said HuiYumei, an auto analyst with Sinotrust, an industry research company. "They want to show off their personalities through the selection of a distinct color."
    photo credit: China Daily
    Takes 7 seconds to formulate first product impression and color makes up 67 percent of that decision-making process.
  • 110. The
    Social
    INFILTRATORS
    Photo: MickRheault
  • 111. Designer World Proprietary Concerns
    Much Stronger Impact – prepare for competitors and “copy cats” to infiltrate popular designer networks, where (what used to be considered) proprietary information will be freely flowing with ideas to and from the consumer, brand and designer.
  • 112. Pharma Deceptively Infiltrating Social Networks for Marketing Purposes
    NPR reports, drug companies’ embrace of social media stirs legislation discussion.
    So what if the online social network is by marketing design?
    what if the primary goal of the network is NOT to build organic community discussion RATHER increase profit margins through product promotion?
    Self-Regulate: Good Social Media Marketing should be Transparent and Genuinely Engaging
  • 113. Retro now Hipsters, Everything Old Again
    In 1990, The New York Timesused the word “Hipster” just 19 times. In this past year, its has landed in copy over 250 times.
  • 114. New Hipster breed is wearing Wall Street ties by day, transforming into “Hipster”@ Night.
    Christian Lorentzen, Time Out New York says “Hipsters” are "essentially people who think of themselves as being cooler than America," also referring to them as "the assassins of cool."
  • 115. In silent admiration, we continue our
    love-hate
    relationship with anti-cool hipsters!
    Urban hipsters with their bed head style
    have trend-setting presence.
    A certain distinct style that conveys they're "anything goes" outlook on life, and that attitude will continue to inspire a new wave of hipsters and fashion trends.
  • 116. Photography Rules The Art Scene
  • 117. Everything Available at your nearest
    Vending Machine
    The Next Generation in Vending!
  • 118. In 2011, Retailers will look to lower overhead expense, offering EVERYTHING through Vending Machines.
    The machines come equipped with sensors that can recognize age and sex with 75% accuracy
  • 119. A railway station in Japan, tests the latest vending craze.
    47-inch touchscreen vending machine by JR East Water Co., aims to have 500 installed over 2 years.
  • 120. Vending Machine Prescriptions
    Canada, will offer prescription drugs using Pharmatrust’s Video Chat.
    It Connects Consumers with Pharmacists, dispensing meds thru vending machine.
  • 121. “What we are seeing is a global trend, increased need for a pharmacy services in markets under fiscal pressures,” said Peter Suma. CEO of Pharmatrust “(we) create cost efficiencies, broaden the reach of existing pharmacy services and make accessing those services a more convenient, streamlined process.”
  • 122. Vs.
    Vs.
    EVERYONE
  • 123. Social Network War
    As the world grows tired of vampires, swatches and fangs, “there will be blood” -
    Facebook keeps rolling out changes, upgrades and efficiency
    VentureBeat reports, Facebook offices are currently on “lockdown,” revamping photos, groups and events to prepare for Google Me.
    If Google properly launches, this could ignite a much bloodier war than imagined!
  • 124. Some believe, Facebook’s “privacy” issues will continue to be the company’s toughest fight!
    Not Entirely True
  • 125. “Privacy” continues to be a HOT political & legislative topic…But
    The majority of social networkers will freely select to steer away from privacy, opting to share more information with friends, contacts and connections. Of course, realizing thus the meaning of “sharing” is the opposite of privacy. For Facebook, concerns will mostly fade here.
    QuitFacebookDay.com Flops!
    Irrespective of hype over privacy, the site reported that out of 500 Million Users approx. 38,000 actually left Facebook due to privacy.
  • 126. LARGER
    Concerns
    RISE as Facebook leverages its MASSIVE membership by MONOPOLIZING every social networking development, application and worthy capability!
  • 127. Growing Concerns
    Other network services must use “Facebook Connect” meaning you interact on their terms, requiring login to Facebook FIRST.  
    Effects further leverage Facebook’s market power!
  • 128. Growing Concerns
    Other network services must use “Facebook Connect” meaning you interact on their terms, requiring login to Facebook FIRST.  
    ‘Unsharing’ Facebook Ways: Most networks like Linkedin, allow users to download contact list to email services or other networks, Not Facebook.
    Effects further leverage Facebook’s market power!
  • 129. Late 2010, Facebook announced Places
    Despite all the hype this year, 2011 will be the year of location-based services. Facebook, will help drive the interest!
    Just 4 percent of Americans have tried location services, and 1 percent use them weekly, according to Forrester Research. Eighty percent are men, and 70 percent are between 19 and 35.
  • 130. Late 2010, Facebook announced Places
    Despite all the hype this year, 2011 will be the year of location-based services. Facebook, will help drive the interest!
    Just 4 percent of Americans have tried location services, and 1 percent use them weekly, according to Forrester Research. Eighty percent are men, and 70 percent are between 19 and 35.
    Foursquare and other hyper-niche social networks like Yelp will hold value.
  • 131. Niche Networks will fight for position.
    Foursquare and other hyper-niche social networks will hold value that a "life dashboard“ -Facebook can’t deliver 100%.
    Facebook has scale unlike ANYTHING else. It hasn't killed email. It hasn't killed photo sharing. It hasn't killed YouTube. It merely augmented those behaviors.
  • 132. San Francisco Insider Alley,
    Described Foursquare on August 30, 2010
    “Everybody still thinks Foursquare is kind of weird, but we couldn't stop at a restaurant or golf course or bar without everyone pulling out their Droid or iPhone and using the app check-in service. (However) Nobody used Facebook Places.”
    With in-crowd, signs of user value and future growth!
  • 133. “If I had to guess,
    I would say that Social Commerce is the next area to really blow up”
    -Mark Zuckerberg, August 2010
  • 134. "Hey, I bought more merchandise from my favorite band, even more than my buddy Tami. [Translation: I'm a bigger fan and I have the proof to show it!“]
    The “Like” button is visible on over 50,000 websites, which provides an API-based way to access “Open Graph,” listing everything one has “liked” across the entire web – invaluable!
    According to Nielsen, 90% of people trust recommendations from people they know.
  • 135. Target stores will be the first retailer of “Facebook Credits,” real gift cards for virtual products. The $15 Facebook Credits gift card was created exclusively for Target!
  • 136. Public’s Privacy Concerns Redirected
  • 137. Public’s Privacy Concerns Redirected
    Redirected
  • 138. Google is collecting a staggeringamount of informationabout who we are, what we’re thinking, where we are and now even who we call and what is said.
    There u r
  • 139.  “If you have something that you don’t want anyone to know, maybe you shouldn't be doing it in the first place."
    Google sees everything and then stores it!
    Eric Schmidt, CEO
    Facebook shares information as users elect to post status updates
  • 140. Net Neutrality will be a Major Public Issue
    Net neutrality allows for any connection, including private anonymous ones that protect data and personal information from cybercrime.
    Moving from Net Neutrality to more transparent data, which Google wants to do,
    cyber criminals will have easier access to your personal information.
    Once net neutrality is compromised,
    we all will have to show IP credentials to get on the internet while Google checks our passport.
  • 141. Vs.
    Vs.
    Cable
  • 142. Google’s
    For the mobile phone championship, Apple is head-to-head with Google’s Android. Google’s YouTube heats negotiations with Hollywood’s premier movie studios to launch a global pay-per-view service.
    In 2011, look for the Apple vs. Google fight everywhere from streaming music to your living room / media room.
  • 143. Financial Times reported,
    “Google’s YouTube is a global phenomenon with a hell of a lot of eyeballs, more than any cable or satellite service,” said one entertainment executive with knowledge of the plans. “They’ve talked about how many people they could steer to this…it’s a huge number.”
  • 144. In 2011, Families will convert Media Rooms into Social Media Rooms!
    Equipped with wireless key boards, iPods, gaming devices, Pandora playlists, your favorite YouTube Videos and Google TV!
  • 145. Any Auto Partnerships with Google?
    Auto Manufacturers will find it necessary to introduce ways for drivers to use additional “handsfree” technology.
    Perhaps, exploring universal integration of technology like Google’s Voice Recognition.
  • 146. World Trends
  • 147. As part of its overall strategy to become a carbon neutral city by 2025, Copenhagen has become the first Scandinavian city to adopt a policy that requires green roofs for all new buildings with roof slopes of less than 30 degrees. Copenhagen presently has over 215,000 square feet.
    TheInhabitat.com
  • 148. We Can’t say enough about Mobile
    The Japanese have it! osaifukeitai (cell-phone wallet). Flash your phone virtually anywhere for any purchase and it's automatically logged into a digital expense report. Starbucks, local pharmacy, dry cleaner? Tap your phone to pay and your all-in-one debit card/receipt tracker/loyalty program may instantly offer you 10% off.
    Nokia has announced that it will include NFC chips in all its 2011 Smartphones, look for others to follow.
  • 149. In 2010, Tel Aviv has been named the third-best city in the Middle East & Africa by Travel + Leisure magazine, and the ninth-best beach city in the world by National Geographic.
    New York City-based writer and editor David Kaufman called Tel Aviv the "Mediterranean’s New Capital of Cool".
  • 150. Madrid, Spain
    24 Symbols  is gearing up for something similar to ad-supported site Pandora, instead of music,
    e-readers enjoy free digital books.
    Users can search for ebooks or browse through the genres, nationalities and a variety of publishing houses, ranging from classics to new books, comics and self-help. The site is free due to advertiser support.
  • 151. “Massive solar storm to hit Earth in 2012 with 'force of 100m bombs”
    - Yahoo News
    Closing End of Mayan Calendar brings Increased Interest in Time & Prophecy Themes
    According to Ian A Lungold, maker of
    12-part video series on Mayan Prophecy.
    The next great cyclical landmark of the Mayan Calendar is the notion of “Universal Consciousness.” 
    Set to roughly begin either February or March 2011.
  • 152. Mayan Culture Leads
    To next HOT Spot!
    Look for interest in the Mayan Ruin
    Community of Tulum to peak as plans
    for the areas first Airport begin development
    Vacation Property Investments will soar!
    Forget the crowded beaches of Cancun…the best beaches in Mexico are hiding just 65 miles down the coast on the southern edge of Mexico’s Riviera Maya, near Tulum.
  • 153. Airport Pastime Entertainment
    Singapore’s Changi Airport recently unveiled the Slide T3, (40 ft. slide)
    Changi Airport’s growing list of entertainment which includes a movie theater, rooftop swimming pool, and the Butterfly Garden (home to 200 carnivorous or insectivorous plants).
  • 154. Renewable
    Energy
    Rules!
  • 155. Demand for Energy Continues to Rise!
    “350,000,000 people are expected to move into Chinese cities by 2030! Energy consumption in urban areas is 2 times higher compared to rural areas. Since the green house gas emissions are affecting the world climate we might seek for future solutions.”
    - Günter Theuermann, World Future Energy Summit, Team Member.
  • 156. “If current trends were to continue, the world would  have to make way for a total of 3 billion vehicles on the road by 2025.”  -Thomas J. Frey, “Disrupting the Automobile’s Future,” Sep-Oct 2008, p. 39 et  seq.
    Roadways
  • 157. Ciclovia (Bike Path) Concept
    Originated in Bogota, Colombia – The concept is a reoccurring event where city officials close down major streets to vehicles and open them up pedestrians and cyclists.
    A handful of American cities have taken advantage of the concept, including San Francisco, New York. Portland and El Paso.
  • 158. Lenders pick someone they'd like to help, and make the loan of their choice through the site.
    With the premise, “reliable CLEAN ENERGY is key to fighting poverty” Energy in Common, New York-based nonprofit, finds microloans bringing green energy to people in need.
  • 159. .
    11 minutes, the average time we spend thinking about any one issue consecutively.
     We work on an average of 10 projects per day, spending total of 33 minutes per project. Yet we don’t even spend that 33 minutes consecutively. Instead, we switch from one project to another. The actual average “work segment” is: 11 minutes.
    Study by University of California, “Constant, Multi-tasking Craziness” by Victor M. González and Gloria Mark
  • 160. We’ve invested heavily to recruit GREAT THINKERS, BUT increasing slips in manufacturing and lack of other industry innovation leads to non-traditional business practices like carving out time to THINK!
  • 161. Look for more internal business “Think-Tanks”
    We’ve invested heavily to recruit GREAT THINKERS, BUT increasing slips in manufacturing and lack of other industry innovation leads to non-traditional business practices like carving out time to THINK!
  • 162. Phone Numbers, No more!
    Ok, bit extreme but will definitely dial less as Skype, Google Voice and Facebook offer additional voice connecting services.
    It will be a long time before phone numbers vanish. At some point, dialing may seem like supreme privacy.
  • 163. For more information on specific industry
    trends or how to incorporate into your marketing strategy contact @ Tami Honesty
    Request for speaking engagements, corporate meetings or conference:
    Tami Honesty, 469.422.0121
    tami@tamihonesty.com
    Linkedin, search Tami Honesty
    www.THonestTruth.com