About The author of a book: "Marketing of great opportunities"
If you look for new competitive advantage for your company.
If you in charge of sales and you don’t have enough leads or you don’t convert your leads into customers.
If you in charge of lead campaigns and their efficiency is unsatisfactory.
If you in charge of marketing budget and you want prove your real ROI from your spending.
If you want to use your customers data to prepare your leads to buy.
Grzegorz Urban areas of expertise:
Demand Generation (leads generation campaigns) & Marketing Automation
Revenue Management (pricing, price strategy, profitability, ROI calculation)
Sales optimization and effectiveness