Figures The Hague• Inhabitants 501.000• Inhabitants region 1.514.000• Office space 4.3 mil m2• Central government 1.5 mil m2• Housing Units 233.000• Visitors Inner City 33 million
THE HAGUE Strong points• Royal City• Capital City• Home to over 150 multinational businesses and headquarters• Beach resort• Two airports within 40 km• Close to the largest European harbour• City of Music and Dance• Historic AND Modern City Centre
Marketing (Brand)Second UN city International Peace Palace International Criminal Court OPCW Yugoslav TribunalBusiness themes: Security, Energy, ICT, FinanceOverall theme:International City of Peace and Justice
Marketing (Activation)• Strong political commitment; local and nationally• West Holland Foreign Investment Agency• The Hague International Centre• International comparison and contacts• International advisers• International Logo• Business campaign
Living in The Hague regionAffordable housing in different spheres: eg modern,monumental87% of the employees at international organisations live inThe Hague regionInternational Health Centre The Hague as a gateway for theinternational communityLow crime rate
Programme City 2010 - 2020• To redevelop Cultural infrastructure• Preparation of Cultural Capital 2018• To increase number of housing units• To redevelop Grote Marktstraat into the International Shopping Boulevard• To further develop University facilities• Improvement of Public Space
Tentative Conclusion• The choice of becoming International City of Peace and Justice has given a strong boost to the local economy• Surveys underline this• Many new investments in the International Zone and the Inner City 2011 - 2016• Culture, housing, health care and leasure are important features
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