Debra Mountford. Local Development Benefits from Staging Global Events
Local Development Benefits From Staging Global Events Debra MountfordMoscow 2011 1
OECD LEED: Global Events and Economic Development "Local Development Benefits from Staging Global Events” (2008) • EXPO • Petroleum Congress • City of Culture • Summer Olympic Games • Winter Olympic Games • FIFA World Cup • Americas Cup • G7 & 8 Summit • EU Summit • Earth Summit
Questions our work considers• Why are large scale global events still important?• What are the likely benefits for cities of hosting events?• What makes global events successful and how can cities maximise local benefits from hosting them?• Do different types of event yield distinctive benefits?• How can hosting more than one event benefit a city?• What are the benefits for cities of bidding (and mot always winning)? 3
Benefits?• Primary benefits: – Alignment with sector and economic strategies. – Private-public investment partnerships. – Image and identity impacts attracting population, investment, or trade. – Structural expansion of visitor economy and supply chain. – Environmental impacts, both in built and natural environments.• Secondary benefits: – Post event uses of improved land and buildings. – Connectivity and infrastructure legacies. – Labour market impacts and social/economic inclusion. – Secondary impacts in the property market. – Global positioning and project management capability. 4
Hosting Major Events.Why do nations and cities host major events?• Do people want to visit any more?• Can they make money?• A boost for the visitor economy?• A moment of exposure: media?• New investment, infrastructure, and facilities?• A new identity for the city?• New rules of engagement?• Local benefits for people/firms/communities?• National prestige and profile?• Can nations and cities re-position themselves?• Aligning priorities? 5
What can events do for a city? • Platform for leadership • Legacy of amenity and infrastructure • Investment – short- and long-term. • Visitor economy • Social impact • Benefits to the public and private sector • Image and identity / brand • Future events • Internal governance, organisation, and co- ordination • Impact on relations with the rest of the country • Strengthen international links • Turin, Barcelona, Sydney, London, Sochi…. 6
Developing a clear and effective legacy Breadth of legacy benefits: • Visitor Economy • Transport and urban infrastructure • Cultural infrastructure • Sporting infrastructure • Visible legacy • City image, marketing and positioning • Business interest and investment • Science, Research, Education, Innovation. • Managerial and events strategy development 7
Making the most of event hosting • Barcelona 1992 Olympics • Sydney 2000 Olympics • Turin 2006 Winter Olympics • South Africa 2010 World Cup • Vancouver 2010 Winter Olympics • London 2012 Olympics • Brazil 2014 World Cup • Rio 2016 Olympics • Host needs to know what it wants ……… and have dedicated team to achieve it. 8
Russian cities open to the world Sochi Winter Olympics 2014 13 Cities World Cup 2018 Kaliningra Kazan Krasnodar Moscow Nizhni-Novgorod Rostov-On-Don Samara Saransk Sochi St Petersburg Volgograd Yaroslavl Yekaterinburg 9
Conclusionsi. Locates/positions the country internationally.ii. Unify the country around a purpose.iii. Nation building and international development.iv. High visibility, prestige, and status.v. Real deadlines avert avoidance.vi. Makes local investment a national priority.vii. Accelerates pace of change and delivery.viii. Collaboration with other places.ix. Changes rules of engagement.x. Builds confidence in the long term. 10
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