EDITORIALS
by Saurabh Deshpande
DEFINITION OF EDITORIAL
 “Usually a brief article written by an editor that
expresses a newspaper's or
publishing house's...
HISTORY OF THE EDITORIAL
 The origin of editorial can be traced as far
back as 1830. (Yaasa, 1996:9) This was the
period ...
 It is inspiring to note that modern newspapers
have expanded, dignified and enriched the
editorial page to the extent th...
 Opinion piece written by senior editorial staff
 Reflects opinion of periodical
 Evaluates important issues
 Publishe...
NATURE OF THE EDITORIAL
 Editorial writing belongs to the print media genre.
While other opinion pieces like articles, co...
QUALITIES OF A GOOD EDITORIAL
 Must carry an institutional flavour
 Language must be plain, unambiguous & easy to
unders...
THANK YOU
References -
 http://www.nou.edu.ng/noun/NOUN_OCL/pdf/jls
%20725.pdf
 http://www.businessdictionary.com
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Editorials

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Editorials

  1. 1. EDITORIALS by Saurabh Deshpande
  2. 2. DEFINITION OF EDITORIAL  “Usually a brief article written by an editor that expresses a newspaper's or publishing house's own views and policies on a current issue.” http://www.businessdictionary.com
  3. 3. HISTORY OF THE EDITORIAL  The origin of editorial can be traced as far back as 1830. (Yaasa, 1996:9) This was the period in which the term editorial was used as a label to designate a statement of the editor’s opinion. The word editorial was used then to refer to an article written by the editor. However, in 20th century, the coast of editorial became enlarged. This was so, because around this period, Newspaper across the world had designated a separate editorial page for editorials and letters to the editor. Also around this period, some newspapers started placing editorial in a left hand page, usually in front of the section.
  4. 4.  It is inspiring to note that modern newspapers have expanded, dignified and enriched the editorial page to the extent that it is been used to face lengthier opinions by columnists and guest writers. This trademark is known as op-ed, meaning opposite the editorial page.
  5. 5.  Opinion piece written by senior editorial staff  Reflects opinion of periodical  Evaluates important issues  Published on special page  Op-ed page is “Opposite to Editorial” page  Op-ed page contains opinion pieces by writers not directly affiliated to the publication  In certain countries (Italy, France), editorials are published on the front page
  6. 6. NATURE OF THE EDITORIAL  Editorial writing belongs to the print media genre. While other opinion pieces like articles, columns and essays are credited to individuals or joint writers, the editorial belongs to newspaper as an institution – a social institution (Ukonu 2005).  By nature, an editorial carries an institutional flavour. That is why in writing an editorial, terms like “we” or the name of the newspaper is often mentioned rather than “I” or the name of the writer.  It is an organizational affair and therefore all the credits or blames accruing from it must go to the institution or organization and not an individual.
  7. 7. QUALITIES OF A GOOD EDITORIAL  Must carry an institutional flavour  Language must be plain, unambiguous & easy to understand by the target readership  There is no room for verbosity and circumlocution. Words & phrases must be exact & precise  Persuasive techniques must be used  Must be well-researched  Must be based on facts and not speculations
  8. 8. THANK YOU References -  http://www.nou.edu.ng/noun/NOUN_OCL/pdf/jls %20725.pdf  http://www.businessdictionary.com
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