”	
  How	
  Can	
  Communities	
  Shape	
  Economic	
  
Development	
  and	
  Create	
  Quality	
  Jobs?	
  ”	
  
March	
 ...
UH	
  News	
  
Welcoming	
  Ellen	
  Wu	
  as	
  our	
  new	
  ED	
  and	
  	
  
Tony	
  Roshan	
  Samara	
  as	
  our	
  ...
Our	
  Approach	
  
•  Policy	
  Advocacy	
  
•  Mobilizing	
  and	
  Educating	
  Community	
  
Coalitions	
  around	
  P...
The	
  BCLI	
  Model	
  
Train	
  
Place	
  
Connect	
  
Recruit	
  
1	
  
2	
  
3	
  
4	
  
The	
  Fellowship	
  
Deep	
  and	
  integrated	
  equity	
  knowledge	
  	
   Political	
  skills	
  
Power	
  structures...
Current	
  Issues	
  Series	
  
•  Network	
  
•  Critically	
  question	
  and	
  engage	
  
•  Share	
  your	
  perspect...
Belén	
  Seara	
  
SPUR	
  
San	
  Mateo	
  County	
  Union	
  Community	
  Alliance	
  
Center	
  for	
  Con6nuing	
  Study	
  of	
  the	
  ...
Today,	
  just	
  over	
  one	
  third	
  of	
  all	
  Bay	
  Area	
  
workers	
  are	
  low	
  and	
  moderate	
  wage-­‐...
Goal	
  1:	
  Improve	
  career	
  pathways	
  from	
  low	
  and	
  
moderate	
  wage	
  work	
  to	
  middle	
  wage	
  ...
508	
  
309	
  
505	
  
0	
  
100	
  
200	
  
300	
  
400	
  
500	
  
600	
  
$30	
  and	
  above	
   $18	
  to	
  $30	
  ...
 -­‐	
  	
  	
  	
  
	
  50,000	
  	
  
	
  100,000	
  	
  
	
  150,000	
  	
  
	
  200,000	
  	
  
	
  250,000	
  	
  
	
...
Therefore,	
  in	
  order	
  to	
  grow	
  middle	
  wage	
  
jobs,	
  you	
  have	
  to	
  grow	
  the	
  whole	
  econom...
OccupaFons	
  with	
  median	
  wages	
  below	
  $17.83	
  an	
  hour	
  in	
  the	
  East	
  Bay	
  
•  $15	
  to	
  $18...
0%	
  
10%	
  
20%	
  
30%	
  
40%	
  
50%	
  
60%	
  
70%	
  
80%	
  
90%	
  
100%	
  
All	
   >$18/hr	
   <$18/hr	
   <$...
So	
  it	
  is	
  important	
  to	
  improve	
  the	
  quality	
  of	
  
work	
  at	
  the	
  bobom	
  of	
  the	
  wage	
...
At	
  the	
  same	
  
6me,	
  we	
  have	
  to	
  
acknowledge	
  
that	
  lower	
  wage	
  
workers	
  live	
  	
  
every...
Lower	
  wage	
  jobs	
  
are	
  located	
  
everywhere.	
  
But	
  most	
  low	
  wage	
  workers	
  drive	
  (73%	
  for	
  low)	
  –	
  just	
  like	
  all	
  workers	
  (80%)	
  
...
Percent	
  of	
  a	
  county’s	
  residents	
  whose	
  job	
  is	
  in	
  the	
  county	
  they	
  live	
  in,	
  by	
  i...
Anu	
  Natarajan	
  
Jahmese	
  Myres	
  
Kung	
  	
  
Anu	
  Natarajan	
  
Vice	
  Mayor,	
  City	
  of	
  Fremont,	
  CA	
  
March	
  26,	
  2014	
  
Economic	
  Development	
...
Economic Development Strategies
for Creating Quality Jobs
A FREMONT CASE STUDY
Anu Natarajan
Councilmember, City of Fremon...
 Community support
 Regional context
 General Plan and Zoning in place
 Political will
 Business community partnershi...
2
COMMUNITY SUPPORT
3
REGIONAL CONTEXT
• Computer/Communications
Manufacturing
• Distribution/Logistics
• Biotechnology/Biomedical
• Clean Tec...
1
GENERAL PLAN/ZONING
5
POLITICAL WILL
6
BUSINESS COMMUNITY BUY-IN
7
LAND AVAILABILITY
Mission Bay,
San Francisco
Warm Springs Study Area
Moffett Field/NASA
Mountain View
8
TRANSIT CONNECTION
19th Street
• Employment
12th Street
City Center
• Employment
Lake Merritt
• Balanced
residential
and...
9
BUILDING THE WORKFORCE
Ohlone College Biotech Program
Laney College Manufacturing Institute
Unitek IT & Healthcare Progr...
10
Engineering Pathway for Silicon Valley/680 Corridor
Career training program related to H1-B visas to
create technologis...
11
WORKPLACE EFFORTS
Working Partnerships US - to grow the middle class
workforce in the Bay Area
Silicon Valley Manufactu...
Tesla
12
FREMONT’S SUPPLY CHAIN
Strong anchors, like Tesla and other large
manufacturers, result in growth of supply
chain...
13
CONTRACT MANUFACTURING
Db Control
Asteelflash
Quanta
Plexus
Mattson
Sonic
Corsair
I2A Technologies
Tesla
Synnex
Sanmina...
12
LOGISTICS/DISTRIBUTION
Increased demand for
logistics/distribution operations
with growth of Amazon and other
just-in-t...
15
BASE INDUSTRY/SPINOFFS
Semiconductor Link to
Clean Tech
(Sensors & M2M)
Communications
Solar
Energy Storage
Energy Effi...
16
WARM SPRINGS CATALYST
12
INNOVATION DISTRICT
12
INNOVATION WAY
WE ARE SOCIAL! SERIOUSLY.
www.Thinksiliconvalley.com
@ Fremont4Biz
@ Fremont Economic Development
Blog: Takes from Silicon...
Creating	
  Quality	
  Jobs:	
  
Oakland	
  Army	
  Base	
  
Jahmese	
  Myres	
  
East	
  Bay	
  Alliance	
  for	
  a	
  S...
East	
  Bay	
  Alliance	
  for	
  a	
  
Sustainable	
  Economy	
  
• Envision	
  a	
  just	
  economy	
  where	
  everyone...
Revive	
  Oakland!	
  
Coalition	
  
Army	
  Base	
  redevelopment	
  presented	
  a	
  huge	
  
opportunity	
  to	
  addr...
Why	
  the	
  Oakland	
  
Army	
  Base?	
  
• Decommissioned	
  in	
  the	
  1990’s	
  
• 400+	
  acres,	
  port-­‐adjacen...
Revive	
  Oakland!	
  
Demands	
  for	
  Quality	
  Jobs	
  
• Family-­‐suppor6ng	
  wages	
  
• Accessible	
  to	
  Oakla...
Strategy	
  to	
  Win	
  
• Organize	
  
• Policy	
  Development	
  
• Land-­‐use	
  and	
  economic	
  
development	
  pl...
A	
  Victory	
  for	
  Oakland	
  
The	
  Good	
  Jobs	
  Policy	
  Includes:	
  
•  	
  Project	
  Labor	
  Agreement	
  ...
Next	
  Steps,	
  
New	
  Campaigns	
  
• Turning	
  good	
  jobs	
  into	
  real	
  jobs-­‐	
  implementa6on	
  
	
  and	...
Thinking	
  Regionally	
  
• What	
  industries	
  have	
  a	
  significant	
  regional	
  
impact?	
  
• Where	
  is	
  th...
Feng	
  Kung	
  
Jobs	
  with	
  Jus6ce,	
  San	
  Francisco	
  
March	
  26,	
  2014	
  
”	
  How	
  Can	
  Communities	
  Shape	
  Economic	
  
Development	
  and	
  Create	
  Quality	
  Jobs?	
  ”	
  
March	
 ...
How can communities shape economic development and create quality jobs
How can communities shape economic development and create quality jobs
How can communities shape economic development and create quality jobs
How can communities shape economic development and create quality jobs
How can communities shape economic development and create quality jobs
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How can communities shape economic development and create quality jobs

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One of the keys to equitable economic development and creation of quality jobs is how we use land. Land use decisions drive everything from the type of jobs (service, manufacturing, tech) to quality of jobs to environmental impacts. The panel will analyze successful campaigns and explore key opportunities and coalition models for major impact throughout the region. Equitable economic development and quality jobs are the result of making the right decisions on land use involving the community.
How do we move from localized thinking to a regional approach for workforce and economic development?
How can advocates recognize opportunities?
What are the tools they can use to advance equitable development in their respective communities?

Moderator:
Belén Seara, Director of Community Relations, San Mateo County Union Community Alliance

Panelists:
Anu Natarajan, Vice Mayor of the City of Fremont
Feng Kung, Lead Organizer, Jobs with Justice San Francisco
Jahmese Myres, Senior Research & Policy Associate, East Bay Alliance for a Sustainable Economy (EBASE)

This panel is part of the Boards and Commissions Leadership Institute's (BCLI)
Current Issues Series of Urban Habitat.

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How can communities shape economic development and create quality jobs

  1. 1. ”  How  Can  Communities  Shape  Economic   Development  and  Create  Quality  Jobs?  ”   March  26th,  2014  
  2. 2. UH  News   Welcoming  Ellen  Wu  as  our  new  ED  and     Tony  Roshan  Samara  as  our  new  Land  Use  &  Housing   Associate  Director!       RP&E  Relaunch  Event:  Movements  Making  Media     March  27th,  6:30-­‐9:30,  @  EBCF       BCLI  Graduation-­‐  Celebrate  our  Fellows  &  Alumni!     April  5,  6-­‐8:30  @  EBCF     CJJC  launched  their  anti-­‐gentrification  report!    
  3. 3. Our  Approach   •  Policy  Advocacy   •  Mobilizing  and  Educating  Community   Coalitions  around  Policy   •  Training  Advocates  to  become  Decision-­‐ Makers  
  4. 4. The  BCLI  Model   Train   Place   Connect   Recruit   1   2   3   4  
  5. 5. The  Fellowship   Deep  and  integrated  equity  knowledge     Political  skills   Power  structures  and  influences   Commission  procedures  and  best   practices   SKILLS  KNOWLEDGE   NETWORK  
  6. 6. Current  Issues  Series   •  Network   •  Critically  question  and  engage   •  Share  your  perspective  with  our  speakers   •  Inform  your  communities  and  your  work  
  7. 7. Belén  Seara  
  8. 8. SPUR   San  Mateo  County  Union  Community  Alliance   Center  for  Con6nuing  Study  of  the  California  Economy  (CCSCE)   Working  Partnerships  USA   Bay  Area  Council  Economic  Ins6tute   Economic  Prosperity  Strategy   BCLI   March  26,  2014  
  9. 9. Today,  just  over  one  third  of  all  Bay  Area   workers  are  low  and  moderate  wage-­‐-­‐earning   less  than  $18  per  hour.   Source:  5-­‐year  2011  American  Community  Survey  (PUMS  data)   Project  goal  is  economic  mobility:  how  to  move  low   and  moderate  wage  workers  into  middle  income   jobs  (earning  at  least  $18  to  $30  per  hour)   2010! Share of total workforce! $30 and above! 1,196,090! 38%! $18 to $30 an hour! 850,210! 27%! Under $18 an hour! 1,126,860! 36%! Total! 3,173,160!
  10. 10. Goal  1:  Improve  career  pathways  from  low  and   moderate  wage  work  to  middle  wage  jobs.   Goal  2:  Grow  the  economy  in  the  Bay  Area,  with  a   parFcular  emphasis  on  growing  middle-­‐wage  jobs.   Goal  3:  Upgrade  condiFons,  parFcularly  for  workers  in   exisFng  low-­‐wage  and  moderate-­‐wage  jobs.     How  did  we  come  up  with  these  three  interconnected  goals?   To  accomplish  this  goal,  the  strategy  aims     to  accomplish  three  related  goals  
  11. 11. 508   309   505   0   100   200   300   400   500   600   $30  and  above   $18  to  $30  an  hour   Under  $18  an  hour   Bay  Area  Total  Job  Openings  2010-­‐20  (Thousands)   Source:  Employment  Development  Department   There  are  limited  numbers  of  job  openings   (from  growth  and  replacement)  in  the  middle.  
  12. 12.  -­‐          50,000      100,000      150,000      200,000      250,000      300,000      350,000      400,000     Upper   Low/Mod   Middle   Industries  with  the  greatest  number  of  middle  wage  jobs  (3-­‐digit  NAICS)   There  are  few,  if  any,  “middle  wage”  industries  –  and   there  are  middle  wage   jobs  across  the  en6re  economy  
  13. 13. Therefore,  in  order  to  grow  middle  wage   jobs,  you  have  to  grow  the  whole  economy  –       even  though  some  projec6ons  show  the   share  of  jobs  paying  middle  wages  will   decline.  
  14. 14. OccupaFons  with  median  wages  below  $17.83  an  hour  in  the  East  Bay   •  $15  to  $18   Office  clerks,  medical  assistants,  nursing  aides,  delivery   truck  drivers,  recep6onists,  shipping  clerks   •  $12  to  $15     Pre-­‐school  teachers,  janitors,  security  guards,  laborers,   groundskeepers,  cooks   •  $9  to  $12     Stock  clerks,  retail  salespersons,  home  health  aides,   cashiers,  maids,  child  care  workers,  bartenders,  food  prep   workers,  dishwashers,  counter  abendants,  fast  food  cooks,   and  waiters/waitresses   But  the  jobs  that  pay  less  than  $18  per  hour   are  not  going  away…and  will  likely  grow…  
  15. 15. 0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   All   >$18/hr   <$18/hr   <$11/hr   $11-­‐$18/hr   65+   55-­‐64   35-­‐54   19-­‐34   16-­‐18   Percent  of  Bay  Area  workers  at  different  wage  levels,  by  age  cohort,  2010   And  many  workers  earn  low  wages  throughout   their  en6re  working  lives.  
  16. 16. So  it  is  important  to  improve  the  quality  of   work  at  the  bobom  of  the  wage  scale   because  many  will  remain  there.  
  17. 17. At  the  same   6me,  we  have  to   acknowledge   that  lower  wage   workers  live     everywhere  –       They  are  not   concentrated  in   any  par/cular   neighborhood.  
  18. 18. Lower  wage  jobs   are  located   everywhere.  
  19. 19. But  most  low  wage  workers  drive  (73%  for  low)  –  just  like  all  workers  (80%)   0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   >  $18   <  $18   <  $11.25   101-­‐  Mins.   61-­‐100  Mins.   41-­‐60  Mins.   31-­‐40  Mins.   21-­‐30  Mins.   11-­‐20  Mins.   0-­‐10  Mins.   Bay  Area  commutes  in  minutes,  by  wage  level   So  a  higher  percentage  of  lower  wage  workers  tend  to   have  the  shorter  commutes  (nearly  60%  have   commutes  of  less  than  20  minutes).  
  20. 20. Percent  of  a  county’s  residents  whose  job  is  in  the  county  they  live  in,  by  income   0%" 10%" 20%" 30%" 40%" 50%" 60%" 70%" 80%" 90%" 100%" Alameda" Contra Costa" Marin" Napa" San Francisco" San Mateo" Santa Clara" Solano" Sonoma" low- and moderate wage" middle wage" above middle wage" People  that  commute  to  another  county  are  more   likely  to  have  a  higher  wage  than  people  who  don’t.  
  21. 21. Anu  Natarajan  
  22. 22. Jahmese  Myres  
  23. 23. Kung    
  24. 24. Anu  Natarajan   Vice  Mayor,  City  of  Fremont,  CA   March  26,  2014   Economic  Development   Strategies  for  Creating  Quality   Jobs:   A  FREMONT  CASE  STUDY  
  25. 25. Economic Development Strategies for Creating Quality Jobs A FREMONT CASE STUDY Anu Natarajan Councilmember, City of Fremont, CA
  26. 26.  Community support  Regional context  General Plan and Zoning in place  Political will  Business community partnership  Land availability 1 SIX FUNDAMENTAL ASSETS
  27. 27. 2 COMMUNITY SUPPORT
  28. 28. 3 REGIONAL CONTEXT • Computer/Communications Manufacturing • Distribution/Logistics • Biotechnology/Biomedical • Clean Technology • Health Services • Professional Services 30,360 NEW JOBS
  29. 29. 1 GENERAL PLAN/ZONING
  30. 30. 5 POLITICAL WILL
  31. 31. 6 BUSINESS COMMUNITY BUY-IN
  32. 32. 7 LAND AVAILABILITY Mission Bay, San Francisco Warm Springs Study Area Moffett Field/NASA Mountain View
  33. 33. 8 TRANSIT CONNECTION 19th Street • Employment 12th Street City Center • Employment Lake Merritt • Balanced residential and employment Fruitvale • Residential and local services Coliseum • Residential, industrial, special events San Leandro • Residential Bayfair • Residential and retail Hayward • Residential and civic mixed-use South Hayward • Residential Union City • Residential Fremont • Retail, hospital, residential Warm Springs/ South Fremont • TO BE DETERMINED Milpitas • Planned residential Berryessa • Residential
  34. 34. 9 BUILDING THE WORKFORCE Ohlone College Biotech Program Laney College Manufacturing Institute Unitek IT & Healthcare Programs Alameda College Logistics/ Supply Chain Management Degrees
  35. 35. 10 Engineering Pathway for Silicon Valley/680 Corridor Career training program related to H1-B visas to create technologist jobs for 300 to 400 over 5 years WIBs (Alameda, Work2Future & Contra Costa) United Way & Cities of Fremont, Hayward, Livermore, Newark & San Jose Education Partners and Employers INITIATIVES
  36. 36. 11 WORKPLACE EFFORTS Working Partnerships US - to grow the middle class workforce in the Bay Area Silicon Valley Manufacturing Roundtable - to connect the workforce with colleges and employers Design It–Build It—Ship It - to grow an advanced manufacturing cluster in the East Bay BioMedical Manufacturing Network – to expand the existing biomedical manufacturing cluster
  37. 37. Tesla 12 FREMONT’S SUPPLY CHAIN Strong anchors, like Tesla and other large manufacturers, result in growth of supply chain and supporting industries.
  38. 38. 13 CONTRACT MANUFACTURING Db Control Asteelflash Quanta Plexus Mattson Sonic Corsair I2A Technologies Tesla Synnex Sanmina Sparqtron Essai Intematix Excelitas Bema
  39. 39. 12 LOGISTICS/DISTRIBUTION Increased demand for logistics/distribution operations with growth of Amazon and other just-in-time delivery businesses The Crossing @880
  40. 40. 15 BASE INDUSTRY/SPINOFFS Semiconductor Link to Clean Tech (Sensors & M2M) Communications Solar Energy Storage Energy Efficiency/LEDs Smart Transportation
  41. 41. 16 WARM SPRINGS CATALYST
  42. 42. 12 INNOVATION DISTRICT
  43. 43. 12 INNOVATION WAY
  44. 44. WE ARE SOCIAL! SERIOUSLY. www.Thinksiliconvalley.com @ Fremont4Biz @ Fremont Economic Development Blog: Takes from Silicon Valley East
  45. 45. Creating  Quality  Jobs:   Oakland  Army  Base   Jahmese  Myres   East  Bay  Alliance  for  a  Sustainable  Economy   March  26,  2014   jahmese@workingeastbay.org  
  46. 46. East  Bay  Alliance  for  a   Sustainable  Economy   • Envision  a  just  economy  where  everyone  in  our   community  thrives   •   Build  power  for  those  communi6es  tradi6onally   excluded  from  the  prosperity  of  our  economy   • Strategies  for  crea6ng  quality  jobs-­‐-­‐        Raise  the  Floor  and  Open  the  Door      
  47. 47. Revive  Oakland!   Coalition   Army  Base  redevelopment  presented  a  huge   opportunity  to  address  Oakland’s  cri6cal  issues   by  crea6ng  quality  jobs     30-­‐member  coali6on  of  community,  workers,   youth,  faith  leaders,  and  unions    
  48. 48. Why  the  Oakland   Army  Base?   • Decommissioned  in  the  1990’s   • 400+  acres,  port-­‐adjacent   • Publically  owned,  public  investment  ($250m+)   • Developed  to  support  regional  economy   • Est.  to  create  4,000+  jobs  in  construc6on     and  warehousing   • Global  logis6cs  developer,  Prologis    
  49. 49. Revive  Oakland!   Demands  for  Quality  Jobs   • Family-­‐suppor6ng  wages   • Accessible  to  Oakland  residents   • Job  training  and  placement   • Reten6on  and  career  ladders   • Community  oversight    
  50. 50. Strategy  to  Win   • Organize   • Policy  Development   • Land-­‐use  and  economic   development  planning  processes   • Stakeholder  Process   • Internal  and  External  Pressure    
  51. 51. A  Victory  for  Oakland   The  Good  Jobs  Policy  Includes:   •   Project  Labor  Agreement  for  construc6on   •   100%  Oakland  Appren6ces   •   50%  Local  Hire   •   Living  wage  for  all  jobs   •   Ban  the  Box   •   Temp  agency  restric6ons   •   West  Oakland  jobs  resource  center   •   Community  Oversight  
  52. 52. Next  Steps,   New  Campaigns   • Turning  good  jobs  into  real  jobs-­‐  implementa6on    and  enforcement   • Lir  Up  Oakland:  November  ballot  ini6a6ve  for    $12.25  and  paid  sick  days  for  all  workers   • Regional  opportuni6es-­‐    Replica6ng  Army  Base  wins  on  other  projects    Berkeley,  Richmond  and  South  Bay  min  wage  
  53. 53. Thinking  Regionally   • What  industries  have  a  significant  regional   impact?   • Where  is  the  expected  job  growth?   • Which  projects  have  regional  oversight  or   regional  public  investment?   • Where  is  there  ac6ve  organizing  or  real   opportuni6es  and  momentum  to  organize?  
  54. 54. Feng  Kung   Jobs  with  Jus6ce,  San  Francisco   March  26,  2014  
  55. 55. ”  How  Can  Communities  Shape  Economic   Development  and  Create  Quality  Jobs?  ”   March  26th,  2014  

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