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Daddy Academy WWW (What Women Wants) - Red Mark Indonesia

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It's a Reality TV Show. This is the first “family value discovery project” in the world. A week end training centre for the men / husbands to become better, more proactive and more compassionate ...

It's a Reality TV Show. This is the first “family value discovery project” in the world. A week end training centre for the men / husbands to become better, more proactive and more compassionate partners in women’s lives.
The Academic Centre is located at a beautiful scenery in a “destination no where” area. And is just near us.
The complex will only have “one entry - one exit”/ limited access hospitality resort

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Daddy Academy WWW (What Women Wants) - Red Mark Indonesia Daddy Academy WWW (What Women Wants) - Red Mark Indonesia Presentation Transcript

  • a branded content tv show +360degrees integrated experience
  • # release for any interested
    SUPER BRAND
    season I – 26 x 30’ eps
  • WhatWant
    3D insights report
    Women
    Findings are courtesy of 3D research
  • WOMEN AGE
    Buying decision maker; (across categories)
    Putting family above all else.
    Needs variety in life.
    Likes to be appreciated in life.
    the most SEXY
    MARKET
    TO TAP IN
    Findings are courtesy of 3D research
  • How can we get inside of the women’s minds?
    Being woman
    Understanding the needs of women
    Findings are courtesy of 3D research
  • What women like to do ?
    Shopping
    Salon / Beauty Parlor
    Talk with friends
    Taking care of the family
    Valuable time with family
    Taking their child to school
    Going to the mall
    Arisan
    Fitness
    WOMEN
    WORLD
    EXPERIENCE
    Findings are courtesy of 3D research
  • WOMEN EXPERIENCE
    the most interesting &charming stories are . ..
    THEIR
    STORIES . . . . . . . .
    Findings re courtesy of 3D research
  • Campaign Insights of “What Women Want”
    Common situations has shownthat women are fed up with 4 (four) things
    Findings are courtesy of 3D research
  • Campaign Insights of “What Women Want”
    1. They are disappointed with the men in their lives...
    Findings are courtesy of 3D research
  • Campaign Insights of “What Women Want”
    2. Women simply wish that men could be a little more helpful around the house.
    Findings are courtesy of 3D research
  • Campaign Insights of “What Women Want”
    3. They do not like consumer goods brands which continue to create advertising that portray women in stereotypical / cliched ways.
    Findings are courtesy of 3D research
  • Campaign Insights of “What Women Want”
    4. They badly demand from husbands to know how to handle their children and how to initiate help.
    Findings are courtesy of 3D research
  • Campaign Insights “What Women Want”
    Most women said that
    the sexiest man
    is when they “know-how” to handle / take care of their children
    properly.
    Findings are courtesy of 3D research
  • We quickly understood...
    ...that communications are needed to break the conventional category . ...that the female consumer target audience needs to be engaged in a better than the usual way....that reflecting the reality of their livesare unique and is an entertaining way to reach and inspire the female target audience.
    Findings are courtesy of 3D research
  • Wh a t
    Women
    Wa n t
    Connecting...
    emotionally
    Findings are courtesy of 3D research
  • Findings are courtesy of 3D research
  • is introducing
    the big idea...
    Findings are courtesy of 3D research
  • DADDYACADEMY
    REALITY TV SHOW
  • the
    academialogue
  • 21
    Reality Bites!
    .. looking out the perfect men for..
    21
  • 22
    be the
    Super
    Dad...
    22
  • 23
    DADDY ACADEMY
    Supports
    Women...
    23
  • 24
    Is the first “family value discovery project” in the world.
    A week end training centre for the men / husbands to become better, more proactive and morecompassionate partners in women’s lives.
    The Academic Centre is located @ a beautiful scenery in a “destination no where” area. And is just near us.
    The complex will only have “one entry - one exit”/ limited access hospitality resort
    DADDYACADEMY
    24
  • The Mission
    “DADDY ACADEMY”
    Provides "tools" to motivate husbands to perform better both in and outside the home,
    25
    25
  • The Mission
    “DADDY ACADEMY”
    REALITY TV SHOW
    He becomes an advocate for women
    Teaching men ways to be not only better husbands - but to become better men, eventhe “best DADDY”.
    26
    26
  • 27
    “DADDY ACADEMY”
    REALITY TV SHOW
    The first time the “great DADDYs” who are “real actors” will step into real life and interact with real people.
    This is particularly noteworthy because this is a real reality show with real contestants, not actors.
    27
  • 28
    “DADDY ACADEMY”
    REALITY TV SHOW
    This is not a "parody/satire" of a reality show as some other ad agencies have created, nor simply a sponsorship with product placement.
    28
  • 29
    “DADDY ACADEMY”
    REALITY TV SHOW
    This is true branded entertainment that was born from the heart of the brand, with content that includes real issues that are relevant to the female consumer target audience.
    29
  • “DADDY ACADEMY”
    THE ACADEMY PRINCIPAL
    & THE TRAINERS
    One of the unique aspect of the project is that trainerscelebrity couples are real husband and wife teams.
    These couples (also co producers) will bring the show to life.
  • 31
    ONLINE/WEBISODES
    “DADDY ACADEMY”
    Our targeted women ( between the ages of 30 and 54) are very busy with work and taking care of their family and home, but spend a lot of time online.
    By providing content that they can seek out "on-demand," and on their own terms, we further demonstrated our deep understanding of these women and their needs-- not only in the message but also how they receive the message.
    31
  • 32
    “DADDY ACADEMY”
    REALITY TV SHOW
    It is also important to note that there are no shortcuts taken in the development of the show just because it will also be created for an interactive and reality environment.
    32
  • 33
    “DADDY ACADEMY”
    REALITY TV SHOW
    The Next Step...
    development
    episode mechanism / scenario
    technical details of the show
    location of the academyrules
    qualifying couples
    selection process
    33
  • “DADDY ACADEMY”
    REALITY TV SHOW
    The process, the quality of the crew, right down to having a psychologist on set, was exactly the same as any quality reality show created for TV.
    (perhaps less cameras and a compressed production schedule.
  • “DADDY ACADEMY”
    REALITY TV SHOW +
    PUBLIC GATHERING +
    24.7 ONLINE WEBISODES
    Ideation+Conceptor: UkiUtama
    Executive Producer : B o w i egus Sudradjat
    Producer : Yennyta Gusman
    Creative Director : Tony SiahaanDonny
    Writers/Research : Zarra ZettiraDimas Akira
    Psychologist : TikaBisono
    Co Producers : Zarra Zettira
  • Thank you for your time,and we look forward working with you...
  • @2010