Social Media Marketing Basics

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http://www.upwardaction.com - Learn a basic strategy for using social media marketing in your nonprofit organization or small business. Presented by Tasha (TC) Cooper Coleman, Esq. on March 19. 2010 for the New Jersey Chapter of the Association of Women in Communications.

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Social Media Marketing Basics

  1. 1. + Beyond Bright & Shiny: Social Media Marketing for Accelerated Success Upward Action LLC www.UpwardAction.com
  2. 2. + Stand Out Get Noticed Influence Others © 2010 UpwardAction | www.UpwardAction.com
  3. 3. + To Influence Others … PAPS  People  Action  Places  Strategy © 2010 UpwardAction | www.UpwardAction.com
  4. 4. + Be Strategic (key principles)  Add value  Develop relationships  Engage  Reinforce your brand message  Influence © 2010 UpwardAction | www.UpwardAction.com
  5. 5. + Keywords Rule!  Google Keyword Research  https://adwords.google.com/select/ KeywordToolExternal  Establish Google Alerts  http://www.google.com/alerts © 2010 UpwardAction | www.UpwardAction.com
  6. 6. + The BIG Three   LinkedIn   Twitter   Facebook © 2010 UpwardAction | www.UpwardAction.com
  7. 7. + Leveraging LinkedIn   50+ Million Users   Increase Your Credibility   Expand Your Visibility   Build Your Network   Search Engine Optimization © 2010 UpwardAction | www.UpwardAction.com
  8. 8. + Optimize Your LinkedIn Profile http://www.LinkedIn.com/in/tccoleman © 2010 UpwardAction | www.UpwardAction.com
  9. 9. + LinkedIn – Best Practices  Lead Generation  Market Research  LinkedIn Applications  http://Slideshare.com  http://ScribD.com  http://TripIt.com © 2010 UpwardAction | www.UpwardAction.com
  10. 10. + Twitter Power  100+ Million Monthly Users  Wildly popular with smart phones  Mature Audience  Indexed by Google © 2010 UpwardAction | www.UpwardAction.com
  11. 11. + Twitter – Best Practices  Add Value  Inform  Educate  Entertain  Inspire © 2010 UpwardAction | www.UpwardAction.com
  12. 12. + Twitter – Down to Business © 2010 UpwardAction | www.UpwardAction.com
  13. 13. + Twitter Down to Business http://www.twitter.com/upwardaction © 2010 UpwardAction | www.UpwardAction.com
  14. 14. + Facebook for Business  400+ Million Users  Most visited website in the world  Personal Profiles  Fan Pages  Groups vs. Fan Pages  Indexed by Google © 2010 UpwardAction | www.UpwardAction.com
  15. 15. + Facebook – Adding Value © 2010 UpwardAction | www.UpwardAction.com
  16. 16. + Facebook – Adding Value © 2010 UpwardAction | www.UpwardAction.com
  17. 17. + Facebook – Adding Value © 2010 UpwardAction | www.UpwardAction.com
  18. 18. + Pulling it all together!  http://Google.com/Alerts  http://HootSuite.com  http://TweetDeck.com  http://www.Ping.fm  http://Budurl.com © 2010 UpwardAction | www.UpwardAction.com
  19. 19. + Upward Action LLC www.UpwardAction.com www.UpwardActionToday.com © 2010 UpwardAction | www.UpwardAction.com

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