eden strategy institutewww.edenstrategyinstitute.com   COPYRIGHT Eden Strategy Institute 2012
create happiness by appreciating & sharing the little things in life     WHY               WHO                     HOW    ...
Competitive Position                                                                   Live                               ...
Possible revenue streams                                                                       Stage IV                   ...
1. HAPPINESS PUSH: Prompts in your neighbourhood                       Happifyer                                          ...
2. HAPPINESS PULL: Looking for Happifiers?                                Your own hotspots:                              ...
3. UPLOAD FORM: Noticing the Little Things                                     Nudge genuine happiness                    ...
4. PATTERN LOGGING: Encourage positive behaviors                                Positive reinforcement when auto-logging  ...
5. MY HAPPY JOURNAL: Relive my happiest momentswww.edenstrategyinstitute.com   COPYRIGHT Eden Strategy Institute 2012
6. YOUR HAPPY JOURNAL: Learn what makes my     loved ones Happywww.edenstrategyinstitute.com   COPYRIGHT Eden Strategy Ins...
7. MY HAPPY CIRCLE: Happifyers and Happifyees!www.edenstrategyinstitute.com   COPYRIGHT Eden Strategy Institute 2012
8. EXPLORE HAPPINESS: What makes everyone else     Happy?                                Get inspired to create           ...
9. HAPPINESS REMINDERS: Happy remedials                                   Consistency principle                           ...
10. It’s up!                www.edenstrategyinstitute.com/happywww.edenstrategyinstitute.com   COPYRIGHT Eden Strategy Ins...
happify!
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happify!

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a happiness tracking app, recording happy moods, happiness triggers, and good memories

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happify!

  1. 1. eden strategy institutewww.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  2. 2. create happiness by appreciating & sharing the little things in life WHY WHO HOW HAPPINESS JOURNAL GEOTRACKING We’re not 1.9m busy happy. PMETs &City operators Higher Ed in don’t have SG+ whoemotional data may neglect by locations. the little SHARINGLet’s all boost things in life HAPPINESS happiness!
  3. 3. Competitive Position Live Happy:DYNAMIC HAPPINESS DEVELOPMENT 347 ratings Gratitude Journal: 3,254 ratings Path: 2,193 ratings Gratitude & Happiness Happiness Tips CBTReferee Foursquare: Bejewelled 2,068 ratings Positive Mappiness : 598 Thinking ratings Headspace LOCATION-BASED SOCIAL NETWORKING
  4. 4. Possible revenue streams Stage IV Stage III DATA PLAY • Users agree to privacy settings • ‘Live’ API (e.g. for early  • Transactions (e.g. 1‐touch  warning, service quality  taxi booking to Happiness  tracking) Stage II hotspots) • Trouble‐shooting (e.g. how  • Discount programs for  traffic /  healthcare /   Hotspots check‐ins weather / energy  Stage I • Reward programs for loyal  consumption / cell coverage  Happyfiers affects Happiness) • Premium version:  • Sponsored banner (e.g.  • Consulting:  • Skins Google Doodles) • Competitive benchmarking • Reminders • Sponsored links • Identifying new customer  • Community segments • Discounts, etc. • Customized Happiness • Free for first  100,000  Campaigns downloads? • Service recovery
  5. 5. 1. HAPPINESS PUSH: Prompts in your neighbourhood Happifyer Herd near you! instinct Show Dismiss Savings Convenience Call to actionwww.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  6. 6. 2. HAPPINESS PULL: Looking for Happifiers? Your own hotspots: Groupie or indy?www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  7. 7. 3. UPLOAD FORM: Noticing the Little Things Nudge genuine happiness Scrapbooking function for creative expression Link to socmed Altruism / Collectors’ obsession (Much more powerful than ‘Likes’!)www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  8. 8. 4. PATTERN LOGGING: Encourage positive behaviors Positive reinforcement when auto-logging behaviour patternswww.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  9. 9. 5. MY HAPPY JOURNAL: Relive my happiest momentswww.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  10. 10. 6. YOUR HAPPY JOURNAL: Learn what makes my loved ones Happywww.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  11. 11. 7. MY HAPPY CIRCLE: Happifyers and Happifyees!www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  12. 12. 8. EXPLORE HAPPINESS: What makes everyone else Happy? Get inspired to create Happiness Goals for yourself!www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  13. 13. 9. HAPPINESS REMINDERS: Happy remedials Consistency principle Needs fulfilment Call to Happy Action (Call/mail)www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
  14. 14. 10. It’s up! www.edenstrategyinstitute.com/happywww.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012

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