Future Platform for EZ-Link                  Tang Yu Feng                   Pan Chun Lei                   24 June 2012
/    What is the future we like to have?
/                                                 Targeted Audience – You & Me    Millions of similar person-journeys were...
/                                 Targeted Audience – Transportation Authority and Operator       The data can tell us wha...
/                                                                      Benefits of Bridging                               ...
/                                                                            The End    “Vote” for your favorite public tr...
/    How It Works
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Future Platform for EZ-Link

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an app for tying your EZ link card to charity donations

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  • Transportation Systems
  • Future Platform for EZ-Link

    1. 1. Future Platform for EZ-Link Tang Yu Feng Pan Chun Lei 24 June 2012
    2. 2. / What is the future we like to have?
    3. 3. / Targeted Audience – You & Me Millions of similar person-journeys were made in the past. The data can tell us how all those choices fare against each other. Crunching…crunching… Key criteria will be analyzed, you can make an informed decision.
    4. 4. / Targeted Audience – Transportation Authority and Operator The data can tell us what the overall demand is and how it is evolving. 120000 100000 Service 80000 SBS.BUS.SERVICE SMRT.SERVICE Transaction SMRT.BUS.SERVICE NEL.SERVICE 60000 CCL.SERVICE BPLRT.SERVICE SKGLRT.SERVICE PGLLRT.SERVICE 40000 20000 0 1AM 2AM 3AM 4AM 5AM 6AM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM 12AM Hour Make visible the shifting change in demand, or in supply and in emerging alternatives.
    5. 5. / Benefits of Bridging Effective Transportation Planning Data Better Informed Transporation Users EZ Links Platform to Influence Demand (Incentives, Rewards)
    6. 6. / The End “Vote” for your favorite public transportation choice - by making more use of it.
    7. 7. / How It Works
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