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    My project experiences My project experiences Presentation Transcript

    • Project Experiences
      Lee, Sung Eob
      Introduction
      Naver Office
      Samsung Power InfolinkNaver TV Widgets
      Qtag (Qualitative Tagging System)
      Revu.co.kr Review Sharing Meta-blog
      7Luck Casino Brand Website
      Estherapy Shopping Mall Website
      Samsung Iscreen IPTV Portal
      MBC Plus TV Portal Website
      SaveZone Brand Website
      Half Club Shopping Mall Website
    • Introduction
      Skilled Professional with more than three years of experience in the internet service field
      • Two more years of graduate studies in Human-computer interaction(HCI) in KAIST - Korea Advanced Institute of Science and Technology
      • Specialized in web service design and strategy
      • Strong inter-personal skill, communication and project management skill
      • Experienced a wide range of service media including TV, mobile, ubiquitous computing and the web
      • Currently serving Naver, one of the most successful web search giants in the history of the internet
      • Proven ability to design and strategize on-line productivity suite (Naver Office), one of the most complicated kinds of web services
    • 1.1 NaverOffice (Naver Word)
      (November 2008 – Present) Affiliation: NHN
      Naver Office is Naver’s on-line productivity suite, a counterpart of Google Docs.
    • 1.1 NaverOffice (Document Viewer)
      (November 2008 – Present) Affiliation: NHN
      Document reader (PC & Mobile) is also a part of Naver Office.
    • 1.2 Naver Office
      (November 2008 – Present) Affiliation: NHN
      Project Background
      Naver Office is the counterpart of Google Docs. It is fully web based and let users read, write and publish documents. It is aimed at assisting high quality document editing with free of charge. In addition, it allows easy document sharing and publishing by integrating with major Naver services such as mail, community and blog. Naver Office is a crucial part of Naver PWE (Personal Web Environment) strategy.
      Contributions
      • Experienced end to end service development life cycle
      • Established the service strategy and concept
      • Written reports on the project for executives
      • Delivered on-line productivity suite (word processor, spreadsheet, document viewer) specification
      • Outsourcing management (contract/communication/negotiation)
      • Led and directed UX designers to implement service strategy with consistency
      • Designed document viewer user interface wireframe and Ndrive (Naver’s on-line storage) integration (both web and mobile versions)
      • Experienced release management and marketing plan (planning/PR/etc.)
    • 1.3 Naver Office
      (November 2008 – Present) Affiliation: NHN
      The strategy for Naver Office is based on the concept of a Whole Product.
    • 2.1 Samsung Power Infolink Naver TV Widgets
      (February 2008 – August 2008) Affiliation: NHN
      Naver TV widgets are TV version of Naver services.
    • 2.2 Samsung Power Infolink Naver TV Widgets
      (February 2008 – August 2008) Affiliation: NHN
      Project Background
      Power Infolink is a TV widget platform for Samsung TVs. I have picked TV-friendly Naver services, then designed them for TV. Due to remote controller handling, the “TV friendliness” is defined by the degree of user engagement. Simple information push services such as weather, headline news, finance, movie and recipe were selected. At some point when users seem to adopt TV services, more complicated widgets were planned to deploy according to the following roadmap.
      search
      Shopping
      LBS
      Smart Program Guide
      <Naver TV Widget Production Roadmap>
      Contributions
      • Established the service strategy and concept
      • Written reports on the project for executives
      • Delivered Naver TV Widgets (Naver Kitchen, Naver News, Naver Movie, Naver Weather) specification
      • Designed user interface wireframes
    • 3.1 Qtag (Qualitative Tagging System)
      (November 2006 – February 2008) Affiliation: KAIST
      Research Background
      Tagging is putting short Freeform labels which describe an item. It became One of major means of categorization of Web contents. People also tag to describe or express personal opinions (aka. descriptive tags).
      <Tags tagged Paris Hillton’s album (Amazon.com) / Red underlined tags are example of tags which describe item>
      The Problem
      Tagging allows high degree of user freedom. It heavily relies on perceptions of people who tag, since no one share the same background; therefore, tags used for describing and expressing opinions are rarely shared. (less than 5% of its kind) User who tag “keeping america stupid” must had clear intention such as “Don’t buy this.” Tags such as “waste of money” may have the same intention, but different words are used and the intention which may be valuable to rest of users is scattered amongst rest of tags.
      The Hypothesis
      The chaotic pattern of descriptive tag use may be caused by high degree of freedom of tagging. If a new means for using tags for describing and expressing opinions is provided, the chance of sharing descriptive tags may be increased.
      The Solution: Qtag
      Qtag is tagging plus (+) and minus (-) signs in front of tags to express positive and negative opinions. By counting the numbers of positive and negative tags, overall public opinion can be gathered unlike the conventional tagging system.
      + paris hilton (10)
      + dance (10)
      + hot (41)
      - music (5)
      66 Positive Tags
      Positive Overall
      - disgusting(14)
      - crappy(11)
      - crappy (11)
      - waste of money (11)
      47 Negative Tags
      <An Example of Qtag Model>
    • 3.2 Qtag (Qualitative Tagging System)
      (November 2006 – February 2008) Affiliation: KAIST
      The following image is a Qtag test result. More than three hundred testers were participated.
      A review on Sanyo Xacti Video Camera is provided to testers before tagging.
    • 3.2 Qtag (Qualitative Tagging System)
      (November 2006 – February 2008) Affiliation: KAIST
      Research Contributions
      • Introduced a novel means of tagging for rating and self-expression
      • Statistically increased the number of unshared descriptive tags
      • Easily accepted by participants
      Qtag related Publications
      The results of this research is published various IEEE & ACM sponsored conferences.
      • (August 2009) “Using Qtag to Extract Dominant Public Opinion in Very Large-Scale Conversation” (with Taeksoo Chun, Steve Sankgki Han) 2009, Proceedings of IEEE Computational Science and Engineering 2009
      • (February 2008) “Qtag: tagging as a means of self-expression and harnessing collective opinion for VLSC (Very Large-Scale Conversation)” (Master’s thesis) 2008, KAIST
      • (October 2007) “Qtag: Tagging as a Means of Rating, Opinion-Expressing, Sharing and Visualizing” (with Dong Kwan Son, Steve Sangki Han) 2007, Proceedings of ACM SIGDOC 2007
      • (September 2007) “Qtag: Introducing the Qualitative Tagging System” (with Steve Sangki Han) 2007, Proceedings of ACM SIGWEB 2007, 35-36
    • 4. Revu.co.kr Review Sharing Meta-blog
      (January 2007 – February 2007) Affiliation: Opinity Asia pacific
      (acquired by WizWid.com)
      The first web service with Qtag system.
      Qtag based
      indexes
      Contributions
      • Experienced end to end service development life cycle
      • Established the service strategy and concept
      • Delivered revu.co.kr (a review sharing meta-blog) specification
      • Designed user interface wireframes
    • 5. 7Luck Casino Brand Website
      (November 2005 – January 2006) Affiliation: Right Brain Communications Inc.
      client: Korean Tourism Organization
      Contributions
      • Established the service strategy and concept
      • Delivered specification
      • Designed user interface wireframes
      • Experienced release management and marketing plan (planning/PR/etc.)
    • 6. Estherapy Shopping Mall Website
      (October 2005 – November 2005)
      Affiliation: Right Brain Communications Inc.
      client: Amore Pacific
      Contributions
      • Delivered specification
      • Designed user interface wireframes
      • Taken a part of writing the outsourcing proposal
    • 7. Samsung Iscreen IPTV Portal
      (July 2005 – September 2005)
      Affiliation: Right Brain Communications Inc.
      client: Samsung Electronics
      Contributions
      • Designed user interface wireframes
    • 8. MBC Plus TV Portal Website
      (April 2005 – July 2005)
      Affiliation: Right Brain Communications Inc.
      client: MBC Plus
      Contributions
      • Delivered specification
      • Designed use interface wireframes
      • Experienced release management and marketing plan (planning/PR/etc.)
      • Taken a part of writing the outsourcing proposal
    • 9. SaveZone Brand Website
      (January 2005–March 2005)
      Affiliation: Right Brain Communications Inc.
      client: MBC Plus
      Unity is the
      Contributions
      • Delivered specification
      • Designed user interface wireframes
      • Experienced release management and marketing plan (planning/PR/etc.)
      • Taken a part of writing the outsourcing proposal
    • 10. Half Club Shopping Mall Website
      (December 2004 – January 2004)
      Affiliation: Right Brain Communications Inc.
      client: SungDo Apparel
      Contributions
      • Designed user interface wireframes
      • Experienced release management and marketing plan (planning/PR/etc.)
    • Thank you.