To preserve and protect natural resources specially the water resource of the Nacientes Palmichal formed the Negro y Tabarcia rivers basin and assure the water supply for the habitants, agriculture and industrial production.
“ We believe that the winning companies of this century will be those that not only increase shareholder value, but increase social and environmental value.”
Carly Fiorina, CEO, Hewlett Packard
Nonprofit Leaders can leverage this enlightened business mentality
The UN Global Compact is the largest voluntary CSR initiative with over 5000 members (short video)
CSR means aligning business operations with fundamental and universal values:
Anti-corruption & transparency
Some drivers moving business towards CSR practices include: Growing investor pressure
Some of the benefits experienced by businesses adopting CSR measures
Enhanced brand image and reputation
Increased sales and customer loyalty
Greater productivity and quality
More ability to attract and retain employees
Better use of renewable resources
Product safety and decreased liability
Improved Financial Performance
Discussion Questions inspired by ‘Capitalizing on Convergence’
Do you have some concerns with CSR?
What can nonprofits learn from businesses?
What can businesses learn from nonprofits?
A conceptual framework for looking at corporate alliances Loss making Break even Profitable Mission enhancing Mission neutral Mission interfering Consider Yes Yes No ? Yes No! No Scrutinize Source: Corporate partnerships: A Guide for the nonprofit manager. The national center on nonprofit enterprise
Some options for corporate-nonprofit alliances
Event sponsorships – financial or other contribution in exchange for recognition
Transaction-based promotion: Donation in direct proportion to sales revenue. E.g AmEx.
Direct sales – partner with business to sell products under their own name
Solicited donations – corporations help solicit donations by using their own channels
Product approvals – lending your “seal of approval” to corporate products for a % of sales (royalty)
Shared resources – pro bono work by corporations
Source: Corporate partnerships: A Guide for the nonprofit manager. The national center on nonprofit enterprise
Alliances should be structured as a win-win arrangements
Nonprofit leaders should ask themselves the following questions when thinking about building alliances:
What is our image?
Do we have brand recognition?
Is our cause especially attractive to certain industries/companies?
Is our target audience particularly relevant to certain corporations?
Are we local, national, or int’l?
Do we have board members we could leverage?
Proactively develop a strategy for corporate alliances
Does your nonprofit organization have a natural corporate partner profile? (Workshop in small groups – pick one person to volunteer his/her org.)
Which alliance model might make sense for you? (see last 2 slides and go through the 6 questions)
Come up with a specific corporate partnership opportunity for your nonprofit organization
How does your idea present a ‘win’ for the business?
What benefits does your organization get?
What internal obstacles may you face?
How could you initiate such an alliance while mitigating the risks?
Cause-related marketing – and its difference from CSR
Cause-related marketing (CRM) is defined as the public association of a for-profit company with a nonprofit organization, intended to promote the company's product or service and typically to raise money for the nonprofit. CRM is generally considered to be distinct from corporate social responsibility – why?
Source: The Foundation Center http://fdncenter.org/learn/faqs/html/cause_marketing.html