Storytelling Gunter Boutsen

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How to write a compelling story.

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  • Match; Tastelink\n
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  • With in-your-face friends' tallies, status updates and photos of happy-looking people having great times, Facebook pages can make some kids feel even worse if they think they don't measure up.\n
  • CURATING CONTENT\n
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  • Parrot \n
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  • WORKFLOOR\n
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  • We are so hungry for narrative and causality, that if we cannot find it, we will impose it where none actually exists. We reorder not only the facts of the present to create structure, pattern and sense, but we reorder the facts of our own pasts in order to creative an emotionally satisfying narrative, revisiting and restructuring one’s personal narrative. \n
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  • Movie marketing: is it worth the babysit\n
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  • Storytelling Gunter Boutsen

    1. 1. STORYTELLING
    2. 2. ATTENTION
    3. 3. SHARE
    4. 4. SHARE WHAT THEY KNOW, DO, LIKE, BUY
    5. 5. CONNECT WITHIN THEIR COMMUNITY
    6. 6. HOMOPHILY
    7. 7. MUM
    8. 8. FACEBOOK DEPRESSION
    9. 9. STATUS (INFLUENCER)
    10. 10. MORE
    11. 11. FACTS
    12. 12. LISTS
    13. 13. FIRST
    14. 14. GOSSIP
    15. 15. KNOW SOMEBODY
    16. 16. RELATE/IDENTIFY WITH
    17. 17. SO AS A COMPANY
    18. 18. SHARE KNOWLEDGE
    19. 19. PORTRAY PEOPLE(BUZZ IS ALWAYS ABOUT
    20. 20. JOIN A CAUSE
    21. 21. BUILD SURPRISE(SURPRISE ECONOMY)
    22. 22. SHARE INNOVATION
    23. 23. TELL A LINEAR STORY(STORY PLOT CHARACTER)
    24. 24. WATERCOOLER STORY
    25. 25. STORIES ARE THECONSEQUENCES OF OUR
    26. 26. THE CONSUMER AS A STORY ASSEMBLER
    27. 27. MINUTAE
    28. 28. FLOW OF THOUGHTS
    29. 29. VISUAL STORYTELLING
    30. 30. ENGAGE
    31. 31. Why do they back ? No 19% I don’t know Yes 16% 65% YesPercentage of people seeing the decliningrevenue in the print media as having a negativeeffect on content
    32. 32. Why do they back ? No 13% I don’t know 8% Yes Yes 78%Percentage of people believing original storiesdon’t get told anymore
    33. 33. How do they find us ? 3% None Less than 10 people 8% Between 10 and 50 p 12% Between 50 and 100 17% More than 100 peopLess than 10 people 60%Amount of people a backer has told that he/shehas backed a project
    34. 34. PITCH
    35. 35. “Backers on Emphas.is will get to meet the photojournalist and then ride along virtually as they sneak through border check points andembed themselves with rebel groups.”• Harvard’s University Nieman Journalism Lab
    36. 36. THANK YOUgunter.boutsen@emphas.is

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