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Competing with AWS, 
Microsoft, Google 
and winning. 
Antti Vilpponen 
CEO, UpCloud
IaaS Market Size (USD, Billions) 
30 
23 
15 
8 
2010 2011 2012 2013 2014 2015 2016 
Source: Gartner
Industry veterans with 
100+ years of experience. 
DCs in Helsinki and London. 
Cash flow positive + very strong growth.
“I think that if you’re not already spending a lot of 
capital in the order of four or five billion dollars each 
year to just grow your cloud, probably it’s a little too late 
to enter the market. I mean, that’s the entry barrier.” 
Satya Nadella, CEO, Microsoft 
gigaom.com
Slush 2014: Competing with AWS, Microsoft, Google and winning
The cloud is not a commodity.
We are valued through 
our actions as well as the 
experience and service we offer.
Focus on the essential.
Where do we build the most value?
Performance, Price, 
Redundancy and Privacy.
Cloud server storage performance comparison by ServerBear 
90 000 
75 000 
60 000 
45 000 
30 000 
15 000 
UpCloud DigitalOcean Google 
Compute Engine 
Microsoft 
Azure 
Amazon 
Web 
Services 
Read IOPS Write IOPS
Company UpCloud DigitalOcean Google Cloud Engine Microsoft Azure Amazon Web Services 
VM 4 CPU, 8GB RAM $ 80 / mo 
(4 CPU, 8GB Memory) 
n1-standard-4 
(4 CPU, 15 GB memory) 
D4 
(4 CPU, 15GB RAM) 
c3.xlarge 
(4 CPU, 7.5GB RAM) 
Storage MaxIOPS (100 GB) SSD (80GB) Persistent SSD 500GB D4 SSD 250GB EBS Provisioned IOPS 
(134GB) 
AZ London Amsterdam europe-west1-a N Europe Ireland 
Price per 
month 63.00 € 63.00 € 228.00 € 379.00 € 377.00 €
Company UpCloud DigitalOcean Google Cloud Engine Microsoft Azure Amazon Web Services 
VM 4 CPU, 8GB RAM $ 80 / mo 
(4 CPU, 8GB Memory) 
n1-standard-4 
(4 CPU, 15 GB memory) 
D4 
(4 CPU, 15GB RAM) 
c3.xlarge 
(4 CPU, 7.5GB RAM) 
Storage MaxIOPS (100 GB) SSD (80GB) Persistent SSD 500GB D4 SSD 250GB EBS Provisioned IOPS 
(134GB) 
AZ London Amsterdam europe-west1-a N Europe Ireland 
Price per 
month 63.00 € 63.00 € 228.00 € 379.00 € 377.00 € 
Times more 
expensive 1x 1x 3.6x 6.0X 6.0x
Company Service Guarantee Eligibility for compensation Compensation 
UpCloud 100 % >5min 50x 
CloudSigma 100 % >15min 50x 
ElasticHosts 100 % >15min 100x 
Rackspace 100 % >30min 5% of monthly fees 
ProfitBricks 99.99% >30min 5% of monthly fees 
DigitalOcean 99.99% Not mentioned 1x 
AWS 99,95% or 99% 2 or more zones down 10% or 30% of monthly fees 
Azure 99,95% or 99% Monthly threshold 10% or 25% of monthly fees
Slush 2014: Competing with AWS, Microsoft, Google and winning
Performance 
Price 
Redundancy 
Privacy 
✓ 
✓ 
✓ 
✓
Slush 2014: Competing with AWS, Microsoft, Google and winning
Slush 2014: Competing with AWS, Microsoft, Google and winning
US-CHI1 
UK-LON1 
FI-HEL1
MaxIOPS now in 
General Availability in 
Helsinki, London and Chicago.
Free trials available at stand.
Thank You 
www.upcloud.com

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Slush 2014: Competing with AWS, Microsoft, Google and winning

  • 1. Competing with AWS, Microsoft, Google and winning. Antti Vilpponen CEO, UpCloud
  • 2. IaaS Market Size (USD, Billions) 30 23 15 8 2010 2011 2012 2013 2014 2015 2016 Source: Gartner
  • 3. Industry veterans with 100+ years of experience. DCs in Helsinki and London. Cash flow positive + very strong growth.
  • 4. “I think that if you’re not already spending a lot of capital in the order of four or five billion dollars each year to just grow your cloud, probably it’s a little too late to enter the market. I mean, that’s the entry barrier.” Satya Nadella, CEO, Microsoft gigaom.com
  • 6. The cloud is not a commodity.
  • 7. We are valued through our actions as well as the experience and service we offer.
  • 8. Focus on the essential.
  • 9. Where do we build the most value?
  • 11. Cloud server storage performance comparison by ServerBear 90 000 75 000 60 000 45 000 30 000 15 000 UpCloud DigitalOcean Google Compute Engine Microsoft Azure Amazon Web Services Read IOPS Write IOPS
  • 12. Company UpCloud DigitalOcean Google Cloud Engine Microsoft Azure Amazon Web Services VM 4 CPU, 8GB RAM $ 80 / mo (4 CPU, 8GB Memory) n1-standard-4 (4 CPU, 15 GB memory) D4 (4 CPU, 15GB RAM) c3.xlarge (4 CPU, 7.5GB RAM) Storage MaxIOPS (100 GB) SSD (80GB) Persistent SSD 500GB D4 SSD 250GB EBS Provisioned IOPS (134GB) AZ London Amsterdam europe-west1-a N Europe Ireland Price per month 63.00 € 63.00 € 228.00 € 379.00 € 377.00 €
  • 13. Company UpCloud DigitalOcean Google Cloud Engine Microsoft Azure Amazon Web Services VM 4 CPU, 8GB RAM $ 80 / mo (4 CPU, 8GB Memory) n1-standard-4 (4 CPU, 15 GB memory) D4 (4 CPU, 15GB RAM) c3.xlarge (4 CPU, 7.5GB RAM) Storage MaxIOPS (100 GB) SSD (80GB) Persistent SSD 500GB D4 SSD 250GB EBS Provisioned IOPS (134GB) AZ London Amsterdam europe-west1-a N Europe Ireland Price per month 63.00 € 63.00 € 228.00 € 379.00 € 377.00 € Times more expensive 1x 1x 3.6x 6.0X 6.0x
  • 14. Company Service Guarantee Eligibility for compensation Compensation UpCloud 100 % >5min 50x CloudSigma 100 % >15min 50x ElasticHosts 100 % >15min 100x Rackspace 100 % >30min 5% of monthly fees ProfitBricks 99.99% >30min 5% of monthly fees DigitalOcean 99.99% Not mentioned 1x AWS 99,95% or 99% 2 or more zones down 10% or 30% of monthly fees Azure 99,95% or 99% Monthly threshold 10% or 25% of monthly fees
  • 16. Performance Price Redundancy Privacy ✓ ✓ ✓ ✓
  • 20. MaxIOPS now in General Availability in Helsinki, London and Chicago.