The future of ce starts final


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The future of ce starts final

  1. 1. ROBERT WENSVEEN The University of Calgary Continuing Education LESLEY SNYDER University of North Carolina at CharlotteTODAY’S PRESENTERS: PAUL MARCA Stanford Center for Professional DevelopmentTHE FUTURE OF CE STARTS HERE…
  2. 2. Enhancing service through technology Robert Wensveen Associate Director 2
  3. 3. University of Calgary ID (UCID) Assignment at First Point of Contact• University of Calgary ID’s (UCID’s) are the primary ID’s assigned across the campus, enabling various privileges and services for students• Various departments across campus issue UCID’s – risk of student receiving multiple UCID’s• Implementation of a new registration system in 2008 identified the opportunity to streamline the UCID assignment process, allowing for immediate assignment of a UCID the same time a new student profile is created (for telephone/walk-in registration) or next business day (Web- based registration) 3
  4. 4. UofC Continuing Education Student Access to Blackboard Via Auto-Populate Feature• Blackboard (Bb) is the campus-wide platform for distance education (DE)• Populating Bb with class lists was once a manual upload process. Twice a day, a staff member would generate the data file and post it to the Bb server.• Auto-population of Cont Ed Bb courses established in 2009 via batch job generates the data file and posts to Bb every hour on the hour.• Bb authentication is achieved by referencing credentials back to our registration system dbase• For late registrants, we can assign them a UCID/pswd and have them populating into Bb within an hour of when they register 4
  5. 5. U of C Continuing Education StudentAccess to Online Library Resources • Continuing Education students are not registered via the PeopleSoft credit registration system, thus have been unable to access library online services • The Library is refining their authentication interface to allow Cont Ed students to access the on-line resources • Students authenticate their UCID & Pswd against our registration system dbase 5
  6. 6. Marketing to lifelong learners Lesley Snyder Director of Program Development & Marketing 6
  7. 7. Marketing effectively to a wide variety ofaudience segments(adult learners, career changers, youth/parents, displaced workers) Accounting and Taxation Business Engineering Graduate School Exam Prep Healthcare Hospitality & TourismNon-Academic Credit Human Resources IT / Web Development Law Public Safety Summer K-12 Camps Undergraduate Exam Prep 7
  8. 8. Marketing effectively to a wide variety ofaudience segments(adult learners, career changers, youth/parents, displaced workers) Education EngineeringCredit / Degree Programs Health & Human Services Summer School 8
  9. 9. Marketing effectively to a wide variety ofaudience segments(adult learners, career changers, youth/parents, displaced workers)How they want to hear from us 9
  10. 10. Marketing effectively to a wide variety ofaudience segments(adult learners, career changers, youth/parents, displaced workers)What they want to hear 10
  11. 11. Accurately tracking marketing results 11
  12. 12. Content management for the website(over 200 course pages, policies, search functionality) Course approval Section approval Open for Registration Post-course content updates 12
  13. 13. Streamlining business processes workflows andaccountability tracking 13
  14. 14. Streamlining business processes workflows andaccountability tracking 14
  15. 15. Enhancing Certificates using technology and tracking Paul Marca Deputy Director, Stanford Center for Professional Development 15
  16. 16. Renowned Faculty• 1,771 faculty members• 27 Nobel laureates• Over 4,500 projects representing nearly $1B in annual research.• Productive connections to industry, especially Silicon ValleyTop Caliber Students• 6,705 undergraduates from 55 countries• 8,176 graduate students from 94 Countries• Highly selective admissions• High potential and entrepreneurial 16
  17. 17. “Stanford University fosters a climate where collaboration with industry thrives, generating bothbreakthrough discoveries and the science and technology that can support continuous innovation.” “With a long history of very productive relationships with corporations of all sizes, from startupsto mature, successful enterprises, Stanford provides firms with education, research partnerships,consulting, and connections to world class faculty and students.” - Stanford Corporate Relations 17
  18. 18. Industry Trends• Shift from employer benefit to employee requirement• Reduction in payments and support for education• Shorter time horizons and focus on results- oriented educationResponse1. Positioning: Focus on Certificates with website change and tracking2. Marketing: Emphasis on certificates, search terms on website, landing pages3. Tracking: Applications driving toward certificates4. Follow-up: Weekly dashboard updates and specialized ‘in-progress’ emails 18