Digital marketing(1412)

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  • 1. Digital Marketing
  • 2. Today’s buyers are demanding more choices in how they learn about, shop for, purchase and use Products & Services Interested in …that offer a mix of Consultative Interactions… Social media, Web channels, Mobile, email & other interactive channels… …providing Fully Integrated Environment to provide customers with seamless buying experience that aligns with their individual preferences…
  • 3. Trends Deliver Value to empowered customers Foster lasting Connections Capture value, Measure results
  • 4. Market Demand & Challenges Integrated Sales & Marketing Closed loop marketing Automation Centrally managed Multi-Channel communication Real-time Analytics Manage leads, Collaterals, eMail Campaign Templates
  • 5. Mediums Online Radio eMails TV SMS/MMS Mobile & Tablets
  • 6. Mapping
  • 7. Mapping Digital Campaigns HCL Digital Marketing Services Marketing Communication Services Digital Ad Operations
  • 8. Digital Campaigns Campaign Attempt to communicate a message with specific business goals (increase revenue, leads, customer adoption, etc) to targeted audience over a particular time period Planning & Designing Communicating Message to Target Audience Analytics & ROI Measurement
  • 9. Marketing Communication Web Services Creative Design Service Customer / Internal Communication Trade Shows Direct Marketing Website & Micro-site Creative Design Newsletter & eNewsletter Stall & Standees Design Tele-Marketing Online Campaigns Branding Training material Notification E-mailer Email Marketing Analytics/Media Monitoring & Analysis Print & Digital Image Preparation Power point presentations Micro-site for events Research Support Social MediaManagement & Analysis Image Cutouts Multimedia Creation of sales collateral Flash to video conversation Promo Design Web Design Flash Animation & Presentation Advertisement Design Posters&Handouts & Brochures Video Digital Marketing
  • 10. Digital Ad Operations Ad Trafficking  Inventory & Insertion order management  Campaign setup in ad servers & handling 3rd party ad tags  Handling CPM, CPC, CPL revenue model campaigns  RichMedia ad campaign implementation  Post campaign analysis and reporting Media Planning  Setting media objectives in light of marketing & advertising objectives  Developing a media strategy for implementing media objectives  Designing media tactics for realizing media strategy  Proposing procedures for evaluating the effectiveness of the media plan Campaign Analysis & Reporting  Monitoring performance of the campaign  Analyzing performance reports to monitor campaign delivery  Implementing changes to improve the performance  Reporting campaign performance and delivery reports to stake holders
  • 11. Services Snapshot
  • 12. Service Snapshot Service Umbrella Creative Services Content Services Localization Services Editing Services Templatizing Segmentation & Targeting Analytics Service Tracking & Reporting
  • 13. HCL Experience
  • 14. Case Study One of the largest Magazine Publishers in the World Digital Campaign Management Our work Samples… Scope Customer Targeting  Target Group Analysis  Campaign Setup Design  Create digital content  Content Management Campaign Management DB Management & Reporting  Monitoring database  Campaigns Reporting Key Highlights  One campaign management Hub Supporting 20 Countries  Multi lingual promotions  Targeting 2 Campaigns per week for each country  Handling Campaigns for Acquisition , Promotions & Retention Key Benefits  Single production hub for multi language campaign management across different geo’s  98% Email deliverability rate while 6% Campaign conversion rate for Promotions prospect  Re-usage of creative to reduce cost and standardization 14
  • 15. Case Study Leading Publisher of Automobile Advertisement Portals in USA & Canada End 2 End Online Campaign Management Our work Samples… Scope Dashboard  Web Analytics  Ad Operations & Ad Traffic Coordination  Forecasting of Impressions available on portals  Campaign QA  Optimization of campaigns impressions to overcome or recover the Under/Over delivery of  Campaign Uploads - advertisements into DART tool as per the specs and instructions from advertisers  Campaign Management  Latest addition – new service line Traffic Coordination Client Benefits  Maintained 100% SLA on all the activities though most of the activities were new in the initial stage  Received numerous client appreciations for handling TSS which is a huge task  Have identified the opportunity of adding one more FTE, which is on hold from client end  Productivity gains: 50%  Efficient off-shored support has enabled increase in repeat clientele (and ad revenue) for SIM, approx 60% in 2010 v/s 40% in 2008  5/5 in C-SAT surveys for last 2 years  Almost defect free delivery for 4+ yrs; 99% on Accuracy and 99% on TAT  Engagement on the expansion mode. Latest addition – new service line Traffic Coordination Key Highlights 91 Websites 18 Mn Unique Visitors/month 47 Different OEMS 93 Mn Page Views/month 110,000 Retail Stores 15
  • 16. Case Study One of the largest Internet Products & Services company in World Ad Campaigns & Digital Product Support Our work Samples… Scope Dashboard  Set up and maintain display advertising campaigns on the range of Digital Products  Technical Support for online display ad operations products and other Display Products HCL Differentiator  Integrated Capability  Rich Digital Publishing Experience  Tools and Platforms  Dedicated New Media CoE Client Benefits  Created a new quality framework for service delivery  Consolidation of a fragmented vendor ecosystem 16
  • 17. Thanks