1. IPRA Summit
November 6th 2013
Maximising the benefits
of the multi-market
environment

2. Introduction
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3. Why Eastern Europe is important to top
global companies
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4. Key question
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5. You hold the key already
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6. + WHY… are global campaigns coming?
+ WHAT… is the benefit to you?
+ HOW… can you engage your stakeholders and develop your business?

7. WHY global campaigns
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8. WHAT do international clients want?
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9. HOW can you be successful in…
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10. Build on the benefits
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11. Take away the barriers
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12. BA case study
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13. Protecting and building your reputation
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14. 7 TOP TIPS

15. TIP 1: Plug yourself in to the best global
leaders
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16. TIP 2: Give your local insight to global
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17. TIP 3: Decide what you want to be
famous for and make it real
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18. TIP 4: Make your offer easy to buy
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19. TIP 5: Make your processes world class
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20. TIP 6: Push for more budget to do the job
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21. TIP 7: Ask not what global business
can do for you but what you can do for
global business
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22. Next steps
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23. Q&A