J A Q A R D
E n h a n c e y o u r s t y l e
Looking for style advice? A community of stylists
ready to help
?
H o w i t w o r k s
Snap a photo
ask a question...
Stylists browse catalogue

for matching items
Buy recommended

clothing...
A liate marketing Temporary shops
on mobile/web
Unconventional
marketing
2013 2014 2015
B u s i n e s s m o d e l
Shop inside the app
- Embedded catalog: 100s of shops
- Redirection to shop sites
- Track sales through 3d party platforms...
Showcase for
emerging brands
T e m p o r a r y s h o p
- Scouting for emerging brands
- Exclusive items
- Limited time ( 1...
Promotions,
competitions,
o ers
U n c o n v e n t i o n a l
M a r k e t i n g
- Sponsored competitions
( eg. “most voted a...
Contests,
giveaway
Mobile
Advertising
Bloggers & pro stylists
enlistment
M a r k e t i n g s t r a t e g y
M i l e s t o n e s
18th October 2013: (test) iPhone app released in Italy, 10 shops
18th December 2013: app v1.2, UX revi...
Mauro Longone
CEO
ERP consultant for fashion
Stefano Peruzzi
Mobile Developer
5 yrs as iOS dev
Marco Martini
UX Designer
T...
Ceo mauro@jaqard.com - info@jaqard.com
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Jaqard pitch (Dec 2013)

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Jaqard is a new concept in social shopping for fashion.

The first mobile/web community for sharing fashion advice.
A visual Q&A for fashion where you can ask the perennial question: "What would match with my new dress?

Have you just bought an amazing piece of clothing? Are you in need of some smart ideas to enhance your style? Use Jaqard to take a picture with your smartphone and let the community of fashion lovers recommend new style combinations.

Published in: Social Media, Business, Design
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Jaqard pitch (Dec 2013)

  1. 1. J A Q A R D
  2. 2. E n h a n c e y o u r s t y l e Looking for style advice? A community of stylists ready to help ?
  3. 3. H o w i t w o r k s Snap a photo ask a question... Stylists browse catalogue
 for matching items Buy recommended
 clothing Crowdsourced fashion tips
  4. 4. A liate marketing Temporary shops on mobile/web Unconventional marketing 2013 2014 2015 B u s i n e s s m o d e l
  5. 5. Shop inside the app - Embedded catalog: 100s of shops - Redirection to shop sites - Track sales through 3d party platforms ( eg. Zanox, Tradedoubler, Linkshare, .... ) - Commission: 5%-20% on orders value - Common practice for fashion market A f f i l i a t e m a r k e t i n g
  6. 6. Showcase for emerging brands T e m p o r a r y s h o p - Scouting for emerging brands - Exclusive items - Limited time ( 1 month / 1 week ) - Limited quantity - Impulse purchases - Drop shipping ( no warehousing ) - 35% commission
  7. 7. Promotions, competitions, o ers U n c o n v e n t i o n a l M a r k e t i n g - Sponsored competitions ( eg. “most voted advice win a coupon for shop XYZ” ) - Brand awareness ( eg. “use brand XYZ in advice and get rewards” ) - Sponsored catalog entries - Jaqard analytics for business - DIY targeted offers
  8. 8. Contests, giveaway Mobile Advertising Bloggers & pro stylists enlistment M a r k e t i n g s t r a t e g y
  9. 9. M i l e s t o n e s 18th October 2013: (test) iPhone app released in Italy, 10 shops 18th December 2013: app v1.2, UX revision, international launch
 (USA, UK, DE, FR, NL), 40 shops 1st February 2014: Web version, new countries (RU, KR, BR, ES, ...) March 2014: Temporary shop launch
 May 2014: Android version September 2014: Jaqard for business (analytics) February 2015: DIY promotions for brands
  10. 10. Mauro Longone CEO ERP consultant for fashion Stefano Peruzzi Mobile Developer 5 yrs as iOS dev Marco Martini UX Designer Taento.com Jennifer Catalano Marketing Manager USA Marketing/PR Luxottica, Procter & Gamble Allegra Catolfi UK Marketing/PR Gabriele Stringa Italy Marketing/PR Bobos.it Editor in Chief Giorgia Chiampan Italy Marketing/PR Bobos.it Editor in Chief Laura Angius Advisor (Privalia global manager) LoveTheSign owner T e a m
  11. 11. Ceo mauro@jaqard.com - info@jaqard.com

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