Blogging and video blogging for Business

Agenda Why is blogging important? How to use a blog for business Video blogging

Why is blogging important?

How to use a blog for business

Video blogging

Does your company need a blog?

6 main reasons for business blogging It helps your website go up in search engine rankings It gives your company a human voice , a unique business personality. Your company connects easier with people in social networking sites Spreads the word easier, cheaper and more effectively than mainstream media. Establish as an authority in your industry Expand brand awareness

It helps your website go up in search engine rankings

It gives your company a human voice , a unique business personality.

Your company connects easier with people in social networking sites

Spreads the word easier, cheaper and more effectively than mainstream media.

Establish as an authority in your industry

Expand brand awareness

Agenda Why is blogging important? How to use a blog? Video blogging

Why is blogging important?

How to use a blog?

Video blogging

3 keys to success

READING: Action plan Get an RSS reader ( www.google.com/reader ) Search for relevant blogs Subscribe to blogs

Get an RSS reader ( www.google.com/reader )

Search for relevant blogs

Subscribe to blogs

RSS = Distributed content

3 keys to success

WRITING: Action plan Choose a blogging platform and install it your hosting with your domain. Professional URL Unprofessional URL www.channelship.ie/blog www.channelship.typepad.com

Choose a blogging platform and install it your hosting with your domain.

Professional URL Unprofessional URL

www.channelship.ie/blog www.channelship.typepad.com

WRITING: Action plan 2. Creating good blog post titles: - Communicate the benefit - Create controversy or debate - Ask a question - Use powerful words: free, easy, stunning…

EXAMPLE: “controversy or debate”

WRITING: Action plan 3. Blog frequency: It depends on strategy - Steady readership : Once a week or more - SEO focused? : Frequency is less important

BONUS: Promote your blog

3 keys to success

COMMENTING: Action plan Tips on comments: - Share an example - Disagree - Ad a useful link Note : Always use your real name (not the company’s)

Tips on comments: - Share an example - Disagree - Ad a useful link

Note : Always use your real name (not the company’s)

COMMENTING: Action plan 2. Why leave comments? - What goes around comes around ;-) - Get noticed by other bloggers and blog readers - Thought leadership

Agenda Why is blogging important? How to use a blog? Video blogging

Why is blogging important?

How to use a blog?

Video blogging

… that people remember: 20% of what they hear… 30% of what they see… 70% of what they both hear and see? Source: http://www.eyespot.com/WhyVideo/ Did you know?

… that people remember:

20% of what they hear…

30% of what they see…

70% of what they both hear and see?

Source: http://www.eyespot.com/WhyVideo/

Communicate easier: Click After Google, the second search spot is Offer a deeper taste to your audience! Engage with users at a higher level Why go video?

Communicate easier: Click

After Google, the second search spot is

Offer a deeper taste to your audience!

Engage with users at a higher level

Video trends 2009 to 2010: 47% growth

Before shooting… Indentify your goals Think about your audience Plan your promotional web video

How to produce video Set your digital camera on video mode & shoot!

How to produce video Download the videos to your computer

Online video steps Use Windows Movie Maker to edit

Online video steps Upload and insert title, description & tags

www.lookandtaste.com

www.lookandtaste.com

www.hostelworld.com

Next steps Set up a blog or improve your existing one Blogger rule: Read, write and comment Always think about your audience first Consider video blogging! Don’t worry if the video is not perfect

Set up a blog or improve your existing one

Blogger rule: Read, write and comment

Always think about your audience first

Consider video blogging!

Don’t worry if the video is not perfect

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Twitter for Business

Getting Started

You Do it offline Meet People Building Relationship Asking Questions Answering Questions Building Trust Building a reputation You already have the skills

You Do it offline

Meet People

Building Relationship

Asking Questions

Answering Questions

Building Trust

Building a reputation

Registering

Create your profile

Profile Created

Find and Follow

Tweet…..

Twitter Search

Dell Outlet

Zappos

Setting up Alerts

Tweetdeck

Nearby Tweets

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Facebook for Business

Agenda Facebook facts How can my business benefit from it? Next steps

Facebook facts

How can my business benefit from it?

Next steps

Facebook facts Biggest Social Network: 250 Million users 200 Million ACTIVE users Average user time: 25 Minutes 100 Million users return daily 35 years old & above: fastest growing segment

Biggest Social Network: 250 Million users

200 Million ACTIVE users

Average user time: 25 Minutes

100 Million users return daily

35 years old & above: fastest growing segment

Create an account Advice: Start with an individual account!

Develop a following

Agenda Facebook facts How can my business benefit from it? Next steps

Facebook facts

How can my business benefit from it?

Next steps

Business pages

Business pages

Business pages

Business pages

Advantages of a business page Send updates to your “fans” in seconds Promote your products and services with fun photos & video! Your FB business page is indexed in Google!! Avail of traffic/visitor stats (Insights) Advertise on Facebook!

Send updates to your “fans” in seconds

Promote your products and services with fun photos & video!

Your FB business page is indexed in Google!!

Avail of traffic/visitor stats (Insights)

Advertise on Facebook!

Promote events

Promote your products & services

Promote your products & services

Promote your products & services Channelship Ltd. Copyright 2009

Facebook Insights

Agenda Facebook facts How can my business benefit from it? Next steps

Facebook facts

How can my business benefit from it?

Next steps

Next steps Open a personal account Follow people that you know and try to become familiar with the platform. Check out business pages & learn how are they doing. Focus on good interactions, share content. NO sales pitches please!

Open a personal account

Follow people that you know and try to become familiar with the platform.

Check out business pages & learn how are they doing.

Focus on good interactions, share content. NO sales pitches please!

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Social Media case study activity

LinkedIn for Business

What is LinkedIn?

How do I get up and connected?

A bad profile

Building up your profile

Your Current and Past Employment

Education Information

Profile Summary & Specialities

Your Picture

3 of these

Your Brand SCENE

My Connections

Get Found on Google

Setting up your public profile

Are businesses really using LinkedIn?

Search… People, Company, Places, Industry, Groups etc

Tribe it up…

Groups

Events

In Summary… LinkedIn is a very effective business networking tool that has had a very positive effect on my business and it can with yours also.

LinkedIn is a very effective business networking tool that has had a very positive effect on my business and it can with yours also.

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