Up & Connected Master presentation 29-07-09

662 views

Published on

Check out our July's Up & Connected: social media training for companies

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
662
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Frequency at least once a week.
  • Frequency at least once a week.
  • Frequency at least once a week.
  • Frequency at least once a week.
  • Frequency at least once a week.
  • 34 more times likely to get contacted if you have more than 20 connections Growing at over 2 million per month. Where did I get business: Consultancy company, Interviews with Google, Contacting CEO’s, completing research What other business have I done: Found Web Designers
  • Frequency at least once a week.
  • Up & Connected Master presentation 29-07-09

    1. 1. Blogging and video blogging for Business
    2. 2. Agenda <ul><li>Why is blogging important? </li></ul><ul><li>How to use a blog for business </li></ul><ul><li>Video blogging </li></ul>
    3. 3. Does your company need a blog?
    4. 4. 6 main reasons for business blogging <ul><li>It helps your website go up in search engine rankings </li></ul><ul><li>It gives your company a human voice , a unique business personality. </li></ul><ul><li>Your company connects easier with people in social networking sites </li></ul><ul><li>Spreads the word easier, cheaper and more effectively than mainstream media. </li></ul><ul><li>Establish as an authority in your industry </li></ul><ul><li>Expand brand awareness </li></ul>
    5. 5. Agenda <ul><li>Why is blogging important? </li></ul><ul><li>How to use a blog? </li></ul><ul><li>Video blogging </li></ul>
    6. 6. 3 keys to success
    7. 7. READING: Action plan <ul><li>Get an RSS reader ( www.google.com/reader ) </li></ul><ul><li>Search for relevant blogs </li></ul><ul><li>Subscribe to blogs </li></ul>
    8. 8. RSS = Distributed content
    9. 9. 3 keys to success
    10. 10. WRITING: Action plan <ul><li>Choose a blogging platform and install it your hosting with your domain. </li></ul><ul><li>Professional URL Unprofessional URL </li></ul><ul><li>www.channelship.ie/blog www.channelship.typepad.com </li></ul>
    11. 11. WRITING: Action plan 2. Creating good blog post titles: - Communicate the benefit - Create controversy or debate - Ask a question - Use powerful words: free, easy, stunning…
    12. 12. EXAMPLE: “controversy or debate”
    13. 13. WRITING: Action plan 3. Blog frequency: It depends on strategy - Steady readership : Once a week or more - SEO focused? : Frequency is less important
    14. 14. BONUS: Promote your blog
    15. 15. 3 keys to success
    16. 16. COMMENTING: Action plan <ul><li>Tips on comments: - Share an example - Disagree - Ad a useful link </li></ul><ul><li>Note : Always use your real name (not the company’s) </li></ul>
    17. 17. COMMENTING: Action plan 2. Why leave comments? - What goes around comes around ;-) - Get noticed by other bloggers and blog readers - Thought leadership
    18. 18. Agenda <ul><li>Why is blogging important? </li></ul><ul><li>How to use a blog? </li></ul><ul><li>Video blogging </li></ul>
    19. 19. <ul><li>… that people remember: </li></ul><ul><li>20% of what they hear… </li></ul><ul><li>30% of what they see… </li></ul><ul><li>70% of what they both hear and see? </li></ul><ul><li>Source: http://www.eyespot.com/WhyVideo/ </li></ul>Did you know?
    20. 20. <ul><li>Communicate easier: Click </li></ul><ul><li>After Google, the second search spot is </li></ul><ul><li>Offer a deeper taste to your audience! </li></ul><ul><li>Engage with users at a higher level </li></ul>Why go video?
    21. 21. Video trends 2009 to 2010: 47% growth
    22. 22. Before shooting… Indentify your goals Think about your audience Plan your promotional web video
    23. 23. How to produce video Set your digital camera on video mode & shoot!
    24. 24. How to produce video Download the videos to your computer
    25. 25. Online video steps Use Windows Movie Maker to edit
    26. 26. Online video steps Upload and insert title, description & tags
    27. 27. www.lookandtaste.com
    28. 28. www.lookandtaste.com
    29. 29. www.hostelworld.com
    30. 30. Next steps <ul><li>Set up a blog or improve your existing one </li></ul><ul><li>Blogger rule: Read, write and comment </li></ul><ul><li>Always think about your audience first </li></ul><ul><li>Consider video blogging! </li></ul><ul><li>Don’t worry if the video is not perfect </li></ul>
    31. 31. <ul><li>Thanks </li></ul>Connect with Fred on: Blogging and video blogging
    32. 32. Twitter for Business
    33. 33. Getting Started
    34. 34. <ul><li>You Do it offline </li></ul><ul><li>Meet People </li></ul><ul><li>Building Relationship </li></ul><ul><li>Asking Questions </li></ul><ul><li>Answering Questions </li></ul><ul><li>Building Trust </li></ul><ul><li>Building a reputation </li></ul>You already have the skills
    35. 35. Registering
    36. 36. Create your profile
    37. 37. Profile Created
    38. 38. Find and Follow
    39. 39. Tweet…..
    40. 40. Twitter Search
    41. 41. Dell Outlet
    42. 42. Zappos
    43. 43. Setting up Alerts
    44. 44. Tweetdeck
    45. 45. Nearby Tweets
    46. 46. <ul><li>Thanks </li></ul>Connect with Ian: Twitter for business
    47. 47. Facebook for Business
    48. 48. Agenda <ul><li>Facebook facts </li></ul><ul><li>How can my business benefit from it? </li></ul><ul><li>Next steps </li></ul>
    49. 49. Facebook facts <ul><li>Biggest Social Network: 250 Million users </li></ul><ul><li>200 Million ACTIVE users </li></ul><ul><li>Average user time: 25 Minutes </li></ul><ul><li>100 Million users return daily </li></ul><ul><li>35 years old & above: fastest growing segment </li></ul>
    50. 50. Create an account Advice: Start with an individual account!
    51. 52. Develop a following
    52. 53. Agenda <ul><li>Facebook facts </li></ul><ul><li>How can my business benefit from it? </li></ul><ul><li>Next steps </li></ul>
    53. 54. Business pages
    54. 55. Business pages
    55. 56. Business pages
    56. 57. Business pages
    57. 58. Advantages of a business page <ul><li>Send updates to your “fans” in seconds </li></ul><ul><li>Promote your products and services with fun photos & video! </li></ul><ul><li>Your FB business page is indexed in Google!! </li></ul><ul><li>Avail of traffic/visitor stats (Insights) </li></ul><ul><li>Advertise on Facebook! </li></ul>
    58. 59. Promote events
    59. 60. Promote your products & services
    60. 61. Promote your products & services
    61. 62. Promote your products & services Channelship Ltd. Copyright 2009
    62. 63. Facebook Insights
    63. 64. Agenda <ul><li>Facebook facts </li></ul><ul><li>How can my business benefit from it? </li></ul><ul><li>Next steps </li></ul>
    64. 65. Next steps <ul><li>Open a personal account </li></ul><ul><li>Follow people that you know and try to become familiar with the platform. </li></ul><ul><li>Check out business pages & learn how are they doing. </li></ul><ul><li>Focus on good interactions, share content. NO sales pitches please! </li></ul>
    65. 66. <ul><li>Thanks </li></ul>Connect with Fred on: Facebook for business
    66. 67. Social Media case study activity
    67. 68. LinkedIn for Business
    68. 69. What is LinkedIn?
    69. 70. How do I get up and connected?
    70. 71. A bad profile
    71. 72. Building up your profile
    72. 73. Your Current and Past Employment
    73. 74. Education Information
    74. 75. Profile Summary & Specialities
    75. 76. Your Picture
    76. 77. 3 of these
    77. 78. Your Brand SCENE
    78. 79. My Connections
    79. 80. Get Found on Google
    80. 81. Setting up your public profile
    81. 82. Are businesses really using LinkedIn?
    82. 83. Search… People, Company, Places, Industry, Groups etc
    83. 84. Tribe it up…
    84. 85. Groups
    85. 86. Events
    86. 87. In Summary… <ul><li>LinkedIn is a very effective business networking tool that has had a very positive effect on my business and it can with yours also. </li></ul>
    87. 88. <ul><li>Thanks </li></ul>Connect with Ian:

    ×