Online Video for Business

Agenda
1. Why go video?
2. How do I go about it?
3. What is the next step?

Did you know?
…that people remember:
20% of what they hear…
30% of what they see…
70% of what they both hear and see?
Source: http://www.eyespot.com/WhyVideo/

Why go video?
 Communicate easier: Click
 After Google, the second search spot is
 Offer a deeper taste to your audience!
 Engage with users at a higher level

Video trends
2009 to 2010:
47% growth

What do I need?
1. Digital camera or camcorder
2. Story/message
3. Video editing software
4. You Tube account

Agenda
• Why go video?
• How do I go about it?
• What is the next step?

Before anything…
Indentify your goals
Think about your audience
Plan your promotional web video

How to produce video
Set your digital
camera on video
mode & shoot!

How to produce video
Download
the videos
to your
computer

Online video steps
Use
Windows
Movie Maker
to edit

Online video steps
Upload and insert title, description & tags

Go viral
 Publish video post
 Leverage through &
 Publish video post on all Groups
 Publish video post on

www.lookandtaste.com

www.lookandtaste.com

www.hostelworld.com

Agenda
• Why go video?
• How do I go about it?
• What is the next step?

Next steps
1. Have your camera with you!
2. Always think about your audience
3. You still have to write
4. Practice in front of the camera
5. Don’t worry if the video is not perfect