Presented By:-Palwinder singh  Roll no 92
INTRODUCTION In1984, Nandlal Madhavlal Dhoot (N.M.Dhoot), together withhis three sons - Venugopal, Rajkumar and Pradeep - ...
HISTORY OF VIDEOCON        In 1984 Dhoot family launched Videocon International LimitedIn   1987,VI started manufacturing ...
MILESTONES‡    1ST TILT DRUM WASHING MACHINE    FLAT FREE REFRIGERATORS    FLAT TUBE FOR BW TV    WASHING MACHINE AS A CAT...
Videocon     VCR Ltd. in collaboration from Toshiba JapanVideocon     has tied up with Dolby Laboratories, USA, for use of...
Its global partners«
THE VIDEOCON MISSIONCREATING   HAPPINESSACHIEVING    PROGRESSSUSTAINING    GROWTHPURSUING    EXCELLENCETHE   SOUND OF EXCE...
VISION   To delight and deliver beyond expectations.   Improved technology   Intrepid entrepreneur   Through ingenious str...
Insightful marketing   Inspired thinking about future
PRODUCTSConsumer ElectronicsHome AppliancesComponentsOffice AutomationMobile phonesWirelessInternetPetroleumSatellite tele...
Its market share«..
SWOT ANALYSISSTRENGTH1.Videocon has excellent brand awareness2.Price of the Videocon is quite satisfactory to the people3....
OPPURTUNTIES India is a big consumer durables market and growing at 10 to 15% Lifestyle of people has been change very muc...
THREATS Stiff competition from MNCs like LG,SAMSUNG,SONY Cheaply available of chinese products Virtually not able to estab...
TELECOMMUNICATIONSVideocon Group operate the GSM mobile servicesthrough Videocon Telecommunications Limited (VTL).VTLwas g...
Mobilesy    Videocon has launched various    new Videocon mobiles in India. All    the Videocon mobiles are becoming    po...
EMPLOYEE CODE OF CONDUCTVideocon Industries Limited set forth principles for as working withEmployees, Stakeholders and Cu...
COMPETITORS
Competitive Advantagey Cost of productiony Largest distributed manufacturing base  across India - 12 facilitiesy Managing ...
Challenges and Criticismsy Competition in global CPT markety Rapid adoption of LCD technologiesy Political risky A sharp d...
Corporate Social ResponsiblityHospitals :In the memory of founder ,Videocon runs a world class hospital withthe latest equ...
CHARITIES :The blood donation camp is arranged at our DhootHospital Blood Bank.Environment :The Company consistently pursu...
SUGGESTIONBetter scheme should be offered to retailers.Quality of advertisements should be increasedTies up with finance c...
Future prospects     Development in the following areas through     RD     Ń   Plasma Television     Ń   Multimedia TV    ...
CONCLUSIONOnly   2.73% customer is not aware of Videocon as a brand.T.V is the main sources to know about the brand.Festiv...
THANK YOU
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Vishal verma videocon

  1. 1. Presented By:-Palwinder singh Roll no 92
  2. 2. INTRODUCTION In1984, Nandlal Madhavlal Dhoot (N.M.Dhoot), together withhis three sons - Venugopal, Rajkumar and Pradeep - founded VIin technical collaboration with the Japan-based ToshibaCorporation N.M DHOOT Venugopal Dhoot Rajkumar Dhoot
  3. 3. HISTORY OF VIDEOCON In 1984 Dhoot family launched Videocon International LimitedIn 1987,VI started manufacturing of BW and color televisionsWithin a decade,V.Dhoot family launched Videocon International ideoconemerged as India·s leading brand of Colour TelevisionsIn 1989, the company launched home entertainment systems and air conditionersIn 1995, the company introduced refrigerators and coolersin the mid-1990s,VI manufacture CRT glass shells at Gujarat
  4. 4. MILESTONES‡ 1ST TILT DRUM WASHING MACHINE FLAT FREE REFRIGERATORS FLAT TUBE FOR BW TV WASHING MACHINE AS A CATEGORY ROTARY COMPRESSSORS IN AIRCONDITIONERS
  5. 5. Videocon VCR Ltd. in collaboration from Toshiba JapanVideocon has tied up with Dolby Laboratories, USA, for use of DolbyTechnologyIt collaborate with Samsung of Korea for manufacturing glass shellsIthas tied up plans with Akai to jointly flat new company to market theAkai range of productsIt had entered into a joint venture with Necchi group of Italy
  6. 6. Its global partners«
  7. 7. THE VIDEOCON MISSIONCREATING HAPPINESSACHIEVING PROGRESSSUSTAINING GROWTHPURSUING EXCELLENCETHE SOUND OF EXCELLENCEFIRST WITH THE BEST
  8. 8. VISION To delight and deliver beyond expectations. Improved technology Intrepid entrepreneur Through ingenious strategy Innovative products
  9. 9. Insightful marketing Inspired thinking about future
  10. 10. PRODUCTSConsumer ElectronicsHome AppliancesComponentsOffice AutomationMobile phonesWirelessInternetPetroleumSatellite televisionPower
  11. 11. Its market share«..
  12. 12. SWOT ANALYSISSTRENGTH1.Videocon has excellent brand awareness2.Price of the Videocon is quite satisfactory to the people3.Good Geographical coverage4.Better product range5.Economically strongWEAKNESS1.Still they need to increase the quality of the product more2.Poor in product body designing as compared to LG Samsung
  13. 13. OPPURTUNTIES India is a big consumer durables market and growing at 10 to 15% Lifestyle of people has been change very much so there is demand for premium products Consumer durable market will become $158 billion by 2015 Overall number of rural households estimated to grow from 135 millions in 2001-02 to 158 million by 2010-2011
  14. 14. THREATS Stiff competition from MNCs like LG,SAMSUNG,SONY Cheaply available of chinese products Virtually not able to establish the products for online sales and marketing Local brands available in the markets
  15. 15. TELECOMMUNICATIONSVideocon Group operate the GSM mobile servicesthrough Videocon Telecommunications Limited (VTL).VTLwas granted a licence by the Government of India toprovide unified access services in the following 21 circlesin India: Delhi, Mumbai, Tamil Nadu, Chennai, Kolkata,Maharashtra, Gujrat, Andhra Pradesh, Karnataka, Kerala,Haryana, Uttar Pradesh(West), Uttar Pradesh (East),Rajasthan, Madhya Pradesh, West Bengal, HimachalPradesh, , Bihar, Orissa, Assam, North East, Jammu Kashmir. It launched its services on 7 March 2010 inMumbai
  16. 16. Mobilesy Videocon has launched various new Videocon mobiles in India. All the Videocon mobiles are becoming popular in the Indian mobile market
  17. 17. EMPLOYEE CODE OF CONDUCTVideocon Industries Limited set forth principles for as working withEmployees, Stakeholders and Customers. The Code of Conduct acts aperpetual reminder of organizations accountability to build interpersonalrelations based on Integrity, Honesty, Transparency and Dignity of HumanBeings. To be an ethical values company, everyone must practice in theprocess of ensuring business to be an ideal one‡ Accountability of an employee‡ Conflict of interest‡ Use of assets and information confidentiality‡ Expense reports‡ General standards of conduct
  18. 18. COMPETITORS
  19. 19. Competitive Advantagey Cost of productiony Largest distributed manufacturing base across India - 12 facilitiesy Managing a complex supply chainy Backward integrationy Taking advantage of policy-friendly locationsy Wide product portfolio
  20. 20. Challenges and Criticismsy Competition in global CPT markety Rapid adoption of LCD technologiesy Political risky A sharp drop in plasma and LCD pricesy Issue of breaking new ground in terms of geographiesy The consumer really is not price sensitive today
  21. 21. Corporate Social ResponsiblityHospitals :In the memory of founder ,Videocon runs a world class hospital withthe latest equipments, MRI, CT scan machines run by dedicateddoctors specializing in Cancer and heart surgery.The hospital is 100%charitable and caters to the people in Indian villages which cannoteven support their families let alone afford medicines.SchoolsThe group runs a world class school dreamt by our LATEfounder in the village of Gangapur, dedicated to giving highquality high school education to underprivileged girls inspiringthem to aim higher and work for the development of thecountry
  22. 22. CHARITIES :The blood donation camp is arranged at our DhootHospital Blood Bank.Environment :The Company consistently pursues reduction inenergy consumption in its manufacturing process onan ongoing basis.
  23. 23. SUGGESTIONBetter scheme should be offered to retailers.Quality of advertisements should be increasedTies up with finance companyImproving upon picture and sound qualityOffers and schemes should given to other times of the yearalsoIncrease sharpness improve contrast ratio.Rate stability is very important.Restructuring of prices so that the middle class segment canbe penetrated deeply.
  24. 24. Future prospects Development in the following areas through RD Ń Plasma Television Ń Multimedia TV Ń LCD LED TV Ń Composite Home Entertainment system Ń To work on better features, better quality improved reliability with reduced / low prices Go for new segments start manufacturing mobile handsets and IT hardware
  25. 25. CONCLUSIONOnly 2.73% customer is not aware of Videocon as a brand.T.V is the main sources to know about the brand.Festival is main reason for buying of the consumer goods.Price is less as compare to other brandConsumer is not satisfied by the Quality of the Videocon Especiallyof T.V D.V.D.In shop demonstrator (ISD) in all dealers, because customer buyproduct on demonstration of product quality.Point of purchase (POP) material plays a vital role in sale of thebrand
  26. 26. THANK YOU

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