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upGRADE Presentation*

upGRADE Presentation*



#NewhouseSM4 Presentation by

#NewhouseSM4 Presentation by
Nick Deyo
Emily Maher
Megan Murphy
Rodney Fleming

April 2, 2012



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    upGRADE Presentation* upGRADE Presentation* Presentation Transcript

    • How your socialinfluence translates to real-world collateral Megan Murphy upGRADE⇧ Nick Deyo Emily Maher Rodney Fleming #upGRADESU
    • INTRODUCTION •  Why we chose this topic •  “What’s in it for me?” •  What We Found •  social scoring @NickDeyo @RodneyWFleming @eamaher90 @MeganRuthMurphy
    • Platforms Measuring Social Influence
    • Multi-Network Scoring
    • Measuring Social Influence •  What is Klout? •  Social “Perks” •  How to sign up for Klout Perks
    • How I Met Jay Fenster @JayFenster
    • @JayFensterJay Fenster
    • What is Social Influence@CaesarsPalace? •  Interaction
    • How is Social InfluenceCalculated?
    • Perks @CaesarsPalace:Its All About the Relationships vs
    • Who Will Appreciate This?People looking to create memories!
    • Whats the Best Perk for the Man Giving all the Perks? The Coffee Shop @grouchyjohns The Man Behind the Counter @jjwylie
    • Gilt Groupe Rewards Shoppers•  #giltperk•  First to offer direct discounts consumers could access without being targeted first•  Narrowing discounts on scores ensures brands are attracting lifetime value influencers - "tastemakers"•  "Bait and Switch" reaction
    • Launching Spotify Stateside •  #spotifyperk •  Invitation to digital music service + 1 month subscription to Spotify Premium •  To reach middle America •  Functional issues hindered success •  250% more traffic than normal for both sites
    • Virgin Americas New Route •  #VXToronto •  Free round-trip airfare for new route & invitation to join VAs Toronto launch event •  Success tracked by impressions & reach, counting perk click-through rate “As a brand, weve found that social media is an informal, authentic way for us to engage with guests and prospective guests — and also amplify our awareness within limited ad budgets. As we enter a brand new market we thought it was an interesting approach to partner with clout in this way.” – Okawa Fletcher. VA Spokesperson
    • Mark Schaefer•  Return on Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing•  “Unavoidably, we will be known for our Klout scores and followers and badges of social proof. But the smartest marketers will always remember that we are people too.” @MarkWSchaefer
    • The Future of Social Influencefrom Return on Influence•  Online influence will become a key indicator for professional roles•  Impending marketing arms race•  Online behaviors will influence offline consumer behaviors•  Influence measurement scoring will inspire varied treatment of customers
    • Conclusions“We’re at the dawn of a new era of the democratization of influence.” -Mark Schaefer
    • #upGRADESU Perk