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• Job market overview and recruitment strategy for graduates

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  • 1. Job market overview and recruitment strategy for graduates Lei Lin HR Director, Microsoft Corporation Asia-Pacific R&D Group
  • 2. China Economy: A modest forecast, rebalancingData sources: AonHewit1. National Bureau of Statistics, PRC2. Aon Hewitt China Salary Increase Survey 1995-20103. 2011 GDP and CPI forecasted by the World Bank.4. International Monetary Fund Database
  • 3. Voluntary turnover rates: 2012 Q2 1st Tier Cities 2nd Tier Cities 一类城市 二类城市Data sources: 2012 Aon Hewitt Q2 Quarterly Watch
  • 4. Voluntary turnover rates: By industryData sources: 2012 Aon Hewitt Q2 Quarterly Watch
  • 5. Voluntary turnover rates: By professions Supply Engineering F/A Marketing Production QA/QC Sales R&D chain Manual Workforce Top 1 General Staff Top 5 Top 7 Professional Top 2 Top 4 Top 10 Top 6 Top 3 Top 9 Supervisor/Sr. Professional Middle Management Top 8 Top ManagementData sources: 2012 Aon Hewitt Q2 Quarterly Watch
  • 6. Fulfilment challenges: By professions Supply Engineering F/A Marketing Production QA/QC Sales R&D chain Manual Workforce Top 3 手工操作工人 General Staff Top 10 普通员工 Professional Top1 Top 2 Top 8 Top 6 Top 4 专业技术人员 Supervisor/Sr. Professional Top 7 Top 9 主管/高级专业技术人员 Middle Management Top 5 中级管理层 Top Management 最高管理层Data sources: 2012 Aon Hewitt Q2 Quarterly Watch
  • 7. Snapshot of talent supply: fresh graduates 2013 2011 Employment rate within 6 months 83% 75.30% 68.70% 76.70% PHD Master Bachelor College Number of graduates (10K) 700 660 680 700 610 631 559 600 495 500 413 400 333 300 200 100 0 2005 2006 2007 2008 2009 2010 2011 2012 2013Data Source: 2012 EOU China, PRC
  • 8. New landscape of job market 3.70% 3.20% Preferred employer SOE Defend Attack 14.10% 29.90% WOFE JV 15.50% POESOE 16.20% NonE 11.30% Gov. NGO 6.10% HK/TW etc. NowPOE Future Preferred LocationMNC
  • 9. Jobs available for fresh graduates Data Source: 2010-2011 MyCOS Job market Survey Results
  • 10. New demand of talentsModern HR mgt. Quantity Quality Expertise ComprehensivenessMultiple tasks Degree Competency Competency based Fast learner Experiences PotentialEfficiency and career Loyalty Career aspiration IQ EQAdaptability/CollaborationInnovation 分工细化 and Creativity Execution Creativity Data sources: 2012 Aon Hewitt Q2 Quarterly Watch
  • 11. Staffing Approach•No. of companies answered “Yes” as percentage of 285 •“5” is the most effective approach.companies. Each company chose all that apply. •Percentage of companies that answered 4 and 5. Data Source: 2012-2013 Mercer Fresh Graduates Survey Results 12
  • 12. Starting Pay for Fresh Graduates – 1st Tier Cities Data sources: 2012 Aon Hewitt Q2 Quarterly Watch
  • 13. Starting Pay - 211 Universities Comp 1* (RMB) Tier 1 Cities Functions Master Ph.D 25P Avg Med 75P 25P Avg Med 75P Same for all Functions 65,500 89,037 84,000 107,250 108,375 141,355 143,000 169,875 R&D: Software Development 78,488 103,744 97,750 120,550 123,500 156,927 150,000 180,000 (Include ITO) R&D: Hardware 72,000 96,558 94,950 117,625 123,000 142,629 132,000 162,000 Development Other technical jobs 67,500 84,868 78,000 96,000 117,500 151,723 131,590 180,375 BPO 53,100 58,088 54,000 61,740 -- -- -- -- Sales 55,500 76,280 71,100 90,350 52,000 94,996 109,200 122,780 Marketing 61,200 71,908 71,435 81,600 -- -- -- -- Supporting Function 54,000 68,731 62,060 78,000 -- 134,500 158,300 -- Industry tier one: Finance, Real estate, Internet and Telecom * Comp1 = Annual Base Salary (Monthly Base Salary x No. of months paid) Industry tier two: Pharmaceutical, Energy, Auto, FMCG,Data Source: 2012-2013 Mercer Fresh Graduates Survey Results 14
  • 14. Focus on Hai-Gui (returned students): a spot survey result • Spot Survey conducted by HayGroup China and partner in early 2011. Total 792 samples, • 59% without work exp. • 18.2% from UK, 31.3% US. • Master degree 53%. • Major in Biz or Eco. 48% • Overall, Hai-Gui’s enjoy 27% premium in starting salary compared with their domestic peers. • 71% of respondents reported to have got one or more offers within 3 months in China • 24% of them are now working for financial sectors Source: HayGroup China Spot Survey
  • 15. Recruitment Process Ongoing UR Campus talk Spring engagement Oct to Dec window Summer Campus Job MarchWinter Intern Interns fairDec. to March July to Aug Jan to Feb
  • 16. Selection Process Offer Congratulations!!! 1:1 interview • Technical skills Group interview • Professionalism • Culture fit • Communication • English Paper test • English • Influence • Technical skills • Problem Solving CV screening • Occupational skills • Performance under pressure • Aptitude test • Team work• Discipline • English• Competency• Experience• Graduated school• GPA
  • 17. Microsoft Asia-Pacific R&D center Beijing Shanhai Shenzhen Taipei Tokyo Seoul
  • 18. Thank you!