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Social Media by Matthews Mobbs
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Social Media by Matthews Mobbs

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  • 1min
  • 1 min
  • According to a 2009 study by Harris Interactive, 45 percent of employers questioned said they used social networks to screen job candidates; 35 percent decided not to hire someone based on what they found.
  • Eric Schmidt – change name - at every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends' social media sites
  • Transcript

    • 1. Student Development Using social media to assist your applicationsMatthew Mobbse: mjm33@le.ac.ukweb: http://mjmobbs.comtwitter: mjmobbs www.le.ac.uk/careers #leicesteraward
    • 2. Consider…How do you…• Keep up-to-date with developments in the area you want to work?• Network with employers?• Gain an insight into recruitment process?• Find jobs?• Promote yourself as a brand?www.le.ac.uk/careers #leicesteraward
    • 3. www.le.ac.uk/careers #leicesteraward
    • 4. www.le.ac.uk/careers #leicesteraward
    • 5. Your not alone! On average, UK adult users of Facebook said they were under the influence of alcohol in 76% of the pictures in which they were "tagged". http://www.telegraph.co.uk/technology/facebook/8958714/Britons-drunk- in-three-quarters-of-Facebook-photos.html - 15/12/2012www.le.ac.uk/careers #leicesteraward
    • 6. www.le.ac.uk/careers #leicesteraward
    • 7. Why engage with social mediawww.le.ac.uk/careers #leicesteraward
    • 8. Keep Up with Employers and PartnersKPMG Graduate Recruitment Company profile @KPMG_UK_LLP KPMG Channel www.le.ac.uk/careers #leicesteraward
    • 9. Keeping in touch with the sectorRSS Feeds and Newsreaderswww.le.ac.uk/careers #leicesteraward
    • 10. How to engage with Social Media Facebook • Social • Large companies Twitter have Fan Pages • Networking • Share ideas LinkedIn • Job Search • More professional • Digital CV and achievements • Large number of companies and groups of similar interestswww.le.ac.uk/careers #leicesteraward
    • 11. Do employers use it?http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/ www.le.ac.uk/careers #leicesteraward
    • 12. How to engage with Social Media Facebook • Social • Large companies Twitter have Fan Pages • Networking • Share ideas LinkedIn • Job Search • More professional • Digital CV and achievements • Large number of companies and groups of similar interestswww.le.ac.uk/careers #leicesteraward
    • 13. How to engage with Social Media Facebook • Social • Large companies Twitter have Fan Pages • Networking • Share ideas LinkedIn • Job Search • More professional • Digital CV and achievements • Large number of companies and groups of similar interestswww.le.ac.uk/careers #leicesteraward
    • 14. Get the most out of twitter• Write a biography • Consider your tweets• Link to personal website • Engage in conversation• Follow interesting people…but • Use and follow #tags not too many • Link to new developments and interests • Amplify - Retweetwww.le.ac.uk/careers #leicesteraward
    • 15. Get the most out of twitter • Write a biography • Consider your tweets • Link to personal website • Engage in conversation • Follow interesting people…but • Use and follow #tags not too many • Link to new developments and interests • Amplify - Retweethttp://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors– Business insider 01/02/2012 www.le.ac.uk/careers #leicesteraward
    • 16. Get the most out of twitter • Write a biography • Consider your tweets • Link to personal website • Engage in conversation • Follow interesting people…but • Use and follow #tags not too many • Link to new developments and interests • Amplify - Retweethttp://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors– Business insider 01/02/2012 www.le.ac.uk/careers #leicesteraward
    • 17. Get the most out of twitter • Write a biography • Consider your tweets • Link to personal website • Engage in conversation • Follow interesting people…but • Use and follow #tags not too many • Link to new developmentsJob Search and interests• www.tweetmyjobs.com • Amplify - Retweet• www.twitterjobsearch.com• @graduatejobsuk www.le.ac.uk/careers #leicesteraward
    • 18. How to engage with Social Media Facebook • Social • Large companies Twitter have Fan Pages • Networking • Share ideas LinkedIn • Job Search • More professional • Digital CV and achievements • Large number of companies and groups of similar interestswww.le.ac.uk/careers #leicesteraward
    • 19. “In three to five years time I would expect not to be looking at CVs and doing most of my recruiting online using LinkedIn” Graduate Recruiter – Accenturehttp://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/ www.le.ac.uk/careers #leicesteraward
    • 20. Get the most out of LinkedIn• Create a full Profile – Keep it up-to-date• Get Recommendations• Use Updates• Make Connections – Personalised• Research Employers – “Follow” for news and jobswww.le.ac.uk/careers #leicesteraward
    • 21. New player in the game • Circles make sharing more private • Ability to follow all • Integration with other popular Google toolswww.le.ac.uk/careers #leicesteraward
    • 22. New player in the gamewww.le.ac.uk/careers #leicesteraward
    • 23. New player in the game • Circles make sharing more private • Ability to follow all • Integration with other popular Google toolsCorporate pages Job Search sites www.le.ac.uk/careers #leicesteraward
    • 24. Google+ “Google Plus is definitely useful for personal branding, it combines the best of Twitter and LinkedIn and possibly even Facebook. You are able to be picked up in Google searches, to show off a public profile full with information about what you do, content shared and even links to your site, blog and other places.”http://jorgensundberg.net/content/10-personal-branding-ideas-google-pluswww.le.ac.uk/careers #leicesteraward
    • 25. More in-depth reflection and writing • Blogs enable you to write longer, more in- depth reflections into activities you engage Wordpress in • Can share via Social Media Blogger • Help with applying for jobs or right business documentsPosterous http://mjmobbs.comwww.le.ac.uk/careers #leicesteraward
    • 26. Netiquette and manage your networks• Build a positive presence • Build relationships over time• Expand your network and make connections • Be sincere • Decide on boundarieswww.le.ac.uk/careers #leicesteraward
    • 27. Digital Footprint Google Yourself! kgbpeople.comwww.le.ac.uk/careers #leicesteraward
    • 28. Protecting Yourself• Keep it private Do you want• Check your Social employer, lecturers, Network Privacy colleague, your Settings mum to see it?www.le.ac.uk/careers #leicesteraward
    • 29. Promoting yourselfLink your sites together Add selected link to your: • CV • Email signature Matthew Mobbs Learning Technologist Careers Service University of Leicester LE1 7RH e: mjm33@le.ac.uk Web: mjmobbs.com Twitter: @mjmobbs LinkedIn: http://uk.linkedin.com/pub/matthew- mobbs/7/381/48bwww.le.ac.uk/careers #leicesteraward
    • 30. Now Consider…How you will…• Keep up-to-date with developments in the area you want to work?• Network with employers?• Gain an insight into recruitment process?• Find jobs?• Promote yourself as a brand? Make an Action Planwww.le.ac.uk/careers #leicesteraward
    • 31. Consider…How do you… Find out about Keep up Employers/Business to date Partners Personal Brand/Identity Find out about Employers/Business PartnersNetworking Employer Find jobs Groups Profiles Networking Profile Find jobsKeep up Personalto date Brand/Identity www.le.ac.uk/careers #leicesteraward
    • 32. Thank-youAll the resources: http://goo.gl/k9e7c mjmobbs.com facebook.com/uolcs @mjmobbs @uolcs Careers Service, Matthew Mobbs University of Leicester Matthew Mobbs mjm33@le.ac.ukwww.le.ac.uk/careers #leicesteraward

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