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Holland Alexander - Guest Entrepreneur
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Holland Alexander - Guest Entrepreneur


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  • 1. Presentation to enterpriseinc
  • 2. To kick us off You are at a fantastic point of your career Focus on developing your understanding and appreciation of economics, business, finance and take on volunteer work Be a human sponge but remain focused on your goals
  • 3. Motivations to start Holland Alexander Since school days desire to own business in sports, events, creative sector Studied business at University Developed professional experience and brand “me” until ready to go for it in 2005
  • 4. Professional Profile Owner & Managing Director Holland Alexander Head of Corporate Affairs at Leicester Mercury Community Relations Manager at East Midlands Airport Head of Marketing at Leicester City Football Club MSc Tourism Marketing & Management BSc Sport, Recreation & Tourism
  • 5. The concept A unique agency that offers events, marketing and PR expertise Based in Leicester and London studios with collective 40 year experience Strengths: expertise, creativity & high customer care standard Mission – To provide an exceptionally professional service and our reputation stands for delivering the highest standards and for “ making great things happen”
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  • 11. Greatest challenges and solutions Starting up Having a product or service that is “sellable” Winning your first contract Early years Taking risks to grow Employing others After three years Raising your game and being ambitious Trading in a recession and surviving
  • 12. Support to start, grow and develop the business Share your thoughts at a very early stage with close friends or family – you will need their support Test your formalised ideas with suitable assessors months before wanting to launch the business – family and friends want you to succeed which does not make their views impartial Research funding opportunities Ask others who are in their early years how they did it? What can you learn
  • 13. Networks You are your biggest marketing asset You are your biggest sales opportunity Professional networks LinkedIn FSB Chambers of Commerce Business clubs Network your reputation
  • 14. Making your business idea a success what does “success” mean to you? Your business idea – is it original? If so why hasn’t it been done before? What will be so different you will make it a success? Business turnover – no, that’s not a measure of success necessarily Number of employees? It is successful to grow and be sustainable Number of clients? Possibly, but your fate should never be in their hands
  • 15. Fortune favours the brave
  • 16. Good luck