A	  Decade	  of	  Media	     Transforma1on	      Chris	  Montgomery	        Edinburgh	  ’98	     jchrismontgomery@gmail.co...
Agenda	  •    View	  of	  the	  global	  music	  industry	  •    Timeline	  of	  disrup1on	  and	  change	  •    A	  look	...
The	  Global	  Music	  Industry	   Physical	  &	  Digital	  Sales	  
The	  Music	  Industry	  -­‐	  historically	  •  Mature	  industry	  (60+	  years)	  •  “Mutual	  Fund”	  /	  Risk	  model...
A	  look	  back	  –	  1	  •    1983	  Philips	  and	  Sony	  •    1993	  Faunhaufer	  mp3	  encoder	  •    1997	  MP3.com	...
A	  look	  back	  –	  2	  •    2003	  MP3.com	  (Vivendi	  splits	  company	  up	  to	  Roxio/Cnet)	  •    2003	  MySpace	...
Innova1on	  Timeline	                                                                                          Market	    ...
Music	  Industry	  –	  other	  considera1ons	  •  Rights	  management	  /	  ownership	  •  Complexity	  of	  asset	  metad...
Sony	  –	  Intro	  •  Background	  (CD,	  DVD,	  BlueRay,	  UltraViolet)	  •  Music,	  Film,	  TV,	  Gaming	  •  Supply	  ...
Music	  Supply	  Chain	  •  Content	  Inges1on	  •  Asset	  Management	  (assets	  vs.	  products)	  •  Metadata	  Managem...
Metadata	  Challenges	  •  Importance	  of	  Metadata	  for	  content	  crea1on	     industries	  (music,	  film,	  publish...
Ques1ons	  to	  consider	  •  How	  will	  you	  consume	  music/media	  in	  the	     future?	     	   	  -­‐	  streams,	...
What	  about	  the	  publishing	  industry?	  •  Newspaper	  /	  magazine	  consump1on	  •  Books	     –  	  EPUB,	  E	  I...
Q&A	  
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A Decade of Media Transformation - Chris Montgomery (4.10.12)

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In this talk, Chris Montgomery (The Seamont Group, California) looks at how digital media has transformed the music business and the newspaper/publishing business. He finishes with his work with Sony DAD (music, video) and looks at SaaS (software as a service) and PaaS (platform as a service) models.

Chris Montgomery is a visiting professor, member of the School’s Advisory Board and an MBA alumnus.

Chris has spent 20 years at the forefront of the global digital media and technology revolution. He has been instrumental in the development of a number of disruptive technologies that have challenged the corporate status quo, addressed and modified consumer behaviour and spawned technology ecosystems, including subscription models for the consumption of music and media.

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A Decade of Media Transformation - Chris Montgomery (4.10.12)

  1. 1. A  Decade  of  Media   Transforma1on   Chris  Montgomery   Edinburgh  ’98   jchrismontgomery@gmail.com   Skype:  seamont   TwiFer:  @cmontgomerygtr    
  2. 2. Agenda  •  View  of  the  global  music  industry  •  Timeline  of  disrup1on  and  change  •  A  look  at  Sony  DADC  Supply  Chain  •  Impact  of  disrup1on  on  other  sectors  
  3. 3. The  Global  Music  Industry   Physical  &  Digital  Sales  
  4. 4. The  Music  Industry  -­‐  historically  •  Mature  industry  (60+  years)  •  “Mutual  Fund”  /  Risk  model  for  crea1on  and  exploita1on  •  Well-­‐established  incumbents  (record  labels,  publishers,   PROs)  •  Majors,  Indies,  Unsigned    •  Complex  structure  of  ownership  (rights,  royal1es)  •  Distribu1on  Channels  (physical  vs  digital)  ………  •  Disrup1ve  Technologies  (LP,  CasseFe,  CDs,  mp3)  •  Changes  in  consumer  behaviour  (pay  vs  free)  
  5. 5. A  look  back  –  1  •  1983  Philips  and  Sony  •  1993  Faunhaufer  mp3  encoder  •  1997  MP3.com  (DIY  model)  •  1998  eMusic  launched  (no  DRM)(non-­‐Major  Label  content)  •  1998  Rio  PMP300  (portable  mp3  player)  •  1999  P2P  –  Napster,  Limewire,  Bearshare,  KaZaa,  file  sharing   •  PEAK  PHYSICAL  SALES  •  2000  Pandora  Radio  launched  •  2000  MP3.com  on-­‐demand  music  subscrip1on  launched  •  2001  Vivendi  Universal  buys  MP3.com  •  2001  Napster  shut  down  (later  bought  by  Bertelsmann  in  2002)  •  2001  Apple  releases  iPod  •  2003  iTunes  Store  Launched  (proprietary,  closed  ecosystem)  
  6. 6. A  look  back  –  2  •  2003  MP3.com  (Vivendi  splits  company  up  to  Roxio/Cnet)  •  2003  MySpace  launched  (DIY)  •  2005  YouTube  launches  •  2006  Microsok  launches  Zune  (killed  in  2011)  •  2006  Sony  Connect  music  store  launch  (closed  in  2008)  •  2006  ReverbNa1on  launched  (DIY)  •  2007  Amazon  Launches  AmazonMP3  downloads    •  2008  Spo1fy  launch  in  Europe  (2011  in  USA)  •  2008  Best  Buy  acquires  Napster  •  2008  SoundCloud  launch  (planorm  +  DIY)  •  2009  Vevo  launched  by  Universal  Music  •  2011  Best  Buy  sells  Napster  to  Rhapsody  •  2011  Apple  Cloud  Music  launched  
  7. 7. Innova1on  Timeline   Market   Pioneers,   Shake  Out,   New   maturity,   Innovators   acquisi1ons   entrants   stability  1998                  2001            2012   Fraunhaufer,   Rio,  MP3.com,   Spo1fy,  Vevo,  Rdio,   Vivendi  /  CBS   emusic,   (MP3.com),  BMG   iTunes,  Pandora,   Slacker,  ReverbNa1on   Napster,  P2P,   (Napster),  Roxio   Rhapsody,  Napster,   Pandora,   Amazon   Muve/Cricket,  7Digital   (Napster)   (Samsung)   Rhapsody,   YouTube  (2005)  
  8. 8. Music  Industry  –  other  considera1ons  •  Rights  management  /  ownership  •  Complexity  of  asset  metadata  (GRD  –  global   rights  database)  •  Maturing  of  digital  market  •  Future  models   –  Subscrip1on,  cloud  storage,  downloading  
  9. 9. Sony  –  Intro  •  Background  (CD,  DVD,  BlueRay,  UltraViolet)  •  Music,  Film,  TV,  Gaming  •  Supply  Chain  –  tradi1onally  widget-­‐based,   physical  manufacturing)  •  Move  to  SaaS  and  PaaS  
  10. 10. Music  Supply  Chain  •  Content  Inges1on  •  Asset  Management  (assets  vs.  products)  •  Metadata  Management  (standards  –  local,  global   industry)  •  Audio  Fingerprint  (Shazam,  GraceNote)  •  Repor1ng  (rights  management,  royal1es,  accoun1ng)  •  Delivery  (to  DSPs)  •  Feedback  loops  •  D2C,  CRM  
  11. 11. Metadata  Challenges  •  Importance  of  Metadata  for  content  crea1on   industries  (music,  film,  publishing,  gaming)  •  Audio  fingerprin1ng  •  Challenges   –  Territory,  accoun1ng,  repor1ng,  licensing,  rights   management,  differing  formats,  internal  supply  chains   –  Content  creator  supplier  chains  differ  
  12. 12. Ques1ons  to  consider  •  How  will  you  consume  music/media  in  the   future?      -­‐  streams,  downloads?      -­‐  subscrip1ons,  a  la  cart,  bundled      -­‐  mobile,  ISPs,  SmartTV,  (3  screens)  •  How  can  the  music  business  survive?  •  How  will  content  creators  survive?  
  13. 13. What  about  the  publishing  industry?  •  Newspaper  /  magazine  consump1on  •  Books   –   EPUB,  E  Ink,  Google  •  Rights  management  •  Libraries,  Rental,  lending,  closed  ecosystems  (Kindle,   Apple)  vs.  Google  and  open  formats  •  Revenue  models  (downloading,  lending,  subscrip1on)  
  14. 14. Q&A  

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